WhatTheyThink

Commentary & Analysis

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Determined to “Prosper” in Digital Print, AGS Turns to Kodak Inkjet Web Press

The centerpiece of digital production at AGS Print & Marketing Communications is an inkjet web press with a combination of capabilities that the president of the company calls “marketing’s Holy Grail” for print.

Kodak Proclaims, “We Are Ready” for Whatever Life after Chapter 11 May Bring

On Kodak’s first full day in business after emerging from bankruptcy, Antonio Perez, its chairman and CEO, detailed the company’s plans to rebuild its stature as a supplier of technology solutions in a narrower cross-section of markets than it once served.

Maximizing the Retail Shopping Experience with Signage

Capturing consumers’ attention while they are in a store is critical, and this often involves blending signage with mobile technology. This article discusses some of the ways that today’s retailers are accomplishing this goal.

Adobe PDF Print Engine 3: The Next Step in Digital Printing Efficiency

On September 5th, Adobe announced the Adobe PDF Print Engine 3 (APPE3), bringing significant enhancements to its RIP architecture that enable its OEM partners to stay current with digital printing market demands. WhatTheyThink Senior Editor Cary Sherburne and WhatTheyThink Contributor David Zwang collaborated on this analysis of the anticipated impact of APPE3’s market entry.

Investigating Wide-Format Markets & Products

The information included in this article is a short summary of the data presented in SGIA’s soon-to-be-released 2013 Market Trends & Product Specialties Benchmarking Report. The data presented is culled from the responses of 136 U.S. sign and graphics producers, and provides an excellent snapshot of the graphics and sign segment today. A full report will be available on SGIA.org later this year.

Fuji XMF Workflow

Workflows have been around since the start of computer to plate, when the printing industry looked much different than today. The convergence of offset and digital as well as the other cross media applications has made a streamlined workflow more important than ever. Fujifilm has recently developed a whole new workflow called XMF. This has allowed them to build their software based on today’s needs.

Resilience and Perseverance in this Time of Change

Resilience and perseverance are crucial behavioral competencies when individuals and organizations must overcome significant obstacles. The capacity to be flexible as well as demonstrate the range of responses to adversity will dramatically impact our level of future success. One of senior management’s responsibilities is to ensure that during these transitional times we surround ourselves with the people that approach these challenges with the most appropriate behavioral competencies.

Engaging Consumers and Transforming Them into Brand Advocates

A number of tools and resources are emerging that help maximize social Web presence, including techniques for rewarding social influencers to promote products and services. This article discusses industry players that are driving customers to become powerful marketing assets.

Digital Growth Ignites Innovation

Stakeholders in the sign and display market can look back on the past 18 months and note solid growth attributed to the steady and measured ascent of digital printing. Globally, we witnessed the continued adoption and embrace of digital as innovative new technologies helped print providers convert analog pages to generate new business and increase opportunities with existing clients.

Let’s Proactively Evolve Print from Outbound to Inbound Marketing

Outbound marketing is promotion-based; spread the message about my company, my products, and my services to as many people as I can interrupt in the hope that some will find the message relevant. Print examples of this are blasting out huge direct mail campaigns to strangers, newspaper advertisements, and billboards.

Flying High with SundaySky

Following a recent experience with a personalized video bill from AT&T, Senior Editor Cary Sherburne interviewed SundaySky President and chief revenue officer Jim Dicso to learn more about the company’s operations. SundaySky provides the infrastructure for high volume personalized videos from AT&T, Lenovo, Office Depot and more.

Canon USA: A New Era?

Senior Editor Cary Sherburne recently joined 36 other industry analysts and journalists at a special event at Canon USA’s brand-new Melville NY headquarters located at One Canon Park. Also attending the event were WhatTheyThink’s Frank Romano, Richard Romano, David Zwang and Patrick Henry. Sherburne shares her thoughts about the visit.

Direct Mail Market Trends

Within the last few years we have seen the introduction of two high-speed inkjet technologies aimed at the direct mail space. One is the new high-speed color inkjet presses and the other is high-speed color inkjet heads that can be mounted on existing offset presses.

The Customer Experience: Going to the Virtual Store

A number of savvy marketers have transformed large format signage in public locations into virtual shopping centers that are accessible to on-the-go travelers. This article discusses how retailers are leveraging QR codes to bring consumers the ultimate in shopping convenience.

The Software You Buy vs. the Software You Use

A 2002 Standish Group study of software projects found that 45% of features were never used and only 20% features were used often or always. We base our software investment decisions on the number of features a product has and then we fail to utilize 80% of those features. Does that make sense to anyone?

Folding Carton Converter ASG Turns to HP Indigo 30000 for New Business Development

As the first HP Indigo 30000 units begin to come to market, we are checking in with new owners to see how these B2 sheetfed presses, optimized for folding carton work, will be affecting their converting businesses.

Transforming and Automating Workflows: Cloud Based Workflow Management Systems

In this article, David looks at cloud-based production management systems, a relatively new concept and product category, what they look like and how they compare to the more conventional workflow management offerings.

This is the Dawning of the Age of Experience!

Consumers are changing the way that they interact with brands and how they ultimately buy. Service providers that have worked to add cross-media communications to their mix must now assess how they can help marketers deliver an engaging brand experience. This article cites recent research to show how emerging technologies can enhance the consumer experience.

Morikami Museum Produces First Digitally Printed Catalog

As part of its ongoing philanthropic and community support efforts, Canon Solutions America spearheaded an effort to support Delray Beach’s Morikami Museum & Japanese Gardens in the production of a catalog featuring its world-class exhibit of Japanese Kokeshi dolls. Learn how this first-ever digitally printed catalog has opened new doors for the museum.

Multi-Packaging Services Chooses HP Indigo 30000 to Expand Packaging Capabilities

Multi-Packaging Services, based in New York City, is an early adopter of the HP Indigo 30000 folding carton press. Senior Editor Cary Sherburne speaks with them to learn more about why they bought this press and what benefits they expect to gain from adding it to their production portfolio.

Presstek Acquires VIM: WhatTheyThink Exclusive Interview with CEO David Savage

In this exclusive interview, Senior Editor Cary Sherburne talks to Presstek CEO David Savage to understand the strategy behind the acquisition and where Presstek plans to go from here.

Getting Started in Wide Format Inkjet

The wide format inkjet market is growing rapidly with expanding new products and applications. The equipment cost is relatively modest when compared to offset presses and bindery equipment. What do I need to consider before I jump on board?

CMO Challenges Create Opportunities for Service Providers

To be successful, service providers need to focus on the challenges that keep the world’s CMOs up at night, including the explosion of data, engaging with customers through social media, the proliferation of channels and devices, and changing consumer demographics. This article cites recent market research to discuss how savvy service providers are meeting the changing needs of today’s CMOs.

FESPA 2013 Show Review: Moving Beyond Wide-Format Inkjet

FESPA is the Federation of European Screen Print Associations. It started as an annual exhibition by Display Graphics, Textile, and Specialist Screen Print suppliers of products for their customers and over time came to include inkjet wide-format print offerings by their various vendors.

The Label Sector; excerpts from 2012 PRIMIR Research

In past articles we have brought forward excerpts from a 2012 PRIMIR study that Karstedt Partners was commissioned to write titled Packaging: Evaluation of Vertical Markets & Key Applications. This study was unique to many industry studies in that it looked at the force being placed on Brand Owners, the originator of packaging orders.

Why Going It Alone in an M&A Can Mean Going Nowhere at All

Printers are self-reliant by nature. But, the pitfalls of selling a company or buying one without expert assistance should make even the most rugged individualist think twice.

Can Inkjet Do Direct Mail?

There’s a perception that inkjet can’t do direct mail and achieve the necessary image quality. Is that true?

Content Marketing: Driving Profitable Customer Actions

Most print service providers are serving the business-to-business market space. These B2B marketers need to target specific audiences with significant sales cycles and price preferences. This article discusses how service providers are evaluating content marketing in their go-to-market strategies.

Wide-Format Gets Bigger (Will You?)

I’m currently in my 22nd year serving the specialty graphics industry. During my time with SGIA, I’ve been witness to the complete changeover in imaging equipment technology.

Challenge: Attracting, Recruiting and Hiring Talented Employees

The challenge of attracting, recruiting, hiring and the on-boarding of talented employees continues to be high on the priority list. How we determine who the most talented candidates are, where we find them, engage them and motivate them to seriously consider our industry for their career path requires a well-executed strategy. And as the workforce transitions from the Baby Boomer generation this process is becoming even more complex.

Make Great Software Decisions

We collectively make a lot of poor software decisions, according to my very bias and unscientific research we make way more mistakes in this area than we do with other business decisions. What is it about technology that causes a collective brain freeze when it comes to making good decisions?

HP Indigo 10000: An Early Look at Installs

The HP Indigo 10000 B2 press caused a bit of a stir at drupa 2012. Now, more than a year later, the first sold units are making their way into the marketplace. Senior Editor Cary Sherburne takes a look at two very different installs to see how this new press is fitting in and the impact it might be having on conventional printing technologies.

Conversation with Dscoop Global Executive Director Mike Fogarty

Dscoop, the Digital Solutions Cooperative, recently appointed Mike Fogarty as its new Global Executive Director to replace long-time Executive Director Eric Hawkinson, now at Canon. Senior Editor Cary Sherburne spoke with Fogarty to learn more about why he joined the organization and what he expects to achieve there.

Snyder Printer: Meeting the Challenge of Change

In a rapidly changing industry, traditional printers must view the dynamics surrounding the offset-to-digital transition and new media as opportunities for much-needed growth. This article provides an overview of how Snyder Printer, Inc. leveraged digital color technology to improve its market opportunities.

Printer’s Marketing Efforts: The Untold Story

For many years I cringed every time I heard someone in the print industry say, “printers need to become marketing service providers.” My initial reaction was always, are you kidding me?

Delphax Elan: An Update

With Print 2013 rapidly approaching, ‘tis the season for product updates, many of which were shown as technology demos or prototypes at drupa 2012. Delphax Elan is one of those products. Senior Editor Cary Sherburne speaks with Delphax CEO Dieter Schilling to see what’s new.

Strategizing the Acquisition: A Road Map for Buyers

Today, for many printers, “growth” means “growth by acquisition.” In strategizing a deal to buy another company, purchase price is not the first thing to focus on.

The State of Thermal Transfer and Digital Printing

Heat transfers may not be one of the more obvious uses for digital printing, but for years the innovative companies have been successfully building up a market in a variety of ways.

Expectations are High for Xerox CiPress Coming on Stream at R. E. Gilmore Corporation

At R.E. Gilmore Corporation, the Xerox CiPress will hit the ground running in an environment where high-volume digital printing is both a specialty and an everyday routine.

Large Format Plays at PIP Printing in Peoria

Signage and wide format graphics have become an integral part of the marketing mix. This article highlights recent InfoTrends research and also explores how PIP Printing (Peoria, IL) is leveraging wide format to expand its own business opportunities.

The Continuous-Feed Inkjet Production Market—2013

Now in its fifth full-year since its introduction, the continuous-feed inkjet printer market shows no signs of maturity. There are few other markets in either the printer segment or consumer electronic segments that continue to show growth after five years. This doesn’t mean that the path forward is lined with rose petals.

P&G Adopts PantoneLIVE™

With the adoption by Procter & Gamble of PantoneLIVE to better control its iconic library of brand colors throughout the production process, we wondered what that means for the packaging supply chain as a whole. Senior Editor Cary Sherburne talks to Pantone’s Cheryl Johnson to learn more.

AT&T Uses Personalized Video to Explain Mobile Bills

AT&T Mobile now features personalized video explaining bills for new customers or those who change their plans. In addition to reducing the call volume at AT&T call centers (a significant reduction in bill-related calls, according to a company blog), it has a real WOW factor, with almost 80% of recipients watching the video all the way through. Senior Editor Cary Sherburne explains.

HP Pulls Plug on HP Hiflex Management Information System and HP Hiflex Web-to-Print Solutions

A couple weeks ago, a source informed Senior Editor Cary Sherburne that HP was in the process of pulling the plug on its Hiflex MIS and web-to-print offerings. While there has been no official public announcement from HP, this article summarizes what customers are being told and includes an official statement from HP.

Today’s TransPromo Realities

Marketers face the challenge of getting their messages out in a way that breaks through the clutter and encourages desired behaviors in recipients. Although TransPromo communications can address this challenge, adoption has been spotty to date. This article uses recent InfoTrends research to discuss the opportunities that TransPromo can bring in today’s market.

HP Continues on Journey to Capture Valuable Wide-Format Application Output

HP may have its share of problems in its overall business, but its maniacal focus on expanding its footprint among existing analog wide-format graphics print applications is not affected. At FESPA, it introduced two new high-volume wide-format printers, its most productive latex and UV-curable ink jet printers to date aimed at expanding HP’s footprint among wide-format analog graphics print applications.

Xeikon Provides Update on Trillium Liquid Toner Technology

On July 10th, Xeikon conducted a web briefing for journalists and industry analysts to provide an update on developments with its Trillium liquid toner technology shown as a technology demonstration at drupa. Senior Editor Cary Sherburne shares some of the highlights.

Effective Negotiation Skills Impact Your Bottom Line

In business and in our personal lives our ability to negotiate effectively is constantly being tested. Whether we are focused on selling, buying, hiring, team building or any personal relationship, the ability to negotiate always comes into play.

What’s Happening with Envelopes?

With the recent announcement of a bankruptcy filing by National Envelope, Senior Editor Cary Sherburne took a closer look at the envelope market. Is it a doomed and declining market or are there bright spots that signal a viable market moving forward?

Transforming and Automating Workflows: Solutions for disparate systems?

In this article, David looks at how the existing solution offerings can be used in disparate workflow systems both inside the plant and bridging client workflow systems

xpedx Goes Wide with Series of Summits

WhatTheyThink's Eric Vessels made a short trip from his home in Ohio down to the xpedx headquarters in Cincinnati for one of fourteen Wide Format Summits being put on by the company in 2013. This piece gives his impressions as well as thoughts from those who attended the event.

The East Enders: Report From FESPA London 2013

The DLR (Docklands Light Rail) train wended its way through London’s East End and the Docklands and pulled into the station for London’s ExCel Centre. The conductor announced, “Customs House for the ExCel Centre. If you’re going to FESPA 2013, please alight here.”

Production Inkjet Heads to Scotland

A week or so ago, the news went around that Glasgow, Scotland’s Bell & Bain placed the world’s first order for the Fujifilm Jet Press 540W.

The Pace of Change Around You

I was involved in an RFP-like process recently, the organization made the following statement which I haven’t stopped thinking about since it dropped into my consciousness.

The Pluses and Minuses of Inkjet ROI

There’s no denying how much the inkjet market has changed in the last few years. It has come so far, so fast that it’s probably an appropriate time to step back and ask: Is it a cost effective printing solution? Does it deliver ROI?

Printing Your Future

Recently I had the chance to attend HP’s Print Your Future event, held near the HP inkjet labs in San Diego. The event was hosted by HP’s IHPS division which makes the high speed continuous feed inkjet presses (T2xx, T3xx, T4xx series). I was able to tour the labs and see each of the three press models in operation.

Are You Content-Rich? The Impact on B2B Decision-Making

In a world where content is king, service providers must assess how they are differentiating their businesses by offering valuable insight to clients and prospects. Service providers have a number of options for delivering content to clients, and this article discusses just a few.

“Then the Bottom Just Dropped Out”: A Glimpse at a Printer’s Ordeal

This unusual letter from a printer speaks volumes about what happened to the industry as a whole during the Great Recession.

The Scale of Inkjet

Sean Smyth of Digital Demand World, the publication for the digital print industry, looks at how the advancing inkjet market is changing to accommodate new technologies

Thoughts from the Smithers Pira Digital Print for Packaging Conference

I had the privilege last week of attending the Smithers Pira Conference in Atlanta on the topic of Digital Printing for Packaging. Having been on the advisory board for the conference it was rewarding to see the fruits of our labor being so well received by those in attendance.

Wide Format Graphics: A Critical Part of the Communications Mix

Signage is becoming an increasingly important marketing component for attracting on-the-go consumers. Wide format graphics represent a major opportunity for print service providers. This article explores how retailers can use wide format graphics to increase their marketing presence in today’s cross-media world.

The Print 13 Decision and Its Rationale: An Interview with Heidelberg’s Andy Rae

Heidelberg won’t be at Print 13, but the company says it has other means of telling its story and exhibiting its wares. This interview casts light on Heidelberg’s new marketing strategy.

Neenah Paper Leverages Online Presence and Unique Prints for Historical Preservation, Fundraising

Neenah Paper is “running towards new media,” not running from it, with its The Beauty of Engraving and The Beauty of Letterpress sites. They are also leveraging this presence to financially support two worthy causes: preservation of the Hamilton Wood Type & Printing Museum and support for victims of the Moore OK tornado tragedy. Read more.

Why Most Sales Pitches/Presentations Suck

The number one best answer to any question posed by a prospect during the sales process is a clarifying question (hopefully several of them). The two best clarifying questions are, “what business challenge are you trying to solve?” and “how would you define wild success?”

Transforming and Automating Workflows: Packaged Workflow Solutions

David looks at some of the packaged workflow systems that are now being offered, either with hardware products or as standalone solutions. He will look at them as primary support for a device as well as how they work in the context of a broader plant workflow.

Road Trip: A Visit to EFI’s Inkjet Solutions Facility

This is Part I of what will be an occasional series of manufacturer “Experience Center” visits.

Education: Building Your Own University

With today’s challenging economy and technological advances, graphic communications service providers continually need to reassess what they are doing and how they are doing it. This article provides recommendations on how to set up a “self university” for yourself, while simultaneously building the right infrastructure for your employees.

Ricoh Europe’s Graham Moore Discusses Ipex 2014, Ricoh Customer Engagement Strategies and More

Following Ricoh’s announcement that it would not be participating in Ipex 2014, WhatTheyThink Senior Editor Cary Sherburne reached out to Ricoh Europe’s Graham Moore to learn more about this decision and Ricoh’s overall customer engagement strategy.

Interpersonal Skills Influence Job Performance

It is universally accepted that one’s interpersonal skills will have a direct effect on their ability to interact and get along with others, build critical relationships and function as a productive member of a team. Whether we consider their communication effectiveness or the way they approach and solve problems the soft skills they possess will either inhibit or contribute to their success.

Offline Coating

Successfully integrating digital printing into your manufacturing process requires more than a digital press. Prepress and post press workflow changes and equipment are often required. Most printers have inline coating on their offset presses. Offline coating may be a new area with the addition of digital presses. What is right for you depends on your customer’s needs.

When Sellers Say, ‘Show Me the Money,’ What Should They Expect to See?

Everyone with a printing company to sell dreams of making a deal with full payment in cash at closing. That’s an achievable outcome for some sellers, but not for others. Two case studies provide a helpful dose of realism.

In-Plants Stay Competitive by Responding to Change

Today’s in-plants are continually re-inventing themselves to remain competitive. This article provides examples of a variety of organizations that are stepping up to today’s challenges by evaluating their offerings and making changes based on customers’ demands and market shifts.

Electronic Billboards in the U.S.: Profit Is the Main Motivator of Growth

Greater revenue utilization and lower labor costs will drive the slow but steady growth of electronic billboards—despite public and government opposition—but print billboards will still account for more than 96% of all billboards by 2015.

A Printer’s Online Infrastructure Investment

Doing business online requires an infrastructure investment. Your business needs to be able to control content, commerce, and customer engagement online from your home base online – your domain.

Opportunities in Print Equipment Markets

The total global market for new printing equipment was $21.5 billion in 2012 and will reach $22.7 billion by 2017 according to our new research study.

Moving From Marketing to Strategy

I started my last article with two questions. Does your company matter in the market? If your customers got up next Monday morning and discovered your business was no longer open, would you be missed?

xpedx Road Show Offers Data and Demos for Prospective Wide-Format Print Providers

WhatTheyThink's Richard Romano attends an xpedx wide format printer summit and comes away with the impression that a cutter stole the show!

Augmented Reality: Taking Hold with Practical Applications

Although a number of the initial AR marketing techniques have been a bit gimmicky, practical applications are beginning to emerge. This article provides some examples of how the technology is being effectively used today.

Precious Fluids II: Wide-Format Inks Are Opening Up New Applications for Graphics Providers—And Vice Versa

In part I of this feature, we took a broad look at the different categories of inks available for wide-format inks. This week, we’ll take a closer look at how inks handle different applications (or perhaps vice versa) and, more importantly, how to think about ink in the context of choosing wide-format equipment, and how to measure and evaluate estimates of things like “cost per square foot.”

Does Your Business Have A Magnet?

Does your company matter in the market? If your customers woke up next Monday morning and discovered your business was no longer open, would you be missed?

Gaining a Competitive Edge

The High-Velocity Edge, a reissued edition of five-time Shingo Prize winner Steven J. Spear’s book entitled Chasing the Rabbit, describes the things that set market-dominating companies apart. This article provides examples of companies that are leveraging critical success factors to set themselves apart from the competition.

Wide-Format: Equipment & Financial Takeaways

Dan provides a summary and his take on some of the results from a recently conducted SGIA Survey. The full survey results will be published in the SGIA report " Equipment & Financial Outlook Benchmarking Report".

Pricing for Added Value

Today’s print market is as competitive as ever and so it is essential that you understand how to use pricing to maximize your profits.

A Real Commitment to Change

A commitment to real change requires real risk because you have to be all-in for it to work. Too many technology projects fail because nobody was committed to bring forth the change necessary for success.

Transforming and Automating Workflows: Workflow Systems, déjà vu all over again

This series of articles by David L. Zwang focuses on the processes and products that can lead to the transformation of your current workflows and business, to prepare you for the new challenges ahead. In this article, David moves the discussion forward, now focusing on ‘workflow systems,’ what that encompasses, and some of the things you need to pay attention to as you review them. All of this done with an eye toward building a flexible platform upon which to grow.

What Would Michael Porter Think?

I am naturally curious. I have always enjoyed learning and early in my career made a point of immersing myself in the work of some of the best thinkers in the business world. First, it was Peter Drucker whose writings are the foundation of what I know about management.

Interview with JoAnn Hines, The Packaging Diva

JoAnn is a syndicated packaging writer who is arguably the most prolific “packaging person” on social media. I have been following her for years and thought it extremely appropriate to have her featured here for the WhatTheyThink Labels & Packaging audience. Following are the highlights from an interview with “The Packaging Diva”.

Thought Leadership Counts!

Bruce H. Rogers and Russ Alan Prince co-authored a book entitled Profitable Brilliance: How Professional Service Firms Become Thought Leaders. This book identifies three key criteria for success in becoming a thought leader. This article provides examples of industry players that are already following this advice.

Precious Fluids: Wide-Format Inks Are Opening Up New Applications for Graphics Providers

There is, in some ways, a fundamental paradox when it comes to wide-format inks. There are more ink choices than ever, and yet for any given piece of equipment, you are generally stuck in a “one-cartridge-fits-all” situation.

Is Your Sales Team Holding You Back?

I frequently hear that incumbent sales people are inhibiting a company’s ability to introduce new products and services and are increasingly resistant to prospecting for new business opportunities. As the role of the sales professional continues to evolve we need to rethink our pre-conceived paradigms regarding what top performing sales professionals look like. A carefully designed strategy for attracting, recruiting and selecting sales talent is an essential component to building a sustainable business.

Why We Choose Choice

In this guest article, Xerox’s Dustin Graupman talks about why choice is good, sheds some light on the Xerox acquisition of Impika, and expands the discussion of the value of choice beyond simply choosing among technologies to a discussion about why choice is important for the business as a whole.

Digital Folding Carton — How to Make it Work for You

With the market pushing packaging printers and converters towards shorter runs and faster turnaround times, you might be tempted to assume that folding carton printing is on its way out.

Bundling - Know What It’s Costing You

There are many ways to structure a deal. One way is to bundle other services, equipment or consumables together to alleviate upfront costs. This type of deal can be very beneficial for the printer and the vendor. It does make it harder to do comparison shopping and evaluate true costs. Make sure you make an informed decision before agreeing to this type of deal.

Making Investments in “Print Plus”

A combination of media types==online, mobile, social, and print—is critical to today’s overall communication process. Industry firms are playing a significant role in serving customers across all forms of communication. This article explores how print is being used in conjunction with other channels to improve communications with customers.

New Product Announcements at ISA 2013

Last month’s ISA show at the Mandalay Bay Convention Center was a good opportunity to review the wide-format graphics market and some of the spinoff products in adjacent markets.

Technology’s ROI Requires People

Technology alone does not create value, differentiation, or competitive advantage. It has to be combined with strategy and execution (by your people) – that’s where real differentiation happens.

Why Printers Must Ask Themselves, “Is My Business Irreplaceable?”

The profitability gap between the best-performing and the weakest printing firms is wider than ever. It reflects the difference between the “haves”—firms with effective strategies for competitive differentiation—and the “have nots,” which lack them.

Kodak’s German Sacristan Talks About ROMI, Big Data and More …

German Sacristan is ROMI (Return on Marketing Investment) Developer for Kodak and the author of The Digital and Direct Marketing Goose: 16 Tips and Real-life Examples That Will Help You Lay More Golden Eggs. His work is focused on helping marketers gain increased ROI through the use of data and effective marketing techniques. We spoke to him recently to learn more.

On Demand Marketing: It’s Here and Now!

Technology and consumer expectations related to communications will continue to force marketing experiences to evolve. This article explores how successful service providers are re-evaluating their services to help clients succeed in today’s “on demand” marketing era.

The Shows Must Go On! Next Stop: FESPA London

Perched on the northern quay of the Royal Victoria Dock in the Docklands of London is the ExCel Centre, an exhibit space constructed in 2000 but retooled and overhauled for the 2012 Olympic Games, where weightlifters, fencers, boxers, and wrestlers grappled for the gold. Next month, the Centre will host competitors of a different sort.