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There’s a notable gap between consumers’ understanding of QR codes and their willingness to use them. A company called SpyderLynk has a solution aimed at helping image-based mobile marketing to fulfill the potential that has eluded QR codes.
“Printing using movable type” has turned into “printing using movable data”. It has been almost eight years since Bernhard Schreier, CEO of Heidelberg, paraphrased Gutenberg’s invention to describe the transformation of the industry. And data has been moving ever faster, in ever more directions, ever since.
In December, WhatTheyThink’s Senior Editor, Cary Sherburne, joined a number of her press and analyst peers on a visit to Fenske Media in Rapid City, South Dakota. In this article, she shares details about the event and includes an exclusive interview with Tom Fenske, one of the four brothers that own and operate the business.
Rumors that AlphaGraphics was on the blocks proved to be true when the company announced it had a new owner. Senior Editor Cary Sherburne spoke to CEO Kevin Cushing to get the story behind the story for our readers.
In December 2011, John M. Bernard published a book entitled Business at the Speed of Now: Fire up Your People, Thrill Your Customers, and Crush Your Competitors. The book states that the ability to understand emergent issues and act upon them with appropriate speed will mark the difference between the winners and losers. This article provides examples from the book and explains how they can be applied to the printing industry.
Océ Business Services introduced Océ PrintExpress, an online print and distribution service that augments its Managed Print Services offerings. Senior Editor Cary Sherburne speaks with Océ Business Services and its partner, Mimeo, to get the scoop.
The digital printing industry looks to Caslon and PODi for insights into what’s next and what will be profitable in the future. Here are a few of the exciting opportunities we see emerging plus some red flags to watch out for.
The big news of the past few days has been that Kodak has filed for Chapter 11 bankruptcy protection in the USA. The announcement from Kodak was not unexpected as the company has been having financial problems for some time, and had appointed a specialist consultancy company late last year to evaluate bankruptcy protection options.
Dr. Joe is back and he admits he was wrong. There's a season for everything, it turns out, but not the same ones there used to be. He explains how to be a hit at cocktail parties, and then wonders why we should care about economic forecasting, if at all. Sounds like he's been away from the WhatTheyThink pages a little too long...
Kodak will continue to advance its graphic communications business as it tries to emerge from bankruptcy, treating its digital printing, plate, and workflow operations as keys to survival and future success.
Jeff Hayzlett’s second book, Running the Gauntlet, is out, launched January 3rd. Read what Senior Editor Cary Sherburne has to say about the book and the SnapTags it incorporates.
Across all industry segments, marketers are challenged with understanding how to effectively leverage cross-media communications and build out effective campaigns. This article explains how Darwill has transformed its products and services into real customer value in the non-profit and association markets.
Web-to-print provider Aleyant profiled one of its customers in a recent press release that caught my attention. Thinking this was an innovative print service provider who had launched a niche holiday application, I contacted them to see what they do the rest of the year. Not a print service provider!
One of the areas where major future business growth is seen is in newspapers adopting high-speed inkjet printing as an alternative or replacement for offset printing. The various press vendors all specify newspapers as a key business area for them for the future. Yet when one looks at the market newspapers have just not moved in any way to adopt the technology.
Technical innovation and customer care are the main ingredients in the recipe for growth at Cathedral Corporation, which now aims to accelerate its expansion with the well-planned acquisition of another printing firm. President and CEO Marianne Gaige describes her objectives in this interview.
Latex ink jet ink technology was introduced by Hewlett-Packard in 2008 for wide format graphics printing applications, and after an extended period of beta-testing and an economic recession it went mainstream in 2010. During the last 18 months in particular unit placements have continued to gain strength, now totaling over 10,000 placements wordwide at the end of 2011.
It’s a brand new year and a great time for predictions about what the future holds for the production printing market. This article outlines InfoTrends’ top seven predictions for 2012 related to digital technologies within the printing industry.
As printing companies move towards environmentally friendly processes and products they must sort through the misinformation in the marketplace. This article helps to educate the printer on what to look for in pressroom chemistry.
This series by David L. Zwang focuses on current production inkjet products and their application in the market today. In this fifth article of the series, David looks at Ricoh, its production inkjet offerings and applications.
On December 7th, HP announced the acquisition of print MIS provider HiFlex. WhatTheyThink Senior Editor Cary Sherburne spoke with HP to understand more about this acquisition and how it fits into the HP portfolio. You may be surprised to learn where the acquisition is reporting within the HP organization.
On April 15, 2010, President Obama announced his intent to nominate William J. Boarman as the 26th Public Printer of the United States. Following that announcement, WhatTheyThink covered the long, and ultimately unsuccessful confirmation process, revealing a number of problems with the nominee. Apparently more problems have arisen and his nomination was returned to the President. Read more.
There will always be a printing industry, but it will be different than it used to be. Typesetting did not go away; it just moved to a different place.
Fujifilm first announced the J Press 720 in 2008, with much press and fanfare for the new sheet-fed, digital inkjet press. In 2010, at GRAPH EXPO, it was shown in action. Now, the first machine has been installed in Michigan. What does the J Press 720 mean for Fujifilm?
NewPage was the first paper manufacturer to bring to market a coated stock optimized for production inkjet. Availability of an affordable coated stock solution is at the top of the wish list for many production inkjet press owners. We expect to see much more activity in this space between now and drupa. In the interim, Senior Editor Cary Sherburne spoke with the folks at NewPage to get the full story.
In this fifth article of the series, David looks at Océ, its production inkjet offering and applications.
There were two interesting announcements made by major suppliers last week. These were both in the area of MIS systems for printers. One might ask what is the attraction of acquiring an MIS company?
With an estimated 75% of all retail products purchased on impulse and over 40,000 different lines in a supermarket outlet from which to choose, attention-grabbing packaging print is the crucial differentiator on-shelf and ways to achieve this will be emphasized at drupa 2012, reports Des King
Wild Apple Graphics recently added a new digital press that allows the company to offer short runs of certain popular print sizes. Cary Sherburne spoke with Jim Chadwick, Director of Technical Services, to understand how digital printing is streamlining the company’s art print business and why they chose the digital press they purchased.
As the possibilities and the range of applications in the world of printing, including digital, continue to expand, the manufacturers of finishing machines are having to keep pace by delivering continual innovations.
In November 2011, InfoTrends published a multi-client study entitled Mobile Technology: Making Print Interactive. This research was conducted to determine the importance of combining technologies to activate, cultivate, and engage customers. While marketers and service providers often get enamored with technology the fundamentals of good marketing still apply today. This article discusses the basic elements of quality marketing campaigns and provides some real-world examples.
This sixth annual InterQuest continued the theme of most all printing conferences for the last decade: digital printing and electronic workflows must be in your future. This DC gathering featured successful case studies by the general managers that led their transition.
If you’re walking around trying to push your products and services on potential customers, you’re asking them to give you a slice of their pie (their business). This is a hard sale because you’re dipping into a limited resource.
The sixth annual InterQuest conference targeting government and higher education in-plant printers was held November 30. Digital printing, electronic workflows, and in-plant case studies of successful technology and management transitions often involving newly hired, experienced private sector employees were the reenforced themes of the forum.
SGIA was flooded with small ink, roller, blade, and other screen consumable suppliers: How do so many analog screen suppliers hang on? The simple reason: screen output remains cheap-and turnaround is fast enough.
To promote sales of their products, manufacturers need to effectively provide their network of dealers with marketing materials that support the purchase process, and continue the post-purchase conversation.
Today it is becoming much more common to find printers using more than one printing technology. In most cases this is adding sheet fed digital printing to complement a predominantly offset printing operation.
Mobile technology is playing an increasingly important to today’s society. Despite the growing importance of mobile, all channels (print, mobile, social, online, mass media) must be a part of the marketing mix. This article provides a brief overview of how mobile can be integrated with other media types to become more effective, citing research from a recently completed study from InfoTrends
The major news in the past week has been German press manufacturer manroland filing for insolvency. This is the largest corporate failure in Germany for two years.
In this fourth article of the series, David looks at Xerox, its production inkjet offering and application.
German firm Printechnologics has developed another way for print to be interactive utilizing the increasing number of touch screens—tablets, smartphones and more—now in the marketplace. What is a Touchcode, how can it be used and when might we start seeing them in the market? Cary Sherburne speaks with Printechnologics CEO Sascha Voight.
In this third article of the series, David looks at Kodak, its production inkjet offerings and applications.
As we approach drupa 2012, what are the technologies we can expect to see that will drive change in the printing and publishing markets? Once again, we can expect to see a significant position for inkjet in the array of new technologies exhibitors have on display. This time, however, while there will still be a large presence in the production sector.
The Pennsylvania College of Technology in Williamsport, PA just discontinued their Graphic Communication Technology major. The decline in enrollment began in 2001 and only four new students entered the major in the more recent term.
In October 2011, IBM published a C-suite study report entitled From Stretched to Strengthened. In this article, Barb Pellow highlights some of the key findings from this study and also discusses best strategies for next-generation service providers.
As printing companies move towards environmentally friendly processes and products they must sort through the misinformation in the marketplace. This article helps to educate the printer on what to look for in printing ink.
Printing firms today face many challenges and opportunities. Entrepreneurs like AlphaGraphics Owner Chuck Stempler provide examples of what the printing firm of the future might look like and offer services to small commercial and quick printers to help them reach their own goals.
This document provides an overview of how Great Lakes Integrated (Cleveland, OH) is making the shift to cross-media marketing services. The 80-year-old company established its reputation in the marketplace decades ago by providing exceptional printing quality and service. Because today’s businesses are facing unprecedented competition, GLI has revitalized its capabilities to deliver comprehensive, integrated, state-of-the-art marketing solutions.
With the arrival of high-speed inkjet presses that challenge offset printing in many areas, one of the comments I regularly hear concerns the cost of inkjet inks and why one cannot buy inks from a range of suppliers, as one can for offset printing. Well things may be changing and this can be seen from the lawsuit in which Kodak is taking action against ink manufacturer Collins Ink Corporation alleging breach of contract.
As we look at ways to ensure that print remains viable and that we have the right set of services to go with it, becoming an iPad app developer is an interesting avenue to explore that may be easier than you think. Cary Sherburne reviews two options for easy entry into this market.