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Displaying 51-100 of thousands of articles

 

Developing a Focused Strategy for Sales Growth

Following a focused sales strategy involves targeting offerings toward customers that need and want those services while setting aside the customers that do not fit that profile. This article provides a brief overview on how PSPs can leverage a focused sales growth strategy to position themselves for future success.


Ten Years at the Top for the Queen of Digital Print (Premium Content)

Fashion Designer Mary Katrantzou embraced digital textile printing in 2008 and has already become known as the Queen of Digital Print. Textiles guru and WhatTheyThink contributor Debbie McKeegan shares the story of her meteoric rise.


Hey, There’s a Real Person Behind Those “Love Mail” Numbers

Sometimes we forget that there are real people behind the direct mail data. Last summer, I got to put a face to a data point. It made me wonder, “Now what?”


Behind the Scenes in Photobooks—September 2019 M&A Activity

RPI Enters Consumer Market, Transcontinental Transforms, Colortree Forced into Bankruptcy and more…


Print Software ROI (Premium Content)

Getting the return on investment for print software takes a lot more work by the people at the printer than you are led to believe in the software sales process.


Goodbye, Chicago…Hello, New Normal

Last week we saw the last of the big Chicago printing events. Over the years we have seen many printing and technology events disappear only to be replaced by others that, at least for a time, provide more relevance and timeliness. However, even with the excitement of new events on the horizon, in speaking with many of the exhibitors and attendees last week, there was still a shared sadness. Our new normalcy is taking away a certain comfort and, sadly, Chicago.


Enabling Sales with the Right Story—The Gig Economy (Premium Content)

The individuals and small businesses who cut lawns, build gardens, and trim trees, as well as independent carpenters, painters, drywall professionals, plumbers, and electricians are all potential print customers. In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for approaching “gig” workers and identifies some of the unique printed product requirements these folks have. 


Textiles & Apparel: What to Expect at PRINTING United (Premium Content)

As PRINTING United approaches, we checked in with SGIA’s Ray Weiss, Director of Digital Print Programs, to better understand what textiles and apparel solutions will be at this expanded show, and to get his advice on how commercial printers, display graphics companies, or other attendees interested in gaining a foothold in this dynamic market can most effectively get the information they need at the show.


Folding Paperboard Box Manufacturing Establishments—2010–2016

In 2010, there were 491 establishments in NAICS 322212 (Folding Paperboard Box Manufacturing). By 2016, that number had declined for a net loss of -8% to 451.


Around the Web: Unmade Made. Bawdy Billboard. Brilliant Bins. Some Summoning. Autonomous Vehicle Repellent. “Spocking” Fivers. Escalator Etiquette. Scented Scissors?

Dennis Amorosano launches Dendog Strategy Insights. Avery Dennison and Unmade partner for apparel manufacturing. Hackers have an electronic billboard play porn. Getting a smart jacket to work properly. A smart trash bin takes itself to the curb. Tesla’s Smart Summon and the chaos that is the modern parking lot. Keeping robot cars away from bicyclists. The Bank of Canada finds “spocking” $5 bills to be highly illogical. Escalator etiquette is wrong. All that and more in WhatTheyThink’s weekly miscellany.


Digital Print in Packaging at Labelexpo: Print-for-Pay and Print-for-Use

There are many ways to segment digital print technologies at Labelexpo 2019, with electrophotography and inkjet being the most obvious. This article explores a different split—digital printers designed for print-for-pay service providers vs. those dedicated to print-for-use end-users. It also considers how technological changes will affect the flexible packaging market.


Fresh Data on the Adoption of Personalization in Direct Mail

NAPCO Research has released a new report on the use of personalization in direct mail. The report finds that marketers are evenly splitting their campaigns between personalized, segmented, and mass mailing approaches and that highly personalized campaigns are seeing increases in response rates up to 17% in certain market verticals.


Prioritizing Online Tools for Existing Customers (Premium Content)

The dream of an online business that delivers profitable revenue from strangers is a good dream to have. It simply takes a lot of work to be successful at it. I have seen too many printers spend too much time focusing on the software and forgetting that internet traffic is not free or easy to get.


World Industrial Packaging to Be Worth $66 Billion by 2024, Smithers Pira Research Shows

In 2018, the world produced about $36 trillion worth of manufactured goods, almost all of which was packaged, protected, and shipped in some form of industrial packaging. This article provides some top-level results from Smithers Pira’s new study of this sector, The Future of Industrial Packaging to 2024. According to the study, the value of these formats will reach nearly $66 billion in 2024, growing from an estimated $56.1 billion in 2019.


Labelexpo 2019: Hybrid or...? (Premium Content)

Labelexpo 2019 was an interesting event. There were a lot of hybrid presses being shown: flexo presses with inkjet or toner digital integrated imaging; digital presses with flexo imaging in order to get the great opaque white needed for many labels and flexible packaging or precoating for plastics, etc.; a variety of presses with inline enhancement capabilities, etc. But, perhaps the whole hybrid evolution is really just a part of the industry digital transformation and transition to the real end game: purpose-built or bespoke solutions.


Acabada Launches CBD-Infused Activewear (Premium Content)

As a proponent of the various benefits of cannabidiol (CBD), Senior Editor Cary Sherburne was intrigued to learn about Acabada’s CBD-infused activewear. She spoke with co-founder and CEO of Acabada, Seth Baum, to learn more. Watch for the March 2020 issue of Printing News for more information on all things cannabis, from definitions to sourcing CBD to unique packaging requirements and more.


Printing Shipments: Summer Surprise

The value of printing shipments for July 2019 was $6.8 billion—up from June’s $6.6 billion. Breaking with seasonality, what has typically been one of the lowest months of the year for printing shipments actually came in pretty good.


Around the Web: Go to Noto. Post-Modern English. Meddling Milton. More Moore. Dart DRM. All Over Alexa. Fancy Feast. Celery Salves. Robot Tuna. Minnow Message.

IKEA changes its typeface. An op-ed from the future comments on 23rd-century English. A scholar discovers a John Milton-annotated volume of Shakespeare. Animation compares Moore’s Law to actual CPU speeds. DRM for Nerf darts. “Highlights” from Amazon’s hardware announcements. Nestlé introduces $17 “luxury KitKat” bars. Celery juice: a magic cure-all? Sherwood Schwartz sticks it to Newton Minow. All that and more in WhatTheyThink’s weekly miscellany.


What if We Could Switch to Recycled Polyester by 2030? (Premium Content)

Join us in welcoming textiles guru Debbie McKeegan as a WhatTheyThink contributor! In this article, she weighs in on a hot topic in apparel—can we re-fashion fashion to use recycled polyester by 2030, and should we? She provides good insight into what polyester is and how it can be efficiently recycled—even polyester blends!


How Game Mechanics Can Grow the Print Business

Game mechanics may seem alien to some print service providers, but other industries have been using these principles to promote user engagement and drive revenues for decades. With augmented reality emerging as a natural upgrade for static print, now is the time to critically evaluate the potential of a well-designed application—one that incorporates gaming elements—to drive brand interaction and generate new revenue potential.


Marketing Lessons from Top Retailers vs. Fastest Growing Ones

Study by Iterable looking at the marketing strategies of “top retailers” vs. “fastest growing retailers” during the two-week period between Black Friday and Cyber Monday. The results? The fastest growing retailers were more focused on “near sales,” less likely to send promotional emails, more likely to re-engage abandoned cart shoppers, and less likely to use multiple channels to do it.


Why Software is Challenging and Expensive (Premium Content)

Building good software requires a very desirable skill set in our current economy. Virtually every single company on the planet needs to utilize software in order to increase their efficiency and reach more customers.


Labelexpo 2019 Kicks Off In Brussels

Labelexpo 2019, celebrating its 40th anniversary, launched in Brussels to a huge group of more than 600 exhibitors and a very large global audience of attendees. In this first article, David Zwang looks at general trends at the event.


Production Inkjet: Welcome to the Revolution—Landa Helps Change the Tides (Premium Content)

Considering only about 3% of the total global print production in the market is digital, including all digital technologies, capturing a larger share will depend on production speeds and cost. Landa and their global customer base are now ramping up for a global presence, high demand, and are ready to participate in the Inkjet Revolution. The tides are changing…


Latest Sign Code Court Decision May Have Serious Implications for Billboard and Sign Industry (Premium Content)

Two weeks ago, the Sixth Circuit Court of Appeals affirmed a lower court’s decision in the case of Thomas v. Bright that the government cannot distinguish between on-premise and off-premise signage because it is an unconstitutional content-based distinction. We spoke to David Hickey, VP Advocacy, for the International Sign Association (ISA) about the decision and some of the potential ramifications.


Looking for Fun and Profit? Try Heat Transfer Sublimation! (Premium Content)

Twenty-seven years ago, David Gross identified heat transfer sublimation as an interesting market opportunity with good potential for future growth. Today, at Condé Systems, he has made that vision a reality. Senior Editor Cary Sherburne spoke with Gross to find out how others can benefit from what he has learned.


Corrugated and Solid Fiber Box Manufacturing Establishments—2010–2016

In 2010, there were 1,356 establishments in NAICS 322211 (Corrugated and Solid Fiber Box Manufacturing). By 2016, that number had declined -12% to 1,200.


Around the Web: Surf’s Up. Sonar Gloves. Wearable Chair. Cardiac Keister. Earthquake Bed. Self-Repairing Robots. Inadvisable Burger.

Graphene: is there anything it can’t do? Inside the University of Minnesota’s Wearable Technology Lab. Lose all shred of dignity with a wearable chair. Monitor your heart health with a smart toilet seat. The grueling, physically demanding world of...chess. “Hope you enjoy your stinking phones.” KFC’s Chicken and Donuts Sandwich. All that and more in WhatTheyThink’s weekly miscellany.


PrintEx 19: The Biggest Thing in Australian Print!

From the 13th to the 16th of August, over 8,000 print professionals converged on the Sydney Olympic Park to experience the latest in hardware and software in document production, commercial print, labels, and packaging at PrintEx 19. This article explores the factors that made this year’s event a standout.


The Real Source of Competitive Advantage (Premium Content)

Technology is easy to acquire—both for you and for your competitors—but for most companies, it’s your employees who provide a real competitive advantage. High-performing companies are winning the competitive battlefield by figuring out how to match their best talent with their best opportunities. Wayne Lynn offers some tips for getting the most out of your most productive employees.


Gimmicks or No Gimmicks? The Challenge of Email

Are “magic” subject lines really magic? Or are they only magic for certain people? Are you tracking who is responding to which? If you know which customers respond to which tactics, you’re way ahead of the game.


Perspectives from Outside Your Print Business (Premium Content)

Getting outside perspectives into your print business is important, especially when implementing a Print MIS or other print software. You want people who see a wide variety of print businesses to weigh in on best practices.


MIS/ERP Systems: How Are You Managing Your Business? (Premium Content)

The best way to look at MIS/ERP systems is holistically, in the context of the bigger picture of managing your business as a whole. Just as you should have a production workflow system, ultimately an MIS system is a workflow system for your business operations.


Technical Textiles: When Do Possibilities Drive Demand? (Premium Content)

Funxion was founded about a year ago as a spin-out from North Carolina State University’s Wilson College of Textiles, where its founders obtained their Ph.Ds. The company is focused on building out a platform for smart wearables that can be adapted to various use cases. Senior Editor Cary Sherburne spoke with Dr. Raj Bhakta, co-founder and CEO, to learn more.


Industry Profits: Mind the Gap

Annualized profits for the second quarter of 2019 were down from $3.61 billion in Q1 to $3.05 billion. However, the gap between large and small printers has only narrowed very slightly.


Around the Web: Chameleonic Kicks. Twisted Twister. Fooling Facial Recognition. Plastic Priests. Kaput Cameras.

Sneakers that put on a light show. An inflatable Twister mat may be just what your next party needs. Adversarial fashion takes on face recognition systems. A.I. priests. A.I. passes an 8th-grade science test. An animation tracks the rise and fall of web browsers. Camera sales fall off a cliff.  All that and more in WhatTheyThink’s weekly miscellany.


The Role of Tradeshows in Modern Business Planning

With so much knowledge at their fingertips, decision-makers no longer need to travel—or even pick up the phone—to stay informed. Although the role of trade shows has changed as a result, these events remain an important component of modern business planning. This article explores how the role of trade shows has shifted in today’s digital age.


New Ryerson University Study Evaluates Expanded Color Gamut Printing

Ryerson University has just published a detailed study of expanded gamut printing, based on a series of extensive tests using commercial color management systems to process and print test forms containing PANTONE spot colors. The author of the study, Dr. Abhay Sharma, presents some of the top-level findings and conclusions.


Solving Print Software Challenges by Borrowing from Other Features (Premium Content)

Define the challenge you're trying to solve before you jump into a shortcut that borrows from another feature in your Print MIS or web-to-print. If you borrow too much, you’re implementation of the software will get detached from the vendor’s product roadmap—which can be expensive and painful.


Small Business Goals, Challenges, and Marketing Tactics

According to the Small Business Administration, 89.0% of all businesses in the United States have less than 20 employees. What are the primary goals, challenges, and marketing tactics of these companies? This survey from Taradel provides some insights.  


Don’t Call It Wallpaper: “Wallcoverings” Are Just One Aspect of Décor (Premium Content)

Digital wide-format printing and new substrates are changing the face of wall décor, both in commercial and residential spaces. In this feature, we look at some unique applications and detail some prevailing trends.


Enabling Sales with the Right Story—Cater to People’s Interests and Hobbies (Premium Content)

Car enthusiasts. Hiking and biking clubs. Adult hockey leagues. Senior golf associations. Dance troupes. In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for approaching hobbyists and other groups and clubs, as well as the unique printed product requirements these kinds of groups have.  


The Target Report Annual Recap—August 2019 M&A Activity

M&A activity in commercial printing continues unabated, mostly tuck-ins; packaging deals are driven by PE; newspaper and magazine publishing segment in turmoil; and more…


Web2Fabric™: Lessons Learned (Premium Content)

Web-to-print has become well-entrenched in commercial printing, and same on-demand production model is now making its way into the textiles and apparel industry. Cary Sherburne talks to Steve Smith, founder of DPInnovations, about the company’s Web2Fabric, a set of tools that can be modularly configured to meet the needs of individual companies.


Converted Paper Product Manufacturing Establishments—2010–2016

In 2010, there were 4,128 establishments in NAICS 3222 (Converted Paper Product Manufacturing). By 2016, that number had declined -12% to 3,638.


Around the Web: AI vs. WTT Round 2. Temporary Text. Fast Food. Siri-ous Sneaker. Dim Bulbs. Forest Bathing. Plastic People. Erse Erudition.

Artificial intelligence attempts to write a wide-format story. “The World’s Most Dangerous Writing App.” Digital signage is too fast. Editor & Publisher sold. Nike’s Self-Lacing Sneakers. How to keep Slack from driving you crazy. All about “forest bathing.” Hide and seek in IKEA. Are we in a true “Age of Plastic”? A revised online dictionary of Medieval Irish. All that and more in WhatTheyThink’s weekly miscellany.


Sustainability Today: Trying to Close the Loop (Premium Content)

WhatTheyThink talks to Renée Yardley, Senior Vice President of Sales and Marketing for Sustana Group—parent company of Rolland Paper and Sustana Fiber—about the company’s new sustainability initiatives as well as the current state of sustainability in the paper and printing industry.


What’s Next for Mail? (Premium Content)

Given all the changes that have occurred within the mailing industry, what’s next? This article provides a overview of some current trends within the mailing industry and considers what the future might hold.


Got Sustainability? PebblePost Says Print Does!

Usually, when a printer has a sustainability page on its website, the page talks about things like carbon emissions, tree planting, or use of environmentally certified papers. But PebblePost has a sustainability page, too—but it is talking not about consumables and energy use, but how its trigger-based direct mail programs, in themselves, are environmentally friendly. This is a great model for presenting direct mail as an environmentally friendly option that can help marketers meet their sustainability goals.


The Migrating Value Chain: Print Production to Software (Premium Content)

The value in the print industry today is migrating from the production floor to the mobile device of your customers. How are you investing in providing your customer access to your business from their phone?


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