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Printers have historically undervalued their services due to a manufacturing mentality. They operate under the labor theory of value, which states that the value of a service is determined by the amount of labor used in its production. Because marketing and cross-media service providers are offering a different portfolio of services, there is an opportunity to change both the structure and approach to pricing and be rewarded for value-add.
The theme for Graph Expo 2011 is "Embrace Technology", and software will be a key component of the technology being exhibited at this year's event. Bryan Yeager shares his predictions for the top five software trends to watch for in Chicago next month.
In mid-July FontShop sent an announcement of the latest edition of their Font Book, announcing that it would be selling later the same day, that it was much larger, and 80 percent lighter! How? They put it on the iPad.
The new Espresso Book Machine (EBM) at McNally Jackson Books is an experiment in non-traditional publishing that just might represent the start of a new paradigm for bringing books to market, one independent bookseller and one print-on-demand title at a time.
Is it real? Is it current? No, we're not talking about philosophy or the timeliness of something, we're talking about financial data. Dr. Joe explains how to use national economic data when comparing your business performance to the economy. Use the right tool at the right time.
Toronto-based book printer Webcom has built a reputation for providing customers with innovative solutions to the challenges of printing books, catalogs and directories. The company has recently launched BookFWD, a paradigm shift for publishers, powered by a new HP T300 Inkjet Web Press.
In July, online printer Mimeo announced the acquisition of UK-based CLE. In this conversation, with CEO Adam Slutsky talks about the reasons for the acquisition, Mimeo's expectations, and hints about future plans.
A major item of news that came out in the week of July 25 was that Fuji Xerox were launching their first high-speed continuous feed inkjet press, the 2800 Inkjet Color Continuous Feed Printing System. Andy gives his thoughts on the similarities or possible coincidences developing in the high-speed inkjet industry.
Printers are faced with unprecedented change in the industry. Each company is examining their own strategy for meeting these challenges. Industry suppliers are facing the same issues. This article looks at how an industry supplier is changing to meet the challenge. These strategies can provide models for change in your company.
In early June, The Informa Print Group announced that Ipex would be moving to London's ExCeL international exhibition and conference centre for its 2014 exhibition. Scheduled for March 26th to April 2nd, 2014, Ipex returns to the city of its birth after 30 years in Birmingham. Learn more.
Rather than building skills internally, firms are aggressively buying expertise to strengthen their offerings and/or add services. Larger firms have begun to purchase smaller organizations that already have made the transition to cross-media. The acquiring firm buys the best practices, expertise, and a book of business, while the acquired firm has access to a larger resource pool. This article highlights some recent examples reflecting this trend.
One of the promises of high-speed continuous feed inkjet presses is that they will change the way we produce newspapers allowing personalization, targeted advertising and short run publications. So far this has not happened. What we have seen is the use of such presses for printing what are termed international newspapers at overseas locations.
When things are going well, everyone feels like they're the genius who's making it happen. When things get tough, you have to actually be one. Right now, it seems that Apple is a genius, showing how businesses can transcend the tough economic situations they face. A curious sign of change in employment in agencies and design firms as they now exceed commercial printing employment . Dr. Joe told everyone to consider 2010 as breathing room and to use it to urgently reconsider and restructure. In 2011, it is the time to act. He explains that we have to admit that print is a specialty and no longer mainstream as we position our businesses and beloved medium for some hostile media shifts now underway.
WhatTheyThink was saddened, and quite frankly, surprised, to learn about the closure of Dallas-based Padgett Printing, a respected family-owned printing business that had operated for more than 100 years.
Firms that are successfully delivering cross-media marketing services are investing time and resources in marketing and business development. Citing recent research from InfoTrends, this article outlines how savvy print service providers are responding to today's evolving print industry. It also provides examples of companies that are successfully positioning themselves for future growth with cross-media services.
Some M&A transactions in the printing industry fall apart before they reach the signing stage. Other deals, however, come undone after the ink is dry, and often for reasons that should have been obvious all along. New Direction Partners looks at how to stay out of the latter trap.
With the rise in prominence of digital printing, the concept of “hybrid workflow” emerged as a way for printers to effectively leverage digital within the confines of their existing offset print workflows. Have print businesses caught on to hybrid workflow? Bryan Yeager gives us an update.
The Rochester Institute of Technology and Cunard Lines have a unique work-study program. Students are trained in Rochester and then begin a multi-month stint running the ship's print shop. Andy Berghauser describes his experience with the program.
In mid-June, Xerox Corporation hosted a large group consisting of members of the analyst community in Rochester NY for a Document Technology Business Briefing covering both the production and office businesses. A highlight of the event was a talk by Chairman & CEO Ursula Burns followed by a Q&A opportunity.
48HourPrint began its life in 2001 as a magazine publisher, publishing a nightlife magazine for the City of Boston called 411. Noticing the uptick in activity in the world of online printing, the company migrated the business model to the online printing success story it is today.
Every month, the US Department of Commerce and Statistics Canada publish data about shipments of their commercial printing industries. US data are usually available 5 weeks after the close of a month, and Canada about 7 weeks after. The WhatTheyThink Economics & Research Center uses these data to develop forecasts of the industry on a current dollar and on an inflation-adjusted dollar basis. The inflation-adjustment shows a truer trend of industry direction. Canada data are also available adjusted for the exchange rate with the US dollar as well as on an inflation-adjusted basis.
Two weeks ago, Dr. Joe discussed the changes that are underway in media and the amazing gadgets that access them. He continues that discussion, revealing some astonishing data about technology adoption and the change in the economic relationship of advertising agency and commercial printing demographics. Urgency is the new mandate for the print business owner, according to Dr. Webb. That probably means you should read this column right now.
While the digital media publishing market is still relatively tiny compared to the traditional print media market, a mix of hardware, software, and services are positioning digital media for significant growth in the next few years. Bryan Yeager highlights some recent research on digital media trends and points out what we can expect to see on the horizon.
On June 24th, Printing Industries of America President & CEO Michael Makin sent an email touting his letter to President Obama that objected to the President's characterization of the printed version of the Federal Register (and by association, the entire printing industry), saying people might think "printed material is a dying and irrelevant relic." WhatTheyThink research reveals a different picture.
James DeSena's book The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits through the Roof Today provides strategies for producing high-volume solutions and creating lasting customer relationships. Zebra Print Solutions provides a real-world example of how to enact these policies. Citing an interview with Patrick DiLeonardo, President of Zebra Print Solutions, this article explores the procedures in DeSena's book and how Zebra Print has been able to apply them to its business practices.
Rapid changes in communication technology have forced printers and print suppliers to examine their overall strategy and positioning in the marketplace. By focusing on shared value, companies and communities can prosper together.
David Thomson’s book entitled Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth researched all the American companies that went public after 1980 and grew to produce revenues of over $1 billion. Success in today’s market involves targeting customers with the right benefits bundle, delivering these benefits effectively, and delivering services that offer emotional as well as functional benefits. Citing recent research from InfoTrends, this article explores how print service providers are redefining their own business blueprints.
A confluence of 150 innovative business thinkers and postal influencers gathered in Arlington, Virginia June 15 to consider and craft a bold vision for the American postal ecosystem looking ahead to 2020.
Last year, PSDA (Print Services & Distribution Association) announced it had entered into a management agreement with association management firm SmithBucklin, the same organization that manages Dscoop and the XMPie Users Group. WhatTheyThink checked in with PSDA Board President Bill Prettyman and Executive Vice President Matt Sanderson to see how things were proceeding.
Dr. Joe takes a hard look at the nature of media, the costs and definition of journalism, and what cloud computing means. It's one of those eclectic mixes of data and information that the good Doctor has been known to conjure up. The brew is so big that it has to be spread over two columns! Watch for the next edition on July 11th.
Sustainability is very much in vogue for print corporations. But what sustainability actually means and its role in the industry is evolving and changing, so the directors of the Rochester Institute of Technology’s Sustainable Print Systems Laboratory answered questions for WhatTheyThink’s Stacey Skotzko.
Making the transformation from a print service provider into a cross-media and marketing service provider requires business repositioning, innovation, and redefinition of the overall value proposition. Service providers are working to gain a solid understanding of the next phase in the cross-media value chain as well as the implications for their businesses. Citing recent research, this article discusses how savvy service providers are reinventing themselves as they strive to meet marketers’ needs.
M&A transactions sometimes fall through. Poor judgment, misinformation, adverse business developments, and personal antagonisms can drive principals apart despite the mutual advantages of deals that should bring them together. This two-part article examines how and why they fail.
"Integration" is as common of a word in technology as "synergy" is in business. Integration may not mean much to you, but it should because it unlocks opportunities for workflow automation and optimization. Bryan Yeager tells us all about it.
With all that has changed in commercial communications in the last 25 years…with email and the web…mobile technology…and social media…could direct response rules developed over 25 years ago still be relevant and useful today? In actuality, all the new media and messaging developments have INCREASED our opportunities to create, deliver and analyze measureable communications. Here is a fresh take on old rules of thumb that can dramatically improve response and engagement in prospect and customer communications.
Joe Demharter retired from The Pitman Company about three years ago, where he was President for eight years. After two years of taking it easy, he decided to get back in the game. During this interview, he explains why, and offers advice to printers for a successful future.
The first quarter of 2011 continued a welcome continuation of profitability for the industry. The industry shakeout of unprofitable businesses, and the better management of healthier businesses continues to create an improved bottom line, but there are still great challenges ahead. The restructuring of the industry will be a continuing process in 2011 and beyond.
Andy Tribute attended the recent Océ Production Printing Summit and he comments on new Océ inkjet presses, the offering of pigment inks for certain markets, and the strategic alliance between Océ and manroland.
We wish April showers were dollars flowing into print businesses, but that did not seem to happen. Who would have thought that we would miss 2004-2008, looking at that period as a time of stability? One of our recovery indicators, the NASDAQ, seems to have relapsed and may be heading for rehab. Perhaps the wild and fun ride it had on Ben Bernanke's QE2 has now come to an end. It may not get another cruise until he pilots a brand new ship, QE3, but rumors of that cruise liner's voyage are just that-rumors. QE2's huge midnight buffet was nice, but the economic heartburn may take a while to pass.
All communication will some day be reduced to tweets -- small bursts of information 140 characters in length. They are the bumper stickers of the 21st century. Here are some of mine.
With today's generation of high-tech consumers, the use of a multi-media strategy is essential to better communication. In an environment where consumers are "always on," marketing executives must fashion advertising and marketing that is anchored firmly in relevance, interactivity, and measurability. This article provides a look into some of the firms that are stepping up to the challenge of becoming true cross-media partners.
April 2011 commercial printing shipments were $7.08 billion, down -$109 million (-1.5%) compared to 2010. Adjusting for inflation, shipments were down -$366 million (-4.5%).
What does the Groupon IPO have to do with print? Or maybe we should say, what does print have to do with the Groupon IPO? In a word: Eric Lefkofsky. That would be the Eric Lefkofsky who founded Innerworkings.
Every established business works with previous decisions, no matter their subject (technology, business strategies, or personnel), they all share a common challenge to change. You are faced with moving from a certain state (your legacy decision) to an uncertain state (the better results you seek).
Mobile technology is not only changing the ways companies market. It is fundamentally changing the way people conduct business, and the printing industry is no exception. Bryan Yeager highlights some recent mobile developments related to production workflow.
As printers continue to evolve their businesses to meet the new market realities, one of the challenges they face is how to optimize their operations and market their new products and services. This is an area where suppliers to the industry can provide significant help. This interview with Kodak's Deb Stranaghan outlines the new Kodak MarketMover program, designed to help printers transform their businesses.
Although they first gained popularity overseas, QR codes are now becoming popular in the United States. This is particularly the case for marketing applications. As is the case in the business-to-consumer (B2C) market, QR codes can be used to bridge the gap between print and mobile in the business world. This article discusses how B2B marketers are leveraging QR codes to expand their reach and improve their return on investment.
Historically a major player in the printing world, Böwe Bell and Howell is seeking to move beyond it's recent Chapter 11 filing and redefine itself. WhatTheyThink outlines the company's current situation and what lies ahead.
I recently attended and spoke at the Xerox Forum, an event run in Berlin by Xerox Europe. I was speaking on a panel and was asked what I would recommend for printers to invest in within the next year. My answer was that I would recommend developing their Internet expertise in the area of web to print to make it easier for customers to work with them.
Last Friday I received an advertisement in the mail from a dealership that has multiple locations within the Southeast. They were having an open house at all five of their facilities which included a hamburger or hotdog lunch and door prizes. I read the oversized tri-fold mailer as I walked from the mailbox into the house and then onto the back deck and sat down.