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In Part One of this Two-Part series, learn how to “up your game” in sales by changing the customer conversation. Are you “talking the talk” and “walking the walk” in a way that reflects the way marketers approach their day? In Part Two, we will look at the people, process and technology required to successfully and profitably change customer relationship dynamics.
Ipex 2014, which moved from Birmingham to London, was anticipated to be the key event for availability of the raft of new digital presses announced at drupa 2012. Unfortunately Ipex was hit with two major difficulties. First the printing industry did not appear to be recovering from the recession, and second almost none of the new products announced at drupa were going to be ready for release by March 2014.
Last week, the mainstream media were abuzz with the results of a new study—conducted by a 14-year-old-high school student—that found that the U.S. Government could save $400 million by switching typefaces from Times New Roman to Garamond. While the results of this study have not gone without legitimate criticism, that hasn’t stopped others from proposing initiatives that would save the government even more money through changes in typography.
On March 26th I attended an open house at Mark Andy’s global headquarters in Chesterfield, Missouri. The main reason I was invited was to be part of the formal introduction and “coming out” of the company’s Digital Series press.
The ISA International Sign Expo 2014 is coming to Orlando’s Orange County Convention Center this April 23–26, with educational and networking sessions starting on the 23rd and the trade show itself starting on the 24th. (Each year, the Sign Expo alternates between Las Vegas and Orlando.) Some new features of the show debuted in Vegas last year, and will thus be new to an Orlando—and thus a largely Southeast U.S.— crowd.
The Forrester Report entitled Predictions 2014: Mobile Trends for Marketers offers advice that also applies to print service providers as they evolve their businesses and leverage cross-media communications. This article offers recommendations for reaching today’s on-the-go consumers.
In Part One of The Value Proposition for Digital Package Printing, we discussed the operations (material and operations planning) and marketing benefits relating to digital printing. Recognizing the reality of this operations and marketing dual purpose for digital, we break the compelling reasons for digital printing in packaging into two tracks.
Companies are continually exploring situations that transform their businesses. Leadership must embark on a personal transformation that results in new behaviors and builds a strong aligned team that requires serious-minded personnel decisions.
SGP is helping to define what it is for a printing company to be sustainable. Sponsoring organizations play a large part in guiding and supporting SGP. The following article looks at the reasons why some of the sponsors participate.
“Big Data” is a buzz-phrase that is tempting marketers with the promise of increasing customer engagement. While big data is part of the solution, the real power lies in using the right data. This article discusses the data challenge that today’s marketers face and explores how service providers can help them embrace data to deliver a relevant message.
Most decisions made by brand owners related to digital printing have a basis in their understanding of the value proposition that digital brings to their organizations. In our report; Is Digital Printing Part of Your Brand or Operational Strategy? we describe how this value proposition is directly tied to unmet needs.
Brand owners rely on packaging to not only carry their products to market, but to represent the quality and desirability of those products on store shelves. The package is typically the first interaction a consumer has with a product or brand, and from then on serves as a visual reminder of the experience.
Since the second quarter of 2007, the first quarter for which we can create four-quarter inflation-adjusted moving totals, ad agency revenues are up more than 13%. Publishing industries have note fared well at all.
Sean Smyth of Digital Demand World looks at the importance and capabilities of colour control in print as brands invest more heavily in design.
Dscoop9 took place during March 6 – 8 in Orlando, Florida. This article describes how this year’s event emphasized Education, Collaboration, and Community to help promote business growth.
Dan shares some of the most pertinent pain points discussed at SGIA's annual Congress of Committees, as they provide a unique view into today’s wide-format industry.
Before you can hope to change your company’s fortunes, you must first change yourself. This article highlights advice from Suzanne Evans’ book entitled The Way You Do Anything is the Way You Do Everything and discusses how print service providers can use these insights to make better investment decisions.
For marketers and manufacturers of consumer products, true value lies not only in the products themselves but also in the recognition and reputation of the brand. Unfortunately, brand owners are facing more risks as counterfeiting and diversion activities increase around the globe.
It was a sunny morning Southern California. An ocean breeze was blowing in from nearby Redondo Beach, and as the freight train next door—the bane of our existence—clattered endlessly and rattled the building, we gathered in the first floor conference room of the Torrance offices of Micro Publishing News magazine to evaluate the hundred or so submissions to what, back in 1999, was our Seventh Annual Digital Art contest.
Senior Editor Cary Sherburne interviews Celebrity Cruises about its first-ever set of digital vacation planning apps and what they mean for brochures and other printed materials. Most of what we have written about Adobe DPS and other publishing app makers has been focused on digital magazine issues. This story takes digital publishing deeper into print territory. Is it good news or bad for print?
In recent weeks, readers have asked for industry demographics and some prognostication about them. The data tables are below. But first, some information about the data and where they come from. Get a strong coffee.
Most decisions made by brand owners related to digital printing have a basis in their understanding of the value proposition that digital brings to their organizations.
Industry veteran Ramesh Ratan joined Bell and Howell as its CEO in January of 2014. He previously held executive positions with the DMA and Pitney Bowes, among others. Senior Editor Cary Sherburne speaks with him about Bell and Howell’s current state and it strategies for the future.
DG3 Blasts Off into High-Volume Personalization with the Debut of Its HP T230 Color Inkjet Web Press ()
The installation lets customers add high-volume digital web printing to the array of services they buy from DG3, one of the top providers print and visual communication products in the Northeast.
Any company can say they are environmentally responsible. But what does it really mean? Print buyers who have a mandate from their management to use environmentally responsible suppliers have a tough task sorting through the claims. The Sustainable Green Printing Partnership (SGP) is an independent, non-profit organization providing a certification label for sustainability in the graphic communications industry.
As leaders that play formal and informal roles, you must continually develop your face-to-face communication skills. Whether you are motivating and influencing your team members or persuading and engaging clients, you must strengthen your interpersonal communication skills by assessing your competencies and developing a thoughtful action plan.
The days of one-way messaging through TV or print ads to appeal to consumers’ purchasing decisions have given way to “engagement marketing”. Two-dimensional (two-way) communication where consumers participate, share, and interact with a brand creates crucial interaction resulting in business and personal success. The bi-directional nature of social media enables a two-way marketing channel.
Recent technological innovations have led to an expansion of capabilities in digital printing services. This article discusses the ways in which digital printing output can be moved beyond four colors so that print service providers can increase the value of their offerings.
David speaks with a print service provider with a variety of disparate equipment that implemented a business and production workflow system to handle it all, and his only complaint is that he wishes he had done it sooner.
Many printers have started promoting themselves as “marketing service providers” (MSPs), almost to the point that the terms “printer” and MSP are synonymous.
Canon Solutions America recently hosted 28 members of the media and analyst community in Southern Florida to share results of the integration of parts of Canon USA with Océ post-acquisition into a new organization: Canon Solutions America. It has been one year since the acquisition was finalized and the new organization was formed. WhatTheyThink contributors Richard Romano and Cary Sherburne were among the attendees at this event and both share their perspectives in this article.
Some printers draw their power from peer groups: small, private circles of owners who use candor and confidentiality to solve common problems and share models for business success.
When effective, loyalty programs can bring significant business opportunities to marketers and service providers alike. This article discusses the new media technologies that enable a connection with customers, while also exploring how loyalty programs can be used to engage existing customers.
Sean Smyth of Digital Demand World, the publication for the digital print industry, looks at the progress of 3D printing and the momentum being built that promises an emerging technology that commercial printers can profit from.
Since its launch in March of 2011, Adobe’s Digital Publishing Suite has captured a significant market share of digital magazine issues (Adobe claims 80% of top 100 magazines on iTunes) and we have followed its progress both in terms of added features and results for publishers. This article by Senior Editor Cary Sherburne takes a look at another option for digital magazine publishing. Mag+ launched in 2010. Mag+ premiered on the first iPads in April 2010 with PopularScience and has recently attracted former MPA Senior Vice President, Digital Strategy & Initiatives Ethan Grey as its Director of Product Strategy.
In today’s market, you must align your sales organization with your overall business strategy while also accommodating the changing demands of your customer base. This article discusses how taking a specialist approach can help you meet these objectives.
NPOA: Newest Star in the Association Constellation Aims to Be the Brightest for Quick and Small Firms
For an organization that’s said to have come into existence almost by accident, the National Print Owners Association (NPOA) has traveled a remarkably long way in a surprisingly short time.
About 1,500 people descended on the Wynn Las Vegas for Connect 2014 at the end of January. WhatTheyThink captured lots of video interviews (watch for them!) and had an opportunity to participate in the event as well. Here are a few Connect 2014 thoughts, including an interview with Benny Landa, who joined EFI CEO Guy Gecht in making an exciting announcement re: Landa Digital Printing.
In Part Three of our Dscoop series, WhatTheyThink Senior Editor Cary Sherburne speaks with John Tenwinkel, Director of Dscoop University, for a sneak peek into its debut at the upcoming Dscoop9 conference and what it will mean for Dscoop members worldwide.
E Pluribus Unum: “Butterflies & Buffalo” Project Uses Wide-Format Graphics to Document and Celebrate American Cultures ()
In this age of poor-quality cameraphone images and unflattering “selfies,” it’s easy to forget how powerful high-quality, professional photography can be.
IDEAlliance and TAGA are closest things that the industry has to “brain trusts”: trade associations that have taken upon themselves the daunting task of curating the industry’s practical intellectual capital.
Advertising Agency Employment Surpasses Commercial Printing, Reflecting the Shift from Traditional Media
The major news in the data update is that employment in advertising agencies surpassed that of the printing industry in July 2013. For 2013, printing employment was down by -12,600 (-2.8%). The biggest change was in employees outside of production who were -8,400 of that decline (-5.7%). Graphic design employment was down slightly for the year, but these data do not include freelancers, which are an essential part of that business. Inside the advertising agency employment data are public relations employees, the main area of employment growth in this sector.
Companies that were disappointed with their 2013 results may be hoping that the year ahead will bring better things, but creating a winning sales process involves more than just hope. This article discusses 8 steps that businesses can take to improve their sales processes in 2014.
Chris Petro is an innovator and thought leader in the digital printing industry and has given selflessly of his time to Dscoop over the past several years, currently serving as the Chairman of the Global Board of Directors as well as running his own multinational business, GlobalSoft Digital Solutions. WhatTheyThink Senior Editor Cary Sherburne recently spoke with Petro to learn more about what is happening with Dscoop on a global basis, and new developments he expects for the future.
The Department of Commerce released December 2013 and revised November data. December shipments were $6.271B (-3.7% vs. Dec. 2012). On a current dollar basis, the total for the year was $77.6B, -3.8%. After adjusting for inflation using the Consumer Price Index, shipments were down -5.1%. The chart below shows current dollar and inflation-adjusted shipments starting with 2007
The digital age is changing our world. Forces driving the change are: people, information and technology.
If all politics is local, the same is true of the work done by the printing industry’s regional trade associations. The executive directors of three PIA regional affiliates discuss how they bring grass-roots insight to the universal challenges of trade association management.
Marketing industry pundits have been analyzing today’s trends and are making recommendations about how to do things differently in the New Year. This article summarizes the insight that is being delivered to your customers and prospects from a variety of sources.
Our own Dr. Joe Webb has just published the results of his latest survey of commercial printers and their planned investments for 2014—Strategies for Management’s 2014 U.S. Commercial Printers Capital Investment Survey and Forecast.