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In 2016, there were 472,163 employees in establishments in NAICS 5418 (Advertising, Public Relations, and Related Services). Employment in this category has grown +15% from 2010 to 2016.
May 2019 saw a variety of important trade events on a global scale, including the National Postal Forum, the Fiserv Forum, Xeikon Café, and FESPA. This article provides a brief synopsis of the major trade events that occurred during the past month.
More than 200 in-plant “Frontrunners” raced to Louisville, Ky., this week for the In-Plant Printing & Mailing Association’s (IPMA) Annual Conference, four days of sessions, networking events, and technology exhibits.
Everyday, most of us choose the most important thing to work on. The employees in the carpeted area of your print business are making these decisions everyday. Do you know what they are prioritizing? Do you know how they are spending their time? You should measure time just like you measure revenues, profits, and costs.
This article looks at the data from Merkle’s “Digital Marketing Report” (Q1 2019). Specifically, it looks at growth (or lack thereof) in ad spending and impressions for the top social media channels.
Spunlace nonwovens have a compelling commercial future in expanding end-uses—including adult and infant wipes, home care, and industrial applications—according to the latest research from Smithers Pira.
In part 3 of Pat McGrew series on selling in today’s print environment, she talks about how to use print samples in the sales process.
FESPA Munich was an amazing show. If you didn’t attend this year, you should definitely consider attending next year in March in Madrid. There is something for everyone, regardless of which segment of the industry in which you play. Of particular note are the special features FESPA has organized to add to its educational value. Senior Editor Cary Sherburne reviews them here.
In our annual Print Business Outlook Survey, we found that the top opportunities for print businesses included some newer, proactive items, with some of the old chestnuts falling off the tree. As we saw with recent Business Challenges, could this reflect a “changing of the guard” of print business management?
Around the Web: Books...In a Library?! Hidden Secrets of the NYPL. The World’s First Poster Museum. Optical Illusion. A Digital Dress? What the ? A Puckish Idea. Three Little Words.
The clamor to keep print books in academic libraries. 10 reasons to get a New York Public Library card. NYC opens first poster museum. Fry your brain with this new optical illusion. $9500 for a dress that doesn’t actually exist. Meredith sells Sports Illustrated...but not the magazine. The mysterious origin of the dollar sign. Let us proclaim the mystery of tape. Hockey pucks for the blind. For sale: one Wienermobile. All that and more in WhatTheyThink’s weekly miscellany.
Memjet’s second-generation technology, DuraLink, achieved its first commercial placements from a few OEMs, and is now expanding into industrial applications. This article provides an overview of DuraLink technology, explores how it compares to VersaPass, and considers how Memjet’s offering may compare to more established industrial jetting technologies.
In part 2 of Pat McGrew's series on selling in today’s print environment, she talks about how print samples are at their most effective when there are compelling stories associated with them.
Printers have become accustomed to incentivizing customers to use environmentally friendly consumables by minimizing the cost difference from non-green versions. But a new research study shows that this approach may be counter-productive. Would charging more for a “green marketing package” actually increase your customers’ green purchasing intent? This study suggests that the answer is yes.
Being strategic about print software is nearly impossible when you are in a crisis. Too many print software decisions are made under duress. When you have the discipline to plan before the crisis, you are being strategic.
Keypoint Intelligence – Infotrends’ Ralf Schlozer reports from last week’s open house at Germany’s Edelmann Group, where the company was demonstrating its Landa S10 for folding carton production. Landa aims to step up its press installations through the rest of 2019.
Rebirth of Flexo: Part 2...Can This Type of Effort Translate to Other Analog Printing Technologies? ()
In Part 2 of “Rebirth of Flexo,” David Zwang looks at an example of a flexo solution and its components that provides a significant deterrent to the onslaught of production inkjet in packaging production.
in 2016, there were 37,875 establishments in NAICS 5418 (Advertising, Public Relations, and Related Services). Two-thirds of these establishments (65%) have under four employees, 79% have under 10 employees, and 88% have under 20 employees. The largest agencies (100 or more employees) only account for 2% of all establishments.
Around the Web: Recycling Garments. “Knitting is Coding.” Stubborn Signage. Fanatics and Fast Fashion. Graphic Design for President! QR Codes to Aid Memory. Big Monet.
Sex weasels of classical portraiture. Times Square billboard under fire. Fanatics becomes the Amazon of sports apparel. The West Wing Weekly podcast looks at campaign design and typography. Using QR codes to assist dementia patients. Is there money in art? The tragedy of AirPods. All that and more in WhatTheyThink’s weekly miscellany.
Timothy Baechle of Idealliance identifies five steps that will help establish a process control culture in your print business. Creating an environment based on equipment measurement and monitoring, combined with continued investment in employee education, will lead to more satisfied and productive employees, better and more consistently performing equipment, and, ultimately, more satisfied customers.
In a recent survey, Keypoint Intelligence – InfoTrends examined the behaviors of different types of print service providers (PSPs). We determined that the most successful PSPs possess unique qualities that separate them from their competitors. One such quality that enables this group to be successful is their use of data analytics to process and leverage the marketing information they obtain for self-promotion.
Jennifer Matt reviews Slingshot by Avanti, and feels that its integrated warehouse management, multiple approaches to scheduling, and approach to implementation are its core strengths.
Doing good has become good business practice. We not only see it in action, but the research bears it out, too. Fortunately, we are seeing printers taking up the mantle and investing in various areas of social responsibility, cementing customer relationships and (hopefully) creating positive peer pressure to do the same.
During new printing technology introductions there has usually been displacement and realignment of the existing print technology roles. During those transformational times, there are many old and new options. Packaging production is now going through one of these periods, raising the question: what type of print technology is best? In packaging production, this decision is getting harder, as a result of the rebirth of flexo printing.
Kevin Karstedt reports from last week’s Xeikon Café, two days of forward-thinking presentations, nearly 40 solutions partners, and some new “killer apps” that are pushing far more than envelopes in today’s digital printing environment.
In the world of interior design, finding the exact fabric needed for a commercial or residential interior design project can be difficult. But why not have the exact fabrics you need, designed and printed on demand in the exact quantity you need? That’s the concept behind Design Pool.
Last week, the Association for PRINT Technologies (APTech) announced that it has joined forces with Tarsus Group, the owner and organizer of the Labelexpo and Brand Print Global trade shows, to launch a new show called Brand Print Americas. We spoke with APTech president Thayer Long about what the new alliance means for the future of APTech—and for the industry.
The value of printing shipments for March were up from February. However, at $6.66 billion, March 2019 shipments came in below March 2018’s $6.74 billion. That’s not a huge disappointment, but we were hoping for a better month.
Around the Web: Revised Receipts. Lost Libraries. Elusive Elements. Killer Conferences. Otic Apps. Flora Fluorescence.
Adding visual information to register receipts. 75 years of ISA. A recently discovered 500-year-old library catalog of lost books. Our dwindling helium supply. Does conference room air negatively affect decision-making? Plant-based lighting. All that and more in WhatTheyThink’s weekly miscellany.
In the second installment in his series on pricing, Robert Lindgren looks at the “hit ratio”—the percentage of quotes that turn into actual orders. Differentiating customers based on their respective hit ratios, and adjusting pricing accordingly, can lead to a substantial increase in the bottom line.
FESPA 2019 attracted attendees on a global scale under the theme of an “Explosion of Possibilities.” In partnership with Keypoint Intelligence – InfoTrends, the event’s organizers collected feedback from the 2018 Print Census research to determine key areas of focus for the 2019 event.
The toolset for solving business workflow challenges has completely changed in the last decade. If the only tool(s) you’re deploying are email, spreadsheets, and/or PDFs, you are using yesterday’s tools to solve today’s challenges.
Is in-app use the future of QR Codes? As in, not a QR Code app, but someone else’s app? Maybe this explains research that shows that QR Code use is increasing.
We are seeing significant advancements in label and packaging production in both digital and analog production. However, one thing in common is rapid growth. Global Graphics released the Harlequin RIP v12 about a year ago with some of the new PDF 2.0 features. This new Harlequin RIP/Renderer v12.1 has added many additional features designed for print and further targeted at label and packaging production. David Zwang takes an in-depth look at this new release.
The printing industry is in the middle of a talent crisis. It’s getting harder and harder to find employees, let alone ones who work well on a team. In this article, Wayne Lynn looks at the three characteristics of good team players, and how print business leaders can help identify and improve these characteristics in their own employees.
As consumers look to ecommerce for more and more of their purchasing, the fashion industry has a growing issue with costly returns—largely because items don’t fit as expected. Dresslife works with fashion brands and retailers, enabling them to offer a better customer experience and has launched a mobile app. We spoke with Dresslife’s marketing manager, Yvonne Georgi, to learn more.
Overall printing employment dropped -0.7% from March to April 2019 and on a year-over-year basis is down -2.9%. Production employment dropped a tad from March to April, and is down -4.5% from April 2018. Non-production employment was up +0.6% from April 2018 to April 2019.
Around the Web: Textile Reshoring. $50 Typo. Ad Nauseam. Beyond RGB? Salvador Dalí Meets the Marx Brothers. The World’s Smallest Post Service. Parrot-Based Marketing. Also: Hatebeak!
OnPoint named Alabama Manufacturer of the Year. New dress shirts. The origin of the word “dude.” A dark vision of the future of advertising. Will we ever be able to see more colors? The long lost Marx Brothers movie written by Salvador Dalí. Selling whisky with parrots. All that and more in WhatTheyThink’s weekly miscellany.
Digital has become a viable method for printing a variety of fabric applications, and the technology is now extending its reach into the direct-to-garment (DTG) market. This article offers a brief discussion about the growth in DTG printing and discusses some key trends for the commercial and industrial printing sectors.
If today’s online storefronts and web-to-print workflows don’t look anything like they used to, there’s a reason. The software has advanced leaps and bounds from where it was even a few years ago. This interview with founder and CEO of Amazing Print Tech Slava Apel reflects how the technology is changing...and how it is changing those who use it.
Six months ago, we reported on Adobe’s Project Paras, a public beta of an addition to Photoshop CC that made it easier for textile and apparel designers to do their work. We checked in with Mike Scrutton, Director of Print Technology and Strategy for Adobe, to get an update.
All print business owners want more data about their businesses so they can make better decisions. It isn’t about reporting packages or business intelligence tools—it’s really about how your business generates data on a daily basis.
Cenveo spins out more assets, Knepper acquires, MSP converges, and more…
Last week, Fujifilm held a user event at its experience center outside Chicago to launch the J Press 750S, the company’s third-generation cut-sheet production inkjet press. The event included presentations from Fujifilm executives, a user panel, and a tour of the center featuring Fujifilm’s vast portfolio of inkjet technologies, both small- and wide-format.
In this age of digital print transformation, what is so exciting about the rebirth of a plate manufacturer? Well, first of all, it is a flexographic plate manufacturer, and second, it was formerly owned by Kodak. With this new life, how will Miraclon leverage their expertise to grow into a market leader?
WhatTheyThink Exclusive—Why EFI Acquired BDR Boya Kimya and What’s Up with EFI BOLT: An Interview with Adele Genoni, EFI Reggiani Vice President and General Manager ()
On Friday, EFI announced yet another acquisition, this time Turkish company BDR Boya Kimya, a leading manufacturer of reactive inkjet inks for industrial digital textile printing. We spoke with Adele Genoni, EFI Reggiani’s Vice President and General Manager, to get the inside scoop on this acquisition. While we had her on the line, we also asked for an update on EFI BOLT, the world’s fastest digital textile printer.
Around the Web: From Tablets to Tablets. Quantophrenia. Smart Towels. The Pinkest Pink. Email Snail Mail. Oak Gall Ink.
A new history of writing exhibition. Towels that tell you when to wash them. Why the Red Cross loves Dave Brubeck’s “Take Five.” Send a physical letter...by email. Making ink from oak galls. All that and more in WhatTheyThink’s weekly miscellany.
In Winter 2018/2019, we conducted our annual Print Business Outlook Survey and found that the top challenges for print businesses included some new cares and concerns with some of the old challenges falling by the wayside. Could this reflect a “changing of the guard” of print business management?
In WhatTheyThink/Printing News’ Annual Sign and Display Franchise Review, Cary Sherburne takes a look at the major franchises—Alliance Franchise Brands, FASTSIGNS, Signarama, and SpeedPro—as well as the non-franchise Sign Biz network. She analyzes how they fared in the past year, as well as where they see growth opportunities in the future. Franchise center growth across all the networks has been strong, and will likely remain so. What is driving it?
Held every four years since 2007, Print China alternates with China Print and offers a unique focus on Southern China’s printing industry for local and international visitors. This article provides a brief overview of the most recent iteration of the event, which was held in April at the Guangdong Modern International Exhibition Center.
Even as the technology and implementation of augmented reality races forward at blazing speed, many marketers are still stuck in the past. As a result, and as illustrated by my recent experience with the prize in a Cracker Jack box, it hurts the entire industry.