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As the number of USPS Informed Delivery accounts continues to grow, will it change the way marketers design their mail? Will it change consumers’ behavior and how they interact with the mail? I know that it has already changed mine.
Do we need another color system? Coloro thinks so. The company launched its color system last year, based on the 100-year-old Munsell system, and claims it to be the easiest to use and most logical system on the market. Senior Editor Cary Sherburne spoke with Coloro Managing Director Thorsten Traugott to learn more.
Full STEAM Ahead: Blue Ridge Fab Lab and 4-H Partner to Offer 21st-Century Learning—and Wide-Format Printing ()
The Blue Ridge/UA 4-H Fab Lab, based in Pinetop-Lakeside, Ariz., offers student-directed, project-centric STEM training for K-12 students. Thanks to a partnership with 4-H, the facility is available to students across the state. Part of student projects involves designing and printing informational flyers, posters, and other materials on wide-format printers provided by Roland DGA, a sponsor of the Fab Lab. We spoke with Kevin Woolridge, Co-Director of the Fab Lab.
Overall, printing employment ticked up from May to June 2018, but on a year-over-year basis is down -1.8% from June 2017. Among the creative markets, PR is the place to be.
Around the Web: Amazon to Replace Libraries? – Book Fore-Edge Painting – The Truth About Recycled Clothing – Japan’s Looming “Y2K”-Like Problem – This Week in Printing History
Forbes columnist suggests replacing public libraries with Amazon stores, for some reason. The economic costs of comma misuse. Built-in sun protection for garments. All that and more in WhatTheyThink's weekly miscellany.
Last month, the Trump Administration levied a 10% tariff on imported aluminum and a 25% tariff on imported steel. At present, the tariffs are having the biggest impact on manufacturers of aluminum lithographic plates—although that may be just the beginning. Plate manufacturers are deciding how best to respond, while industry associations are helping to fight back.
Every company has a sales process. Although these processes are sometimes well-established and well-documented, this is not always the case. If you’re struggling with your sales process, this article provides a quick-start guide on performing a sales audit.
Faces of Finishing: Mark Nixon of Scodix on the Triumphs and Challenges of Bringing Disruptive Technology to Market ()
In the latest installment of this interview series, Trish Witkowski talks with Mark Nixon, GM and VP Sales for Scodix NA, about creating a market and elevating print with disruptive technology.
July brings a mixed bag of postal/mailing news, from The White House supporting the idea of privatizing the USPS to the Postal Service gaining approval for internal performance audits, CAPS yielding to EPS, STOP on its way to becoming law, and both ID and IV adding features.
Adobe announced Adobe PDF Print Engine 5, their core technology used by many Digital Front Ends driving print production equipment. This release makes PDF 2.0 print-related features available for OEM implementation.
It’s been some time since we have taken a look at the state of our industry associations. Senior Editor Cary Sherburne conducted 17 interviews in late Spring 2018 with key industry players to get an update on status and strategies. We don’t cover every organization in the industry—there are simply too many—but it gives a good overview on the organizations and resources available to help printing businesses be more successful.
Do you have a cat or a dog? Or would you like to, if only you or someone in your household weren’t sensitive to allergens shed by cats and dogs? Devan Chemicals has an answer that may help. The company recently launched a technology to make textiles free from allergens shed by cats and dogs. Purissimo™ is a probiotic-based solution and is completely natural. We spoke to the company to learn more.
Around the Web: The Virtual Dressing Room – Cool Threads – Underwear Knife – Biobased Car – This Week in Printing History
Try on clothes virtually. As bad as flying is, it used to be worse. World’s first biobased, circular car has been successfully designed and built. Men’s boxer shorts turned into a knife. All that and more in WhatTheyThink's weekly miscellany.
Although digitally printed corrugated packages serve to enclose products, develop displays, and create shipping containers, they can also be used as billboards for savvy brands to advertise and increase consumer engagement. This article explores how brands can take advantage of printed packaging to differentiate their marketing messages.
We are in a color-obsessed industry. Brand colors, in particular, are critical. When it comes to specific shades of color, however, studies show that consumers’ color memories are really poor. Considering this, along with the inability to maintain brand color standards in a digital world, where does the value in maintaining brand standards really lie?
A culture of finding ways to optimize software in your business is something you can control. The successful printers will be the ones who are getting the most of their print software tools—mostly by being open to evolving their own workflows to fit the how the software works best.
Smithers Pira presents the highlights of its latest study, identifying the top 20 technical innovations that will underpin a greener and more sustainable future for packaging.
Ecommerce has created a new demand for custom corrugated boxes. To satisfy that demand, the purchase of Plymouth Packaging by WestRock has created a new momentum for producing custom sized boxes on demand at a time when the demand for variable-sized boxes in exploding.
Digital textile printing is taking off, and solutions that increase flexibility while maintaining high quality standards will help speed this analog-to-digital transformation. We recently spoke with Ann Sawchak, co-founder of Expand Systems, about the company’s DuraVibe fabrics and the role they play in enabling more digital printing volume.
Printing shipments for May 2018 came in at $6.77 billion, up +3.1% from April. However, on an inflation-adjusted basis, May 2018 came in below the $6.92 billion reported in May 2017, and is well below the recent high of $7.46 billion back in May 2016.
Around the Web: Pet Allergen-Free Textiles – Social Media Around the World – Pink Is the Oldest Color – 3D Printed Car – A Decade of Smartphone Apps – This Week in Printing History
A new technology can remove pet allergens from textiles (and that’s nothing to sneeze at). The retail transformation heats up. Scientists find the oldest (1.1 billion years) colors. ColorZenith uses Massivit technology to 3D print a classic car for Milan’s La Scala opera house. The Morgan Library & Museum in NYC is exhibiting a unique autograph collection. All that and more in WhatTheyThink's weekly miscellany.
As the level of sophistication and effectiveness of digital marketing grows, and as the younger generation of marketers who natively understand and use these channels continues to overtake the traditional generation, is the future of print to understand digital marketing and fit into its world rather than the other way around?
The source of our innovation is moving from the production floor to the customer’s mobile device. We are going from the differentiation based on speed, quality, and finishing to differentiation based on solving customer’s data challenges way upstream of the printing press.
Epson announced two new entry-level models in its SureColor T Series, designed for technical and AES (architecture, engineering, and construction) printing. These devices are targeted more to end users—architecture and design firms, SOHOs, etc.—than print service providers, which indicates the direction technical printing as market segment is going.
Traditional printers across Europe face stiff competition from cheaper online print service providers—and not just for commodity print products anymore. US printers hoping to enter the European market also face this daunting competition.
Edwards Brothers Malloy shuts down as others consolidate book printing, transactional activity at five-year low, other major closures announced…
Around the Web: New Water-Repellent Textiles – A 3D Printing Playbook – CliffsNotes for Food Labels – Missile Mail! – Public Libraries’ Streaming Services – This Week in Printing History
A new process reduces the environmental impact of water-repellent textiles. Harvard Business Review looks at new possibilities for 3D printing. New health benefits of coffee. The best streaming service may just be your public library. RIP Harlan Ellison. All that and more in WhatTheyThink's weekly miscellany.
Web-to-print is well established in the world of commercial printing, and web-to-fabric is now gaining steam in textiles, as the demand for shorter runs and faster turn times for customized and personalized textiles and apparel grows. We recently spoke with DPInnovations about its web2fabric workflow solution which has been installed in more than 20 customer locations.
What do you think the role of the printing industry and printers, specifically, ought to be in demand generation for print? Do printers even have a responsibility to work together to generate demand for their own product?
When Steve Moran-Cassese decided to launch a print business in the midst of the Great Recession, he knew it could only grow—and he was right. A mix of the right equipment and picking up on hot new application trends early on has helped SpeedPro Marin thrive. And, somewhat ironically, the Bay Area’s booming economy has created its own challenges.
Around the Web: Amazon’s On-Demand T-shirts – Cooking a 4,000-year-old recipe – “Cash is grief” – Mary Meeker Slide Roulette – This Week in Printing History
A "historical culinary event" featured a 4,000-year-old Mesopotamian recipe carved on a cuneiform tablet. Modern air conditioning was originally invented for a Brooklyn commercial print shop. Amazon beats out Google for product searches. The World Cup gives a lift to streaming services. All that and more in WhatTheyThink's weekly miscellany.
Smart Print Manufacturing (SPM) can help companies achieve operational excellence. This article explores how SPM enables workflow automation so businesses can create quality products and services by adding value throughout the supply chain.
Greater awareness of special print effects and press coatings is driving printers to rethink their press configurations to meet the demands of discerning customers who need high-impact, quick-turn, two-sided printing with press coatings at a competitive price.
Sales is about catering your company’s solutions to the specific challenges that are relevant to their current situation. There is no better way to lose a prospect’s attention then to talk about subjects that aren’t relevant to them.
Brittany Hodak co-founded The Superfan Company to make “cool collectible stuff for superfans”—coffee table books, deluxe packages for albums and DVDs, subscription magazines, fan boxes, metal commemorative tickets, limited edition tour books, and more, elaborate, print-centric items that help bring fans closer to a beloved musician or athlete. We spoke with Hodak about her own journey that started at a local radio station and led to The Superfan Company—and an appearance on Shark Tank.
A look at one printer’s effort to reach out to the design and marketing community to promote the value of direct mail—and not just any direct mail, but direct mail designed to drive website traffic. It’s a real eye-catcher and great inspiration.
In 2011, David Zwang began a series that looked at the current production inkjet product offerings from a wide range of vendors, discussing how they are being, or could be, used. Since then he has continued to evaluate and report on new developments. The latest product is the new Ricoh Pro VC70000, which rounds out the Ricoh VC Pro production print offerings with an impressive press targeted at higher-quality offset-to-digital migration with the ability to print on many commodity coated offset papers with higher ink densities and without the need for precoat.
Smithers Pira hosted two terrific digital printing conferences in Chicago earlier this month—Digital Print for Packaging and Digital Textile Printing. Both had great content and were very interactive. In this article, we’ve just scratched the surface of what was covered. We highly recommend putting these conferences on your calendar for next year!
Summer comes in with a flurry of reports: Household Diary Study finds mailed payments losing a lot of ground to e-payments…OIG report says USPS should do more to retain customers…Universal Postal Union study ranks USPS eighth in the world. Plus: Updates on PRC and BOG nominees.
Pantone has been providing color standards for the fashion, home, and interiors marketplace since 1987. Cotton standards were introduced in the mid-1990s. Since then, Pantone has developed additional textile color standards, including today’s announcement of 203 new colors for polyester. We spoke with Laurie Pressman, Vice President at Pantone Color Institute, to learn more.
Writedowns in the first quarter of 2018 for commercial printers with $25 million or more in assets were $157 million, or 1.9% of sales. The assets may be written down, but the borrowing that was created to finance them remains. Interest expense was 4.8% of sales. For the quarter, losses were -1.47% of sales. That rate of loss made average profits before taxes for the industry a mediocre 3% of sales—which means that printers with less than $25 million in assets must have done well.
Around the Web: No More Sweater Pilling – Body Scanning – That Micro Moment – Flexo Innovation – Mary Meeker Slide Roulette – Escalators!!! – This Week in Printing History
Australian researchers have found a way to minimize unsightly pilling and help garments look better longer. HyperCard, the first application for creating interactive documents, was inspired by an acid trip. Fad Fashion? Micro Moments? Learn the new textile lexicon. Rats break into an ATM and eat $17K in cash. A random slide from Mary Meeker’s “Internet Trends Report.” Amazon’s Alexa will soon be sharing your hotel room. A keyboard that can fit in your pocket. All that and more in WhatTheyThink's weekly miscellany.
As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted more than a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the primary pricing obstacles that stakeholders face in today’s changing market. The final in a three-part series, this article explores the challenges that providers must overcome when developing comprehensive customer communications pricing plans.
The transition between sales and implementation of web-to-print systems can be a rough road for the implementation team and the customer. The leadership of the implementation belongs with the printer—all too often the customers take the leadership and run the project off a cliff after spending lots of time and money.
Leading companies in the labels business are benefiting from smart workflow automation. While some feel intimidated by the thought of changing a workflow that works—maybe not as well as it could—we've talked to folks who have made the transition and can't imagine how they actually functioned before.
Back in 2002, Dr. Joe agreed to do a regular column for WhatTheyThink for “only one year and no more”...for 15 years. This farewell column explains how it started, behind-the-scenes intrigue, the problems, and why it turned out the way it did. And then…he explains the exciting adventures ahead.
The 54th annual IPMA Conference provided a look at the current state of the in-plant printing department, with more than two dozen sessions and a vendor fair focusing on new opportunities such as interactive print and wide format, and overcoming top challenges such as outsourcing.
Around the Web: Bats in the Biblioteca – Mary Meeker Slide Roulette – DIY T Shirt Printing – “Recycled” Ancient Manuscripts – Bloomsday – This Week in Printing History
A library in Portugal uses a colony of bats to help preserve old books and documents. The UK is confounded by the name change from “Salad Cream” to “Sandwich Cream.” The new heroes of our age: Country Time Lemonade and Domino’s Pizza? A random slide from Mary Meeker’s “Internet Trends Report.” Uncovering lost “data” from ancient manuscripts. What happened this week in printing and publishing history. All that and more in WhatTheyThink's weekly miscellany.
Celebrating its 10th year, the 2018 DOCUMENT Strategy Forum (DSF 18) was held last month in Boston, Mass. This peer-driven, peer-reviewed, and peer-produced conference is designed to educate professionals on how to deliver and manage customer communications, customer engagement, and information management. As was the case in previous years, the 2018 event offered a wide array of educational sessions, executive round tables, panels, and inspiring keynotes. Visitors had plenty of opportunities to network with industry peers or any of the 44 exhibitors in attendance. This article reviews some highlights from DSF 18 through the lens of customer communications.
Do your innovation projects take into consideration what would be best for your customers? Your customers want to know that you’re innovating to solve their challenges.