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Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article, the first in a two-part series, provides an overview of personalized video advertising and explores the role that age plays in a consumer’s acceptance of the technology.
As marketers scramble to increase the depth of their knowledge about every aspect of their customers’ habits, preferences, and patterns, there may be a simple data point that is getting overlooked—the weather. Weather has a direct effect on the sales of 30% of all products and services and is the second biggest influence on consumer behavior. Are your customers taking advantage?
A print business that learns is one that has a foundation for tracking its business processes and improving on them. From a cultural standpoint, a learning organization has to be able to talk openly about mistakes made from all levels of the organization.
Our European correspondent Morten Reitoft recently visited Athens, Greece, to shoot a video of a Greek packaging company. It was his first time in that country, and he took the opportunity to talk to some of the people and companies that lived through the country’s recent economic crisis.
Senior Editor Cary Sherburne recently traveled to Miami Beach to join more than 300 people at the Gerber Technology Ideation event, the company’s software users’ group. This educational and networking event is in its 20th year. The enthusiasm among the more than 240 customers and prospects in attendance reflects the efforts the company has made to listen to customers and stay ahead of the trends.
Gibsonton, Fla.’s Rocken Graphics has carved out a unique niche among print service providers: signage and tent graphics for traveling carnivals. We spoke with Kenny Smith, founder of Rocken Graphics, about how he got into this market, as well as how his product offerings extend beyond simple printed graphics.
Around the Web: Know Your Flower Colors. The Mummy Sells! Self-Destructing Art. Unraveling the CVS Receipt. Mac & Cheese Candy Canes.
A new book identifies flowers by color. An old movie poster to sell at auction for $1+ million. Closed captioning glasses for live theater. Christmas comestibles: mac and cheese candy canes and Christmas tree-flavored potato chips. Is the Internet of Things trouble waiting to happen? All that and more in WhatTheyThink's weekly miscellany.
Printing shipments for August 2018 came in at $6.89 billion. That’s essentially even with August 2017’s $6.88 billion on an inflation-adjusted basis.
Shifting consumer expectations are increasing the demand for relevant and personalized communications, so it is becoming ever more vital for print service providers to offer their clients the tools and expertise they need to compete via all channels. This article cites recent research from Keypoint Intelligence – InfoTrends to explore how communication practices are changing.
There are a lot of ways to personalize a document. What if something as simple as location could nearly double response rates? It can. By personalizing maps based on this single data point, response rates can be outstanding. The question is why?
The implementation of print software is as important as the software itself. With every software tool there is a foundational knowledge that will help you be more self-sufficient. Those printers who understand their software tools succeed in spite of lack of support from print software vendors.
Labelexpo 2018 in Rosemont (Chicago area) is over, and it was an exciting show. The crowds were enthusiastic and, from early indications, buying. In this first of two parts, I will look at interesting press hardware trends.
Microban recently released Scentry Revive, the second generation of a unique odor control fabric finish that was developed in response to brands seeking a more innovative approach to odor control. This approach could reduce the number of times a piece of clothing needs to be washed, its primary environmental benefit.
BuildASign achieves high valuation in strategic sale to Cimpress, Snapfish acquires CafePress at bargain price, regional serial acquirers active in commercial printing segment, and more…
For over 10 years BERGSTEIN has been developing and delivering industrial printers. Their first flatbed printers were based on solvent inks, already printing products with a height up to 30 cm. They put significant investments and developments into small flatbed printers, which are suitable for a huge range of industrial products using UV or LED inks and direct to shape. And in the last 5 years Bergstein is selling solutions for customer in Industrial Single Pass printing.
In 2016, there were 18,405 total commercial printing establishments (excluding screen and book printers). Half of them have fewer than 5 employees.
Around the Web: Apparel Manufacturing of the Future. Death by Selfie. Memory-Enhancing Font. Ditching Facebook. Fake News. Next-Gen WiFi.
Print advertising success stories. Sans Forgetica, a font designed for memory retention. Young people are deleting their Facebook app. Social media users expect news to be inaccurate. WiFi 6 is coming; this may not be good news. All that and more in WhatTheyThink's weekly miscellany.
In the printing industry, production dashboards provide critical and timely information for owners, managers, and operators so they can control the production chaos. This article provides a brief overview of available production dashboards and explores how they can simplify the production process.
Thinking about adding mail tracking to your roster of services? It takes extra cost and effort, so how would you pitch the value to your clients? Case studies from Pitney Bowes show that mail tracking can benefit more than just high-volume mailers looking to tweak in-home delivery dates. It can solve problems and save your clients from major marketing disasters.
A great deal is being written about graphene, in textiles and other industries. Senior Editor Cary Sherburne talked to Vorbeck Materials Corp. President & CEO Dr. John Lettow to learn more about what many are characterizing as a miracle material.
PRINT has not traditionally been a top venue for wide-format or specialty printing equipment announcements, but does showcase the latest technologies and the applications that can be produced on them, giving commercial printers concrete ideas for exploring new business opportunities.
Last summer, we took a look at the state of industry associationswith the goal of reminding our members about the many resources available to them to help move their businesses forward. By popular demand, we are now presenting Part Two in order to cover additional organizations that were not included in Part One. I’m sure there are still more!
Seth Godin’s keynote encouraged print service providers to eschew commodity printing and focus on selling products that are “remarkable.” “You don’t sell paper and ink,” he said, “you sell a feeling.” It was a fitting theme with which to open PRINT 18.
Hillside, Ill.’s Darwill, Inc., is a 57-year-old direct mail and multi-channel marketing agency. From humble beginnings, the company has grown to be at the forefront of the industry—and one of the early adopters of production inkjet printing technology.
It’s not that an inkjet buyer shouldn’t do these things; it’s that they should do them better. Here are five things to do better so that you know that you made a truly strategic, long-term decision.
PRINT18 offers the opportunity for attendees to get their own copy of a unique publication that will be distributed at the show. Not only does it feature stunning variable covers, but it contains a wealth of original thought leadership content that will benefit attendees during the show and long afterward. WhatTheyThink President Eric Vessels explains.
In 2016, there were 421 total book printing establishments. The majority have under 10 employees. This is similar to what we find in general commercial printing—yet different.
Around the Web: Manipulating Buybacks. The Ugliest Color. New Words for Scrabble Fans. Lithophones. How Not to Catch a Plane. 3D Printed Dog Skulls.
Research has identified down to the Pantone number the least attractive color. Merriam-Webster adds 300 new words to the Official Scrabble Dictionary. A nine-year-old dachshund is helped by 3D printing. The pen is still mightier. All that and more in WhatTheyThink's weekly miscellany.
Ongoing research and forecast data from Keypoint Intelligence – InfoTrends shows that the digital textile printing market continues to grow. As the industry develops new manufacturing methods to meet this continued growth in demand, it is important to consider the environmental impact of these developments. This analysis explores some recent innovations in digital textile printing and considers the effect that these innovations may have on the environment.
Trish talks with Scott Engle of Graphic Visual Solutions of Greensboro, NC, about the power—and the pressure—of making visually striking (and costly) print capabilities brochures to inspire, educate, and motivate today’s customers.
Labelexpo 2018 in Rosemont (Chicago area) was very busy for the first day. This is David Zwang’s initial report from that event and that day. More to come.
The ability to make data-driven decisions is critical to your business success. The various software systems (Print MIS, web-to-print) are your primary tools for managing this data. When you do integrations make sure you keep the control of right data in the right hands.
The logjam on postal promotions and price increases may be broken with confirmation of two members to the USPS Board of Governors…Postal Service proposals could require more stringent requirements for hazardous liquids packaging and limits on marketing mail content...Deadline for new EPS accounts just days away.
In this next in the series of articles about technical textiles, Senior Editor Cary Sherburne speaks with Smithers Pira Associate Consultant for Nonwovens Phillip Mango to learn more about nonwovens—what are they, how is the market categorized, and what are some of their uses.
Jennifer Matt reviews printQ by CloudLab and its modular approach to web-to-print.
The Association for PRINT Technologies (APTech) is announcing a new print service provider membership category just in time for PRINT 18. If you are going to PRINT, you can get the first year of membership free! We spoke with APTech to find out more.
Printing shipments for July 2018 came in at $6.31 billion—that’s down -3.4% from June, but it’s up +2.3% from July 2017. We’ll take whatever victories we can.
The biannual International Woodworking Fair, which took place August 21-25 in Atlanta, Ga., held its inaugural Digital Printing Symposium. While this symposium is new, digital printing has actually been part of the woodworking industry for some time. That said, the need to short-run cost-effective decorative surfaces, as well as ongoing development in digital inkjet printing sector, is creating a perfect storm for the technology to meet woodworking’s market needs.
Around the Web: Odor Eating Fabric. Times Newer Roman. Rest in Personalization. Robot Rumpus. Modeling Movement. In Praise of Luddites. Pen Packaging Put-On.
New odor-capturing fabric finishes. Cheat on your homework with a variant of Times New Roman. New documentary on a prominent “coffin artist.” Turn any object into a robot. Turn 2D videos into 3D objects. The pen is mightier than the packaging. All that and more in WhatTheyThink's weekly miscellany.
Consumer demand and technological innovations continue to drive growth within the apparel and home décor industries. This article outlines the key components of the digital textile printing industry and highlights how mass customization is fueling the adoption of various technologies.
The process of getting your Print MIS into a “trusted state” can be difficult, but the effort is well worth it. Printers who 100% trust the data in their Print MIS move faster and are more profitable than those who are constantly questioning the data.
Value in the world inkjet market will rise at 9.4% across the next five years according to the latest market report The Future of Inkjet Printing to 2023 from Smithers Pira. As the worldwide print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. Smithers’ analysis shows that across the next five years inkjet will grow, both by deepening its penetration into existing markets, and exploiting new emergent market opportunities.
It’s working! Our industry’s campaign against the false claims of greenwashing is having an impact. Consumers are starting to see claims like “Go Paperless! Go Green!” as false and misleading, and marketers are changing their tactics.
In recent years, significant advances have been made in both aesthetic and functional fabric finishes. While some finishes are produced mechanically, the focus of this article, the latest in our series on technical textiles, is on chemical treatments or coatings that add functionality to fabrics for comfort or for specialized uses.
Around the Web: Ancient Art. Avian Economists. Insect Imaging. Deterring Drivers. Planetary Palaver.
How to hurricane-proof your outdoor digital signage. The oldest human drawing. Do parrots know economics? New color from weevils. An optical illusion-based crosswalk thwarts speeders. New arguments for Pluto’s planethood. All that and more in WhatTheyThink's weekly miscellany.
In 2010, there were 536 book printing establishments. In the ensuing six years, the establishment count would drop -21%. So says our Commercial Printing Establishments tracker.
Consumer demand and technological innovations are driving growth in the apparel and home décor industries. This article explores some of the ongoing shifts that are occurring in the industry and considers how these shifts are affecting the digital textile market on a global basis.
Print software is a powerful tool to create efficiencies in your business. Your success with print software is dependent upon how well you can make the various technologies work and play together in your overall technology stack.
What would happen if you took the time to imagine what your shop might look like if you could start from scratch? If there were no financial or legacy constraints? What might you do differently from what you have now? What might you learn from walking through that exercise?
English has become a global language and the de facto language of business, and American culture and American companies have permeated throughout much of Europe. Our European correspondent Morten Reitoft of INKISH.TV looks at the transatlantic difference in language and culture.