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In the ninth article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of what tools you need for your new workflows. It will cover the options you have for Design and Workflow tools to help you determine what will work most effectively for you.
How do you wring more out of the sponge? How do you provide your clients with greater benefit? How do you match your services to your clients needs? Mike Philie of the NAPL has some advice on how to “hear” what your customer is really asking for.
To send timely messages, marketers must have a clear understanding of the customer’s situation so they can generate the best event-based marketing activity. This is where something called trigger-based marketing comes into play. Trigger-based marketing works on the premise that you communicate with your customers at the precise time when they have a high propensity to purchase. This article provides information on two companies (RT Associates and Associates International) that are stepping up to the challenge of trigger-based marketing.
September U.S. Commercial Printing Shipments Up +3.4%; Six Consecutive Months of Growth Versus 2009 ()
September 2010 commercial printing shipments were $7.58 billion, up $248 million (+3.4%) compared to 2009. Adjusting for inflation, shipments were up +2.2%. “This continues the consecutive gain in current dollar shipments for six months, a welcome change for commercial printers,” explained Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center.
In a world where text messages outnumber mobile phone calls...and social network usage eclipses email…and customer service has turned into self service… the nature of conversation is being revolutionized. Specifically, this means “the commercial conversation”.
How do you know that business you just bought is going to keep earning what you’ve been promised? What questions should you be asking, what contingency plans should you be building, and what hang-ups should you be looking out for? The partners at New Direction Partners have some answers for us.
Memjet may be a new name to many of our readers. The company was founded in 2002 and designs and manufactures low-cost high quality inkjet printheads, print controllers and inks designed for use in printers for packaging and mailing applications. Although OEMs have only had product components for 60 days, Memjet has been busy—five shows in the last six months in North America and Europe. Read more about this potentially disruptive technology.
Dr. Joe looks at the advance report for GDP in 2010's third quarter and explains what it means, what it doesn't, and why it might be worth ignoring.
Bill McGlynn was well-known to many of our readers during his 25 years with HP, where he helped accelerate the company’s printing business from $150 million to $24 billion in annual sales, including his role in the Indigo acquisition which led HP’s entry into the commercial printing space. Now McGlynn is building Memjet’s Home & Office Business as its President. Read more…
Planning for paper is one of the most important factors when running a print shop. Getting a read on the current state of the printing industry though, can feel like firing at a moving target. John Braceland tries to simplify your paper planning process and point your team in the right direction.
While marketers are doing a better job at getting the right message to the right person, it is becoming increasingly important to send that message at the right time. Sending timely messages requires marketers to have a clear understanding of the customer’s situation so they can generate the best event-based marketing activity. This article discusses the concept of trigger-based marketing and also provides some examples of common triggers.
EFI released positive quarterly earnings last week with 28% revenue growth. CEO Guy Gecht indicated that EFI’s transformation is complete. EFI has gone from a single family of products (Fiery) to a broad portfolio of products, including VUTEk, Rastek, and Jetrion inkjet printers as well as APPS. They’ve aimed their efforts at key growth areas of the print industry: short run digital printing for documents, signage, packaging and software that automates business processes, with multiple channel strategies. WhatTheyThink spoke with Gecht following the earnings call to learn more.
Digital book printing is one of the hottest areas in the print industry today. Andy Tribute went to visit King Printing – a medium sized printer of modest origins - that may have been the first to provide digitally printed books. He discovered a ridiculously innovative family–run shop that has kept itself on the edge of new print technologies.
In the eighth article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of what you need to build a good infrastructure for your new workflows. It will cover Content Management as well as other options you have to determine what will work most effectively for you.
Dr. Joe has quite the capacity to cause an argument about most anything economic, especially capacity utilization. Perhaps the state of employment in our industry is showing an unexpected shift from the big printing enclaves to new areas of growth. This unusual finding deserves some further scrutiny. Magazines get a boost from the auto industry, which was a clunker until recently. The sideways movement of the economy is obvious again, but Dr. Joe was flying high on WiFi and gives it the thumbs up.
For the majority of us lay people print buying seems like a trick for the anointed few who can piece together a much larger puzzle of production parts. Frank Romano looks at the new world of the print buyer, how it has changed, how they do their jobs, and where congregate to share their secrets.
A visionary leader anticipates challenges and growth opportunities before they happen, positioning people to produce extraordinary business results. Real visions can lift organizations into the higher realm of new possibilities. In some ways, true visionaries spread the seeds of their visions so that those possibilities might take root in their organizations. A few weeks ago, I had the opportunity to interview DME Founder Mike Panaggio. This article outlines Mike’s predictions about the future of the communications industry.
The print industry lost a legend last month. Charlie Ying, and his company Atex, revolutionized prepress and changed the industry forever. Andy Tribute offers these memories of one of the great innovators of our industry.
As Graph Expo made abundantly clear, there’s no longer any segment of the industry that can’t be addressed by digital solutions that will work as least as well as conventional lithography, at least in shorter runs. The industry’s embrace of digital production is now complete, and all that’s left to debate is how long it will take the pockets of resistance to get on board or go away.
Dr. Joe updates his look at the recent trends in printing industry employment and the last five months of increased sales are playing out.
Peter Drucker, the father of business consulting, stated that the business enterprise has only two basic functions—marketing and innovation. This article discusses how print service providers can leverage Drucker’s advice to improve their businesses. It also provides real-world examples from DME, Sandy Alexander, and the University of Iowa.
The commoditization of our product is a risk we face every day. This essay by Joseph Truncale of the NAPL highlights the difference between just selling print and making the shift to being a strategic partner who can deliver unique value to his customers.
There have been mixed reviews about Graph Expo. A slow start on Sunday. Not much offset. Andy Tribute, as always, was right in the thick of things. In this article he wraps up his thoughts on the event, and looks forward to Graph Expo 2011.
Looking for a good read? Check out this review of I Live in the Future and Here’s How It Works: Why Your World, Work and Brain are Being Creatively Disrupted, by Nick Bilton. Bilton calls it “a unique reading experience,” and it is. Each chapter begins with a QR Code! (And this from a “Gray Lady” reporter.) It even includes some history about how print was one of the original disruptive technologies. Read on!
In the seventh article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of what new skills are required and obstacles likely to be encountered for printers to bring cross-media services into their businesses. It focuses on how to grow the talent, or where to find the talent, that is required to be successful.
Dr. Joe explains what the numbers 30, 60, and 100 have to do with 2020 and our industry. Somehow, it all adds up. The unemployment report shows an “L” shaped recession, even though we are now in an extended recovery. See what 30, 60, and 100 have in store for us.
August 2010 commercial printing shipments were $7.3 billion, up $235 million (+3.3%) compared to 2009. Adjusting for inflation, shipments were up +2.2.
The last couple of years have been difficult for both printers and suppliers to our industry. While there are positive signs that indicate a path to recovery, and many companies are investing to better position themselves for a brighter future, many suppliers to the industry believe that we have too many trade shows and too many of them are too siloed for today’s diverse environment. Hear what they—and GASC—have to say.
Over the past several years, trade show attendance has declined due to economic downturns. Organizations are trying to do more with fewer people, which makes it all the more difficult to get away from the office to attend an event. Much of the product information that we used to get from trade shows is now available at your fingertips via the Internet. Barb Pellow took the opportunity to ask a number of people why they were at Graph Expo 2010 and to determine their specific areas of interest. The message was that attendees came to learn, listen, and network.
We’ll be happy to stand corrected if our count is wrong, but, after prowling the show floor of Graph Expo 2010 in search of lithographic printing equipment, we came up with only four fully assembled offset presses. Where did the heavy iron go? That’s not all that makes this year’s event seem a bit eerie when contrasted with the Graph Expo and Print shows of years past.
Bo Jackson (yes, THAT Bo Jackson) was a keynote speaker. Offset presses seemed completely absent. Throngs of passionate spectators showed up at a time when some experts say the industry is perched for the second half of the double dip. Richard Romano reports on a Graph Expo that, so far, is full of pleasant surprises.
These days software companies are building products that they know will get used in larger “mashup” solutions. The trend in software has moved towards simpler, interchangeable apps with fewer features but better functionality. The recent Mimeo-FSI partnership highlights a great example of an existing company getting dragged into the present to make the adjustments necessary to be competitive.
Dr. Joe explains the latest Institute for Supply Management manufacturing report in terms of its key components of new orders, prices paid, employment, and imports. The manufacturing side of the economy is still growing, but it looks like it's slowing down, and inflation is starting to creep into the system.
In this interview with Senior Editor Cary Sherburne, Ricoh Europe Executive Vice President Peter Williams talks about the company’s IPEX experience, European distribution strategies, and the progress being made with integration of IKON and InfoPrint Solutions into the customer experience. Read the full interview.
The most successful print supplier into the book printing market has been HP with their T300 press. Andy Tribute looks at the success of HP in this market. He also visits the first installation of the new HP T200 "entry-level" continuous feed color press at O'Neil Data Systems where it will operate alongside the O'Neil's T300 press.
Chris Lyons, Kodak’s Global Market Segment Director, talks about his role at Kodak, what to expect from Kodak at Graph Expo, and his goals and challenges in this new role. Read the full article.
Graph Expo 2010 (October 3-6 at McCormick Place South in Chicago, IL) represents an opportunity for print service providers to re-evaluate and re-assess their businesses. While this year’s event will certainly feature exciting equipment upgrades, enhancements, and new digital and traditional devices, savvy service providers will focus on solutions. This article provides an overview of just a few of the announcements that are designed to help service providers reduce their costs or grow their businesses.
You'll find the phrase "business model" mentioned in magazine articles, obsessed over by venture capitalists and overheard in thousands of conference rooms daily. Yet, it is a concept that is often ill-defined, misunderstood, or completely ignored. Research shows that a good business model is the best predictor of a company's success. This resource and link-filled article is your guide to definitions, tools, examples and out-of-the-box, business model ideas.
What is your printing company worth? Emotionally speaking, everything. But, owners contemplating the sale of their companies have to answer this tough question in an objective and a financially realistic way. Here are three common approaches to business valuation.
Consultants in the print industry keep talking about the need for print companies to reinvent themselves. Andy Tribute takes a look at how Xerox has come back from the brink of bankruptcy to reposition themselves, and remain a power in the industry.
The educational aspects of the show floor at Graph Expo are an under-utilized opportunity that companies can use to better educate their staff. The Business Cycle Dating Committee of the National Bureau of Economic Research certainly has taken its time in informing us when the recession ended and might soon be telling us the recovery is over. Dr. Joe explains it all, and even offers a review of Warren Werbitt's latest opus.
In the sixth article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of file formats and standards, two crucial components in cross-media production workflows. It will focus on what the important ones are, and how to keep up with them.
HP is convinced that locked inside smart phones, tablets, and other web-connected devices are billions of pages yearning to be printed. On September 20, HP’s Imaging and Printing Group (IPG) showcased its latest solutions for liberating personal and business printing at an “innovation summit” in New York City.
The number one challenge that today’s marketers face is reaching consumers. Seismic shifts have dramatically altered the landscape, and marketing executives are entrenched in an industry that is markedly different from what it was just a few years ago. Shifts have occurred in how, where, and even if customers are receiving specific messages. This article considers how communication has evolved and discusses the cross-media marketing opportunity.
Colombia's printing industry association, Andigraf, held its annual meeting in Santa Marta, Colombia, in early September. WhatTheyThink's Senior Editor Cary Sherburne participated in the event as an attendee and speaker, joined via video by WhatTheyThink's Dr. Joe Webb, Director of the Economics and Research Center. Sherburne shares her thoughts about the Colombian experience.
Presstek's Jeff Jacobson Discusses IPEX, Graph Expo, the Presstek 75DI and the State of the Industry ()
In a recent WhatTheyThink webinar, both listeners and industry experts commented on the potential offered by the new Presstek 75DI digital offset press, which was debuted at IPEX and will be on display at Graph Expo 2010. WhatTheyThink checked in with Presstek Chairman, CEO & President, Jeff Jacobson, to get his take on what the 75DI means to Presstek and its customers, as well as his opinion on the state of the industry, and more.
Working from “The Cloud” is changing the way we use software applications. HP and Google are leading the charge, and it promises major changes in the print and publishing industry. Andy Tribute examines the trend and discusses how the industry can get ahead of it.
The process of managing a printing sales staff has become much more complicated than comparing compensation with business brought in. Matching the right rep with the client has become more important than ever. Mike Philie of the NAPL offers some insights on giving your team the best chance to succeed.
As we head into GraphExpo, what does our latest survey show that commercial sheetfed and commercial color digital printers are looking for? Dr. Joe explains it all
As Quad/Graphics has begun to integrate its recent mammoth acquisition of Worldcolor, WhatTheyThink checked in with Joel Quadracci, the company's Chairman, President & CEO to get the latest update and his view of the state of the industry.