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Usually, when a printer has a sustainability page on its website, the page talks about things like carbon emissions, tree planting, or use of environmentally certified papers. But PebblePost has a sustainability page, too—but it is talking not about consumables and energy use, but how its trigger-based direct mail programs, in themselves, are environmentally friendly. This is a great model for presenting direct mail as an environmentally friendly option that can help marketers meet their sustainability goals.
The value in the print industry today is migrating from the production floor to the mobile device of your customers. How are you investing in providing your customer access to your business from their phone?
The adoption of production inkjet so far has narrowly targeted mid to high-end production requirements. However, light production including higher-end departmental MFP devices currently addressed by EP (toner) devices is a significant portion of the market. Memjet just introduced a low-cost single pass OEM printhead solution to target that market. The tide may be turning…
From 2015 to 2016, there was an increase of +1,586 printing establishments and a decrease of -1,881 establishments, for a net loss of -295 establishments.
Around the Web: Fashion Pact. Bug Barrier. Book Sales. Caption Contretemps. Capital Ideas. AI vs. WTT. 80s iPhones. Elemental.
G7 takes on fashion sustainability. Graphene vs. mosquitoes. AAP’s latest book sales figures for January to June 2019. Is captioning audiobooks illegal? How to capitalize headlines. Can AI write for WhatTheyThink? What would a 1980s-era iPhone have looked like? Whither the Periodic Table? All that and more in WhatTheyThink’s weekly miscellany.
Not all print service providers fully understand the costs of the print jobs they create on a daily basis, and this is troubling. Without accurate, detailed reports of cost breakdowns, print companies will continue to struggle to turn a profit, instead investing in a random number of jobs—only some of which will turn a profit. With technology growing more robust, managed information systems can help organizations keep accurate, up-to-date tracks of exactly how well each print job is performing for the company. In this paper, InfoTrends outlines exactly how this information can be gathered, as well as a more detailed explanation of why it is so crucial to do so.
drupa 2020 is only about eight months away and the rumors and anticipation are starting to heat up. Very much like drupa, Labelexpo is truly a global event. And don’t let the name fool you: it isn’t just about labels. There is also flexible packaging and of course lots of innovative finishing and media being showcased. Even if you are not in label or flexible packaging production, this event offers you a preview of things to come—although you may need to connect the dots.
Highlights from 2019 Adobe’s Brand Content Survey, including consumers’ daily digital content usage, usage of multiple devices, and some head-scratching data on their attitudes toward personalization.
Print software is a pile of features that solve business process challenges. You have to learn how to prioritize what’s the next most important feature in the software by comparing its impact against all the other features.
With a market value exceeding $110 billion in 2019, the cartonboard packaging industry will experience high growth at the end-user level, approaching $150 billion in 2024, according to Smithers Pira’s latest report, The Future of Folding Cartons to 2024. This growth is driven by the sustainability movement and increasing demand in emerging regions.
In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for using trade shows—not necessarily printing industry shows, but home and garden shows, car shows, hobbyist shows, and other private events—to develop new business opportunities.
In any industry, just like in life, there are normally two great barriers that stand in the way of people and companies changing: ego and education (knowledge). When we believe we have all the answers, we find ourselves in a terrible dilemma. Tim Baechle, CEO of Idealliance, explains how stepping outside the industry’s echo chamber and making outselves open to alternative viewpoints can make us more open to change—and make better decisions.
In 2016, there were 451 establishments in NAICS 322212 (Folding Paperboard Box Manufacturing). More than half of these establishments (57%) have 50 or more employees and more than three-fourths (79%) have 20 or more employees.
Around the Web: Bogus Books. Letterpress Lovecraft. Online Occultiana. Crazy Cards. Bothersome Billboards. Migrating Mattresses. Farewell, FogCam.
Amazon sells fake Orwell titles. An experiential letterpress-printed book inspired by H.P. Lovecraft. Amsterdam’s occult library digitizes its collection. Memorable baseball card photos. The Apple Card: Leave home without it? New York’s continued war on digital offshore billboards. “Popeyes Chicken Sandwich Is an Economic Indicator.” The longest-running webcam is going dark. All that and more in WhatTheyThink’s weekly miscellany.
The ongoing digital transformation has created problems for commercial printers, namely electronic displacement. As a result, many have turned to digital wide-format equipment to add new revenue streams. Nevertheless, with more PSPs adapting wide format, this service is no longer the differentiator it once was. Commercial printers looking for the next value-add product stream should examine packaging, particularly the folding carton and label segments, to find new revenue opportunities.
Sales reps are key players in your business. Their knowledge of the market and their customers are a central part of the process of optimizing pricing. Your objective is to attract and retain the best ones while motivating them to attain even better results. The objective should to get them on the team and make their interests parallel that of the firm. In this article, Robert Lindgren discusses the various sales rep compensation options.
Are your clients buying into the paperless billing trend? If so, this survey from Consumer Action shows that they might want to think twice, especially if they are doing transpromo messaging.
Don’t let a feature stop you from implementing what works for you today. Don’t let the people in your organization that are good at looking for all the ways something won’t work win. Implement what works and then find ways around the missing features. Waiting is keeping your business in neutral.
One of the hottest topics in packaging print today is corrugated, and for many reasons. One of those is that it is a market area showing a solid growth trajectory. So, what are the areas of growth, and what are some of the challenges that will affect the growth of digital print, more specifically production inkjet, in corrugated?
Customer Spotlight: Konica Minolta’s AccurioJet KM-1 Inkjet Press Opens New Business Opportunities for Hummel Integrated Marketing Solutions
Senior Editor Cary Sherburne interviewed John Hummel, fourth-generation owner and CEO of Hummel Integrated Marketing Solutions, to gain insight into how the acquisition of a Konica Minolta AccurioJet KM-1 UV inkjet press has enhanced his business.
Many of our readers will remember Wim Maes for his tenure as the CEO of Xeikon, a role he held from 2009 to March of 2017. From Xeikon to Summa, Wim Maes helps make the company a worldwide industry leader.
Last week, Senior Editor Cary Sherburne tuned in to an interesting WTIN webinar, Smart Textiles for Fashion, Entertainment, and Lifestyle. She summarizes some of the key points here, but recommends that industry professionals interested in smart textiles review the entire free webinar.
Printing shipments for June 2019 were—as expected—down from May, and came in slightly below June 2018.
Around the Web: Graphene Gown. Adversarial Fashion. Smart Ovens, Dumb Choices. Amazon Airbnb. Big Apple Retail Apocalypse. Crazy Train. Implantables.
A fashion line designed to mess with surveillance cameras. The smart device invasion. A Seattle Airbnb that offers a mock Amazon job interview. High-profile shopping meccas in NYC shut down. Ozzy Osbourne is an actual genetic mutant (as we all suspected). You can now store your data—and your car keys—inside your body. All that and more in WhatTheyThink’s weekly miscellany.
Approaching print-related conferences with a plan can deliver a wealth of new ideas while also carving a path for business growth. This article offers some tips for making the most of your time during the upcoming trade show season.
The average person uses around 70% of their available energy reserves to perform their normal activities, including meeting the requirements of their jobs. The remaining 30% is called “discretionary energy.” How can we tap into an employee’s discretionary energy and get them to apply it to their job? The key is engagement. Wayne Lynn explains how to measure and improve an employee’s level of engagement.
In a surprise announcement this week, EFI reported that with the departure of CEO Bill Muir for personal reasons, Executive Chairman Jeff Jacobson would be taking on the additional role as CEO of the company. Senior Editor Cary Sherburne spoke to Jacobson to gain insight into his plans for the company’s future.
Takeaways from a recent webinar on triggered and automated direct marketing, both from a high-level technology perspective and from the perspective of a mid-sized printer producing real programs every day.
Print software gets thrown out by printers primarily because of factors that are 100% in the printer’s control.
What kinds of signage and display graphics are in fashion? You don’t need elaborate market research surveys to find out—sometimes all you need to do is get out of the office and have a look around. Just doing a little recon can often generate ideas for new product areas to expand into.
In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she builds on the previous installment and puts together a print sample kit for a different specific vertical market: restaurants. If you or your sales reps are trying to sell your services to these kinds of establishments, what kinds of items should you include in your Restaurant Marketing Sample Kit?
World Textile Information Network (WTIN) has released its latest data regarding worldwide digital printing of textiles and we recap some of that information here.
"Inkjet devices can print on any surface" is a common industry talking point, but the practical reality is a bit more complicated, involving the chemical and physical interplay of inks and substrates. This article offers an inkjet printing reality check.
Welsh artist Alexander Ward designs stunning augmented content—like a recent interactive book cover—with Spark AR Studio.
VR, QR, AR and interactive print merge the digital and the physical.
A primer on QR, VR, AR—and "print reality."
Cary Sherburne surveys the sustainability policies and practices of offset ink manufacturers.
Cary Sherburne talks to Wim Maes, Executive Member of the Board at Summa NV, a global leader in cutting and finishing equipment for the printing, signage, outdoor advertising, packaging, and textiles industries.
Where will printers make money in the future? Some say it will be from digital printing. But digital printing is usurping analog volumes and analog volumes are not growing. In order to grow, the printing industry must find new products and new services.
According to a recent study by the European Printing Inks Association (EuPIA), the share of offset printing inks is less than 2% of the overall eco footprint of the printed paper material or paper packaging on which they are used.
in 2016, there were 1,200 establishments in NAICS 322211 (Corrugated and Solid Fiber Box Manufacturing). About half of these establishments (49%) have 50 or more employees and more than two-thirds (71%) have 20 or more employees.
Around the Web: Mobile Medals. Human Tails. Reviving Bookshops. Ugly Gerry. Dog Mode. Artificial Tongue. Libeling Parrots.
The medals for the Tokyo 2020 Olympics are being made from recycled mobile phones. An Irish teen wins the Google Science Fair for a system for removing microplastics from the oceans. Can Waterstones’ savior duplicate that success for Barnes & Noble? A typeface based on heinously gerrymandered Congressional districts. Scottish researchers develop an artificial tongue for whisky tasting. 3M streamlines packaging material. If you’re a UK publisher, go ahead and insult all the parrots you want. All that and more in WhatTheyThink’s weekly miscellany.
Offering insights into the latest trends as well as stories on successful digital transformations, OpenText Enterprise World is designed to help attendees unlock their information advantage. This article provides a brief overview of the 2019 event in Toronto.
Highlights from the white paper “What Can Neuroscience Tell Us About Why Magazine Advertising Works?” Published by the Magazine Publishers Association, the white paper synthesizes years of neuroscience studies on why people understand, recall, and are better motivated by information provided in print rather than digital.
Monotype Imaging Goes Private, DG3 Acquires, Coloredge Merges, and more…
Your print business has two kinds of challenges: the challenge of getting jobs out the door (tactical) and the business of continuing to strategically evolve so you maintain relevance and competitive advantage in the marketplace.
The state of printing industry associations is still very much in a state of flux with a few still trying to survive. This latest move may tip the scales.
This article is a part of a series looking at production inkjet solutions leading up to and through drupa 2020. We will look at what’s new, how it’s being used, and how it’s transforming print service providers. In this article, we go to the front lines and we take a look at Mercury Printing of Rochester, N.Y., a perfect example of a digital technology and business transformation. And for all the right reasons…
The topic of technical textiles can be a bit geeky. But there are always new and interesting developments in this area. Take P&G’s new smart diapers, or the protective lava suit for geologists from the University of Missouri working in volcanic areas, for example. Senior Editor Cary Sherburne digs into these topics and more.
In June, overall printing employment grew +0.5% from May to June 2019. On a year-over-year basis, it is down -2.5%. Production employment was up +0.4% from May to June, but year-over-year was down -4.9%. Non-production employment was up +0.7% from May to June, and year-over-year was up +2.6%.