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A new study from Yieldify shows that, even though it costs more to acquire a new customer than to retain an existing one, marketers are more focused on customer acquisition than retention. What does this mean for you?
User conferences are a great way to change your perspective and get a break from your day-to-day activities. The learning happens when you engage with both the presenters and the participants.
Once a new piece of equipment has been installed and the vendor training team has exited the building, the work is just beginning. Without understanding the real advantages of the new equipment, assessing and updating “talk tracks” for sales team members, and revisiting the marketing collateral and campaigns, the return on that investment may not be truly realized. Pat McGrew explains how to optimize pricing, sales, and marketing to get the most out of the new equipment investment.
Consumer Trends and Developing Food Contact Regulations Driving $271 Billion Printed Food Packaging Market by 2023
New research from Smithers Pira forecasts growth opportunities for suppliers in the printed food packaging market, driven by trends including sustainability, and premiumization features such as 3D and metallized effects on packaging. That growth will come in the context of navigating continual developments in the regulatory landscape for food contact materials, however.
An announcement from WeaveUp, a technology company offering digital print room solutions and customization tools for fabric, about its partnership with JOANN Fabrics, the leading fabric and craft retailer in the U.S., caught our eye. Senior Editor Cary Sherburne connected with Flint Davis, the company’s President, to learn more.
In 2010, there were a total of 28,935 employees in U.S. book printing establishments (NAICS 323117). By 2016, book printing employment had dropped to 19,842.
Around the Web: BLS Loses Track of the Printing Industry. Where and What the Jobs Are. Apple’s “Netflix for News.” Confessions of a Content Marketer. Collecting the Elements.
The future of digital fabric printing. Printing industry government classifications consolidating. The fastest growing jobs in each state. Newspapers not subscribing to “Netflix for News.” The dark art of content marketing. A Death Star waffle maker. All that and more in WhatTheyThink’s weekly miscellany.
Gen Zers—despite being branded as digital natives—are embracing more traditional media types. This article explores how Gen Z consumers interact with communications and discusses how increased knowledge about this generation can be turned into actionable implementation of direct mail marketing, TransPromo communications, and advertising support.
The International Newspaper Group (ING) provides a forum for newspaper industry executives to network and share idea on a variety of topics from production, to operations, to logistics. The revitalized organization’s annual Summit heads to PRINT 19 this fall in Chicago, with an ambitious two-day program. Here’s an early look at what attendees can look forward to.
TOMS has just given us more to love. Not only is the company an outstanding example of effective branding, but now its branding efforts are driving a new high-volume direct mail campaign.
When buying and implementing print software, start with the simple jobs software does well, implement and learn. Do not get stuck in a myriad of “use case exceptions” as an excuse to do nothing. You will never get ROI and you’ll never find software that can do everything.
Kodak Enterprise Inkjet Systems Division (EISD) has officially put a stake in the ground—and that stake is positioned in the heart of volume label and packaging production. While they have been flirting around the edges of packaging production since drupa 2012, outwardly their focus has seemed to be in their legacy wheelhouse; transactional, direct mail, and commercial print. That is about to change, and in fact it already has….
Once a 3D skeptic, Jordache Executive Vice President Shaul Cohen is now a true believer. Initially adopting 3D technologies from Browzwear to solve issues with getting fits right, Cohen not only achieved better fits and a rapid ROI, but is looking to expand its use of 3D technologies to solve other issues as well.
Printing shipments for November 2018 came in at $6.93 billion. In keeping with the industry’s new seasonality, that’s down from October—but it’s still above November 2018’s $6.80 billion.
Around the Web: Coyote Signage. DRM for Houseplants. The Longest Walk on Earth. Robot Reporters. Creepy Napkins. JQA Live on Stage. Cooked by Cellphones.
Patented houseplants now come with a EULA. Mapping Earth’s longest continuous walk. The rise of automated newswriting. Delta and Coke team up to creep out airline passengers. A new play about 6th US President John Quincy Adams (sort of). 5G conspiracy theories. All that and more in WhatTheyThink’s weekly miscellany.
Satori Software acquired by BCC, Diversified Labeling Solutions sells out to Taiwan-based TSC, McClung acquires Commonwealth, Oliver buys DISC, and more…
In early February, the USPS opened the first of its six 2019 promotions. These new promotions encourage mailers, marketers, and printers to work together to create unique and engaging mail pieces. This article provides a brief overview of this year’s promotions.
A lot of crazy things can happen in estimating departments. But estimating is the foundation of your print business. If your estimates are grossly inaccurate, you risk the utilization of your precious resources for the privilege of losing money. If your estimates are right on target, you are able to make very strategic decisions about customer pricing. Essentially, the estimating department is your profit management center.
Consumers care about environmental issues more than ever, and they are using their spending dollars to reward companies that share their values. A new study shows just how important this trend has become.
Today we have many different print technologies available, including a variety of offset, electrophotographic, and inkjet presses from many different manufacturers using a variety of unique manufacturing and design techniques. Additionally, all of these at a minimum have a DFE which controls the file processing prior to print. They all have the potential to be used to produce commercial print, labels, packaging, and industrial printing. So how do you determine that the press you are using or about to purchase is up to the challenge? And how do you compare it to other similar and even different presses?
The NPOA Annual Print Owners Conference heads to the Hilton San Diego Resort & Spa on February 28 to March 2. The three-day event includes a dozen sessions, panels, and workshops that focus on business, technology, and marketing issues important to small and mid-size print business owners.
ShareCloth has developed an integrated cloud-based solution that is designed to fill the gaps that exist in the apparel design and manufacturing ecosystem to facilitate profitable on-demand manufacturing of apparel, minimizing forced markdowns, overstocking, and waste. Senior Editor Cary Sherburne spoke with ShareCloth CEO Sergey Moliavko to learn more.
In 2010, there were a total of 32,906 employees in U.S. prepress and postpress services establishments (NAICS 32312). By 2016, “support services for printing” employment had dropped to 24,502.
Around the Web: Pwned! Prints in Space! Good Gravy! To Thine Own Virtual Self Be True! A Superfluity of Words! Play Bill!
How to find out if your email account has been compromised. Make your home smell like chicken gravy. VR comes to the theater. Mondrian-inspired sticky notes. Theatergoers still want a printed playbill. All that and more in WhatTheyThink’s weekly miscellany.
According toForrester Research, price isn’t a dealbreaker for most customers. If price isn’t the deal breaker in a purchase decision, then what is? That’s where data comes in.
Even though EFI Connect has been around for two decades now, the 2019 event included many firsts! Customers, partners, analysts, and journalists in attendance enjoyed a lively event emceed by Frank Tueckmantel and hosted by Bill Muir, EFI’s new CEO. This article provides a brief overview of EFI’s strategy as it moves into the future with a new focus and new leadership.
Leading by example is the most powerful way to approach challenging business environments. When the leadership is engaged in constant learning, the culture of the company is much more likely to be a learning organization. If I could pick only one characteristic of a business, it would be learning because if you’re learning, you’re staying relevant against any future changes.
If you have invested in new equipment in the last year, did you go back and change your supporting processes to ensure you are pricing your work appropriately? The ability to understand the actual cost of goods sold after new equipment is installed and put into production is essential. Despite best intentions, few organizations go through this process. Make 2019 the year that you update your understanding of your true costs and update your quoting, estimating and pricing assumptions.
As EFI moves forward with new leadership, Frank looks back at the tenure of Guy Gecht, who stepped down as EFI CEO last summer.
EFI is turning 30 this year, and the EFI Connect user conference turns 20. It’s been a rollercoaster of changes in technology, in printing, and in the culture at large. Cary Sherburne and Richard Romano recap this year’s event.
Browzwear began its life as a 3D solution dedicated to fashion. While the initial concept back in 1999 was to create a virtual dressing room, a concept that was ahead of its time, the company has pivoted to create a suite of 3D solutions for fashion that can have a positive impact on all phases of the supply chain. We spoke with Browzwear’s Chief Commercial Officer, Lena Lim, to learn more.
Every January, we provide the latest inflation-adjustment multipliers so that print business owners can get a real sense of how they are performing year-over year.
Around the Web: Old Elements. Salad Days. Farewell, Yellow Pages. Silent City. Public Domain. Pole Position.
The oldest periodic table is uncovered in Scotland. UK’s Yellow Pages are no more. Cremona, Italy, goes quiet. A new zine highlights the new works in the public domain. The magnetic north pole is on the move. All that and more in WhatTheyThink’s weekly miscellany.
Thanks to ongoing innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This article explores the impact that personalization has on the effectiveness of customer communications.
What do the content of Printing News and an Instagram post have in common? They are both “print worthy.” Read on to find out more.
Technical people are a differentiator in your business—not just the typical geeks, but technical people at every position in your company. When your print business is staffed by technical people, they have a greater potential to deliver profitable growth.
MGI’s AlphaJET is unique and it goes to the core of their company’s DNA: building “application-based” printing presses. However, it is designed to support a much wider range of solutions than just commercial printing applications, with a primary focus on packaging and industrial. It sure looks like a print factory…
One of the most important issues concerning the production and installation of exterior signage is the ever-evolving sign codes and regulations. The landmark 2015 SCOTUS decision in Reed v. the Town of Gilbert is still impacting city planners, and, in turn, signmakers and their clients. What should PSPs know about sign codes? What are the latest issues regarding sign regulations? And why might vehicle graphics be the next frontier for sign codes?
As brands look to take time and waste out of the apparel design and manufacturing process, there is a strong focus on automation. Much progress has been made—yet the sewing stage has provided challenges. Softwear Automation is tackling that challenge with SewBots—robotics designed to automate the sewing process. Senior Editor Cary Sherburne spoke with Softwear Automation’s Chief Commercial Officer, Pete Santora, to learn more.
In 2010, there were a total of 57,674 employees in U.S. screen printing establishments (NAICS 323113). By 2016, screen printing employment had grown to 63,056—the opposite of what we have seen in general commercial printing during that same period.
Around the Web: The Perception of Lines. Loving Lydian. Platform Shoes? Young Entrepreneurs Spurn VCs. A Sixfold Dos-à-Dos Book. The Case of the Missing Mile Marker Signs.
Why we perceive horizontal and vertical lines differently. An old typeface returns. Superior sleep with pricey pjs. Nike’s new sneaker is a fitness tech platform. Finding alternatives to venture capitalists. A 16th-century book that opens six ways. Why do Mile Marker 480 signs keep disappearing?
Although many personal resolutions fizzle out by February, your workflow resolutions should be targeted and easy to follow. Keep things simple by committing to three resolutions and automating three tasks. This article explores why building mass optimization into your print production workflow should be a key initiative in 2019.
Integrated software is a requirement for an end-to-end workflow. You will be faced with lots of decisions around integration when you’re purchasing new software tools. Never let integration to be a yes/no question—it requires much more exploration and understanding.
As you help your customers gather data to improve their targeted marketing, the good news is that consumers are more willing than ever to share it. But it’s not a given. As a recent study reminds us, trust and transparency are key to getting them to open the vault.
It’s been nearly 20 years since the advent of the flatbed wide-format printer. They’ve come a long way, baby; what’s new with the technology and where do they go from here?
Do you use sunscreen when in the sun? Of course you do. But if you are working under the powerful lights used to artificially grow plants—say, legal cannabis—are you taking the same precautions? Because that light can be as dangerous—or even more dangerous—than sunlight. Senior Editor Cary Sherburne spoke with Daniel Jordan, founder of RayWear Clothing Company, who has made it his personal mission to provide clothing that will protect cannabis workers from the harsh environments in which they work.
Overall printing employment stayed roughly the same from November to December 2018, and, compared to December 2017, declined -1.6%. Non-production printing employment was up a bit in December, production employment down by about the same bit. PR employment continues to be the industry growth spot.
Around the Web: The Truth About Parachutes? Loud Packaging. Faux 5G. Personalized Cartography. Kohler’s “Intelligent Toilet.” Jazz Graphic Design.
New barefoot training footwear. What color is your parachute—and how safe is it? 5G connectivity is coming—but accept no imitations. Are paper maps back on the...map? If it were really intelligent, would it be a toilet? The visual look of jazz. Is it better to read a book or listen to it? All that and more in WhatTheyThink’s weekly miscellany.
As businesses seek to remain competitive in today’s increasingly digital landscape, many are turning toward content that is enhanced with augmented reality (AR). This article discusses how print providers can inform their clients about AR content in printed products. It also explores some barriers to market entry, including app surplus and the limited use of AR headsets.
This Minneapolis-based startup is changing the way retailers and others are thinking about direct mail. No batches. No minimums. Just programmatic direct mail generated by a trigger determined by the customer that puts the mailer into the queue in real time.