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Your print sales people need a different perspective when selling web-to-print solutions. They need to understand short vs long term benefits as well as how the customer’s convenience is driving loyalty.
Kodak Prinergy celebrates its 20th anniversary this year, and European customers marked the occasion with a gala held in Berlin, Germany, last October. WhatTheyThink’s Pat McGrew attended the event.
Last Fall, Avery Dennison held its Wrap Like a King (WLAK) competition, which honored some of the best and most creative vehicle graphics projects. We spoke with one of the judges and some of the regional winners to get some insight into the vehicle graphics design process.
David Zwang details the recent merger/acquisition dance going on between Xerox and HP, and the forces that are impelling both companies to transform—one way or another.
OnPoint Manufacturing to Add Digital Textile Printing for a Complete On-Demand Microfactory Implementation ()
OnPoint Manufacturing has been looking for a digital textile printing solution that could keep up with the rest of its manufacturing process for some time. The company has determined that the new Kornit Presto digital textile printer fits the bill. Senior Editor Cary Sherburne spoke with Chairman Kirby Best to learn why.
In 2016, there were 1,971 establishments in NAICS 32221 (Paperboard Container Manufacturing). One-half of these establishments have 50 or more employees, and three-fourths have 20 or more employees.
Around the Web: Looming Automation. Tough Lung Love. Fantasy Fabric. Sea Silk. Tangled Tapes. Cochlear Craziness. Olivetti Oddity. Missing Millennials. Canine Conversation.
An automated digital weaving loom. Hemp cigarettes are apparently a thing. A hat made of silk from mollusks goes up for auction. The Zagat Guide is back in print. Cassette tapes are coming back into fashion, for some reason. Send your ear data to Sony, for some reason. The bizarre tale behind the first desktop computer. Is online advertising the new dot-com bubble? There’s no such thing as a Millennial—or even a Boomer. Salvador Dalí’s Tarot deck. All that and more in WhatTheyThink’s weekly miscellany.
This month, AB InBev will launch a campaign for its Beck’s brand in the UK using glass bottles that were printed via “direct object printing” inkjet technology. ABI has partnered with Dekron to develop its first UV printing line for high-speed inkjet digital printing of glass bottles. Ths article provides a brief overview of the campaign.
What separates small businesses that grow and thrive and those that don’t? A large part of it is whether the business owner has an entrepreneurial spirit. In this article, Wayne Lynn looks at the behavioral traits that make an entrepreneur, and the difference between being a CEO or a business owner and an entrepreneur.
What happens when you show people they can save time by holding their phones up to a black-and-white graphic and connecting directly to a website? I’m having the opportunity to watch it happen in real time.
The merger of software technology stacks and strategy is a key component to any two businesses coming together. It takes time, effort, and patience as technology is uniquely embedded in a business. Be strategic about what you address and when you address it. Not everything should change right away.
The most important thing to realize is that as technologies and markets change, the speed at which a company addresses business transformation can position them as a leader or laggard going forward. Examples of this can be seen in these two formerly leading companies, both with roots in Rochester N.Y., grappling with their own transformations while their customers are hav ing to do the same.
In Part 2 of Pat McGrew’s two-part series on sales and marketing for print businesses, she looks at how to evaluate marketing activities so they more closely align with sales efforts.
Neenah Packaging recently introduced a new line of hemp fiber folding board to address unique packaging needs in the exploding CBD market. Senior Editor Cary Sherburne spoke to Neenah’s Brand Manager, Michelle Turner, to learn more.
Heading into Fall 2019, the value of printing shipments for September 2019 was $7.14 billion—up from August’s $7.10 billion. It’s not a huge rise, but given that for the last few years September shipments declined from August’s, we’ll take it.
Around the Web: Talking Twistronics. Smartphone Subscriptions. Magenta Monopoly. Sadistic Stacks. Elusive Ebooks. Sumerian Stew. Banishing Blind Spots. No Mo’ Mona. Dean of the Dead.
Researchers turn graphene into a superconductor. Are subscriptions next for the iPhone? Deutsche Telekom claims to own the color magenta. An old sewing machine repair shop accidentally became a New York museum. Queens’ new library is all but inaccessible if you’re not an elite athlete. Culinary archaeologists recreate ancient recipes. A 14-year-old inventor solves the problem of cars’ blind spots. “Take down the Mona Lisa!” James Dean to star in a new movie, for some reason. All that and more in WhatTheyThink’s weekly miscellany.
ProMach, Fort Dearborn, Inovar, and PPC Packaging light up M&A activity, Transcontinental acquires, H.I.G. Capital goes outdoor in a big way, and more…
As ink and machine prices tumble, with print speeds and quality increasing at an astonishing rate, there’s a huge opportunity for the digital print community to take advantage of new business opportunities, according to textiles guru and WhatTheyThink contributor Debbie McKeegan. Read the stats!
The ways in which we communicate have changed with each new discovery or innovation, and the need to share information has only increased throughout history. Citing recent research from Keypoint Intelligence – InfoTrends and news from PRINT 19, this article explores the ongoing shifts in customer communications.
A 3D print shop displaying at a local art fair? Why not? Isn’t that where many of its customers are?
Software feels malleable. New features come out. Trade shows are packed full of vendors showing the bright new thing that might lure you into the sales process. Complex software (Print MIS) does not change fast (because it shouldn’t), and the sooner you realize that changing your business is a better strategy, the faster you’ll get to the ROI and business differentiation that a Print MIS can deliver.
What is 5G and what is its impact on sign and display graphics likely to be? Richard Romano spoke with Dexter Johnson, author of a recent ISA white paper called “5G in Signage Technology” about the technology and the advantages of 5G and its potential applications in sign and display.
In Part 1 of Pat McGrew’s two-part series on sales and marketing for print businesses, she looks at the difference between sales professionals and marketing professionals and where the two processes overlap.
Last week, Senior Editor Cary Sherburne had the pleasure of attending the Executive Conference sponsored by the Sewn Products Equipment and Suppliers of the Americas (SPESA) in New Orleans. This was the first major event planned by the new staff, led by Michael McDonald, President, and by all accounts, it was a huge success.
In 2010, there were 825 establishments in NAICS 32222 (Paper Bag and Coated and Treated Paper Manufacturing). By 2016, that number had declined for a net loss of -12% to 730.
Around the Web: Terrifying Typeface. Edgy Analytics. Green Garments. Techy Teens. Expensive Eagles. Grotty Gifts. Candy Crushes.
Hellvetica unleashed. The edge will transform sporting events—and perhaps everything else. Apps for recycling used clothing. A study of mobile technology use by today’s tweens and tweens. Where eagles dare, roaming charges follow. Gift recipients may like poorly wrapped presents better. A hierarchy of candy. All that and more in WhatTheyThink’s weekly miscellany.
Like many other businesses, manufacturers of office printers and multifunctional peripherals (MFPs) are focused on improving the usability of their products. This article explores the efforts that printer and MFP manufacturers are making to improve the accessibility of their devices, including features that help workers with visual, hearing, mobility, and other physical limitations.
The number one thing we hear when we engage with a printer who is having trouble with their print software (Print MIS, Web-to-Print, or Pre-Press automation) is “we didn’t get trained.” Ironically, more training is rarely the solution to this common complaint.
Will augmented reality finally gain widespread adoption in print and digital marketing communications? When will it move beyond enterprise applications, gaming, and social media? To find out, ARtillry Intelligence worked with Thrive to survey 2000+ U.S. adults.
What was new at PRINTING United on the wide-format front? In this feature, Richard Romano runs down a handful of announcements and other items that caught his interest.
As we continue to look into the cannabis-related market, including how cannabis-related products are being used in apparel—more specifically, activewear—and the special packaging requirements the market has, we took time out to speak to Christopher Lackner of Mile High Labs in Colorado to gain an understanding of how the hemp plant is processed to deliver CBD-based materials for the market.
Publishing and advertising are among the biggest print-buying markets. Last month, the Census Bureau released its Quarterly Services Survey, which reported revenues for these markets. Publishers’ revenues continue their long decline, while the up-and-down of advertising revenues indicate the extent to which the nature of advertising is changing.
Around the Web: Graphene Has its Own Conference. Grin and Bear It. Write About Happiness. Where Have All the English Majors Gone? The Internet in 2030. Epic Flight. IKEA Tarot Cards.
The 14th Graphene Conference meets in Silicon Valley. Bear Naked and Sustainable Pouches. Using digitized books to gauge happiness. English majors are down 25%. What will the Internet look like in 10 years? What does 19 hours on a plane do to the human body? All that and more in WhatTheyThink’s weekly miscellany.
Textiles guru and WhatTheyThink contributor Debbie McKeegan shares her thoughts about fashion on subscription—a new business model for the eco-conscious consumer. Today’s new shopping generation of digital nomads is quite comfortable ordering fashion online, and they idea of renting fashion holds a lot of appeal. Learn more.
Years ago, most businesses only had one shop and/or one channel in a single town. Now, they will typically have a web presence and hundreds or even thousands of shops in different locations as they work to increase sales productivity. This article discusses how to successfully sell W2P solutions to marketers in today’s changing environment.
The inaugural PRINTING United kicked off on Wednesday, heralding a new era for industry trade events.
When you think of promotional products, what comes to mind? Branded hats and pens? Tote bags? Many printers may not see these items going with their clients’ high-end image, so they may not give these complementary offerings a fair shot. But promotional items can also include high-end luxury items used for C-level executives, influencers, and corporate events. Some, like this company’s products, even offer the trendy element of sustainability.
You have a bias for what solutions work; that bias is based on what has worked for you in the past. If you’re a print business owner, buying new stuff feels like a solid way to solve challenges of hiring new employees. Solving print software challenges requires expertise in print software.
Gavin Jordan-Smith has had a very interesting journey on his way to his current position as Senior Vice President of Commercial and Industrial Printing Business, Ricoh Americas.
Smithers shares its latest research on the security printing industry, forecasting the market to reach $29.8 billion in 2019 and rise to a total value of around $37.7 billion in 2024, as well as some of the trends and changes in such printed materials as banknotes, personal identification, brand protection packaging, and tax stamps.
Pat McGrew wraps up her 12-part series on selling in today’s print environment with some tips for how to tap into the do-it-yourself market, specifically, the variety of businesses that cater to DIYers who are happy to rebuild their lawnmower, re-roof a shed, or add features to kitchen.
In case you haven’t been following it, the market for products containing CBD—or cannabinoid derived from the hemp plant—is growing rapidly. It’s really only taken off in the U.S. since the approval of the 2018 Farm Bill legalized CBD extracted from industrial hemp with less than 0.3% THC, the psychoactive component of marijuana. Hippo Packaging in San Diego is focused on meeting the unique packaging needs for this emerging market segment.
Idealliance’s Tim Baechle introduces the new TC1617x (IT8.7/5) printer characterization target, explains how it differs from its predecessors, details its benefits, and describes how printers can use the new target to improve the characterization accuracy of a printing system.
In 2016, there were 730 establishments in NAICS 32222 (Paper Bag and Coated and Treated Paper Manufacturing). Nearly four out of 10 (39%) have 50 or more employees, and 59% have 20 or more employees.
Around the Web: Nano Novels. Ultra Ubik. Definitive Dracula. Arcade Arcana. Feline Festivity. Spotify Style. Tooth Tech.
Read classic books on the NYPL’s Instagram. Deluxe edition of a classic Philip K. Dick novel. A compendium of classic arcade typography. An immersive edition of Bram Stoker’s Dracula. An Advent calendar for cats. Custom T-shirts based on Spotify data. The current science of CBD. All that and more in WhatTheyThink’s weekly miscellany.
The hiring process is more important today than it has ever been in the past. Establishing a successful organization involves developing a great sales team and retaining those employees. Print Service Providers can set their businesses up for success by hiring the right sales personnel and fostering employee loyalty with a more sophisticated compensation model.
You probably have a sales plan, a profit plan, and a capital and cash management plan. But what about a talent development plan? Do you know how to grow your human assets, improve the culture, and develop both current and future leaders? In this article, Wayne Lynn explores the need to develop your company’s next leaders.
If you want to grab immediate attention with direct mail, make the mailer look like something other than a traditional letter. Mailers often use envelopes designed to look like USPS Priority Mail, Air Mail, or UPS or FedEx packages. But do some efforts cross the line?
We live in a connected world. The artifacts (documents, spreadsheets, etc.) we create for business should be stored centrally with controlled access in the cloud. Isolated artifacts on employees’ computers slow projects down and make research into past projects nearly impossible.
The trends in labels and packaging have become pretty well-defined in 2019 and will remain a significant focus going forward. The four primary trends are; increased quality, short and on-demand production runs, an increase in personalization, and a focus on sustainability. These trends along with the corresponding messaging will continue to evolve and resonate throughout 2020 and beyond.