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Displaying 1851-1900 of thousands of articles

 

Cross-Media Services Success… A Natural Evolution at GLI (Premium Content)

This document provides an overview of how Great Lakes Integrated (Cleveland, OH) is making the shift to cross-media marketing services. The 80-year-old company established its reputation in the marketplace decades ago by providing exceptional printing quality and service. Because today’s businesses are facing unprecedented competition, GLI has revitalized its capabilities to deliver comprehensive, integrated, state-of-the-art marketing solutions.


Who Will Supply Ink for Inkjet Presses? (Premium Content)

With the arrival of high-speed inkjet presses that challenge offset printing in many areas, one of the comments I regularly hear concerns the cost of inkjet inks and why one cannot buy inks from a range of suppliers, as one can for offset printing. Well things may be changing and this can be seen from the lawsuit in which Kodak is taking action against ink manufacturer Collins Ink Corporation alleging breach of contract.


Is There an iPad App in Your Future? (Premium Content)

As we look at ways to ensure that print remains viable and that we have the right set of services to go with it, becoming an iPad app developer is an interesting avenue to explore that may be easier than you think. Cary Sherburne reviews two options for easy entry into this market.


Drupa 2012, the Inkjet Drupa…again? A closer look at HP

In this second article of the series, David looks at HP’s production inkjet offerings and applications.


Lessons from Steve Jobs (Premium Content)

Steve Jobs' passing created interest in his management style and the culture of the company he left behind. What management lessons apply for other businesses? Is print a commodity? Can print campaigns be too successful for their own good? One printer blamed its disappointing financial results on that very fact.


What will be the theme for drupa 2012?

Previous drupa's have been defined by a dominant technology trend, last time in 2008 it was the inkjet drupa and prior to that the show has been defined as the JDF drupa, the digital drupa, the CTP drupa and others further back in the mists of time.


It’s Time to Get Social! (Premium Content)

Barb Pellow recently interviewed John Foley, Jr. (Grow Socially), Aaron Rains (Printing Center USA), and Ron Rescigno (Rescigno’s Market Connections). This article describes how these early adopters are effectively using social media in the world of print and marketing services.


The End of Communication As We Know It

In the last ten years or so our business has so fundamentally changed as to be almost unrecognizable to former participants and past industry giants. No one in our industry no matter what their title performs the function that their predecessors performed not ten years ago nor five years ago.


For Three Firms That Grew by Acquisition, the Art of the Deal Came from the Guidance of Their Professional M&A Advisors

Even experienced fishermen know that there are times when they shouldn’t cast a fly without the help of a fishing guide. A guide knows where the best fishing holes are and how to land the prize fish in them. It’s much the same with mergers and acquisitions in the printing industry. The best catches are made when the principals rely on the skills of deal-savvy M&A advisors.


Alleging Breach of Contract, Kodak Files Suit Against Collins Ink

The commercial dispute between Kodak and Collins Ink Corporation has escalated into a legal wrangle with Kodak’s filing of a lawsuit that charges the inkjet ink manufacturer with breach of contract.


Print: Driving Excitement at the Point of Purchase (Premium Content)

In June 2011, InfoTrends completed its Who Buys Wide Format? study, which was designed to collect more information about the buyers of large format products. It fostered an understanding of wide format graphics buyer requirements while also tracking changes in buying patterns since the previous study from 2009. This article discusses key findings from that study and also provides real-world examples of retailers that are interacting with consumers at the point of purchase.


Ideas that Work: Drive retail store traffic with viral sharing of discounts or coupon (Premium Content)

One of the key issues for all retailers is how to get more traffic to their store or restaurant. Dave takes a look at a recent direct mail campaign from Chick?fil?A.


Looking Back on Graph Expo 2011 (Premium Content)

Graph Expo is an important event to our industry. In the last few years the show has evolved to address industry changes and economic conditions. Today Graph Expo is more valuable than ever as a place to interact with peers and determine where our industry is headed.


Drupa 2012, the Inkjet Drupa…again?

This new series by David L. Zwang will focus on current production inkjet products and their application in the market today. This series will run every 3 weeks leading up to Drupa 2012. He will look at the current vendor product offerings, and how they are being used by some of their showcase customers. In this first article of the series, David discusses some background on drivers and obstacles to mainstream adoption to production inkjet.


Promising to Protect Customers, Kodak and Collins Ink Corp. Part Ways

With each vowing that customers won’t be harmed as a result of their estrangement, Kodak and Collins Ink Corporation have come to the abrupt end of a 10-year deal whereby the latter supplied the former with inkjet inks for Versamark digital presses.


Have We Crossed the Chasm for Cross-Media Marketing Services? (Premium Content)

In the 1991 book entitled Crossing the Chasm, Geoffrey Moore creates a revised adoption life cycle for technologies consisting of Technology Enthusiasts, Visionaries, Pragmatists, Conservatives, and Skeptics. Moore identifies some key steps for successfully crossing the chasm in the high-tech market, and successful cross-media service providers are following some of these very steps to increase their profitability. This document outlines Moore’s suggestions for success and explains how they apply to the cross-media market.


Kodak President & COO Phil Faraci Clarifies Kodak Position

Recent news stories about Kodak have implied that the company’s digital transition is not going as planned, even suggesting an investigation into filing bankruptcy. While waiting for Kodak to announce quarterly earnings on November 3rd, WhatTheyThink spoke with President & COO Phil Faraci to gain his perspective these issues.


TRI-C Enterprises CEO and PIAG Chairman Bill Cole Talks About Turning His Business Around (Premium Content)

Bill Cole, CEO of TRI-C Enterprises and PIAG Chairman, talks with Senior Editor Cary Sherburne about the impact last year’s PIAG book study group, featuring Disrupting the Future by Dr. Joe Webb, had on the future of his business…a wake-up call that infused new energy and excitement into his life and his business.


Pouring Another "Cup O Joe": Lenders Talk About Lending (Part 2)

As everyone knows, the recession has made business financing hard to come by. In this two-part “Cup O Joe,” lenders to the printing industry report that loan products are available and discuss how printers can obtain them.


Are You a Problem-Solver or a Supplier (Premium Content)

Service providers need to know how to differentiate themselves in the eyes of marketing executives. This article provides expert feedback on how service providers can become more innovative in their selling practices to create more value and build stronger business relationships.


Delivering Value via the Web (Premium Content)

Although most of us understand that electronic communications are here to stay, it can still be difficult to figure out how best to leverage it in a business sense. WhatTheyThink spoke with Mohawk’s Chris Harrold, VP, Business Development, about the company’s new service platform for digital printers, Mohawk MakeReady, a great example of using the Web to deliver valuable information while building increased credibility for the business.


Owning The Cloud (Premium Content)

Andy takes a look as HP switches to move further into being a software and services company with an emphasis on Cloud based operations.


Digital Technologies Help Packaging Prepare for a Faster Future

Modern marketing means brand extensions, on pack promotions, packaging to tie in with events – all designed to increase sales and enhance relationships with consumers. This provides opportunities to printers that can meet these demands


Low Prices, New Features Mark New Crop of Kindle Devices from Amazon

This week, Amazon unveiled four aggressively priced content delivery devices: one, a multimedia tablet aimed squarely at Apple's market-dominating iPad; the other three, the latest iterations of Amazon's popular Kindle e-reader.


Production Automation: How Do You Get Started Affordably? (Premium Content)

Following up on her recent article, Graph Expo Retrospective, Senior Editor Cary Sherburne takes a look at production automation, a key "Critical Technology" as identified by the Graph Expo Must See 'ems committee. Getting started might be more affordable than you think.


A New Vernacular: From Web-to-Print to Marketing Supply Chain Optimization (Premium Content)

Oversights in the marketing supply chain are resulting in overspending and missed opportunities for making a real impact on the sales and demand process. While the economy is improving and marketing personnel are beginning to reinvest in demand generating programs, marketers are not in a position to ignore the waste that is being created by an unchecked and unmeasured marketing supply chain. This article outlines the components involved in delivering an optimized supply chain.


"Too Good" Was (Almost) the Phrase for Print Production Technologies at Graph Expo (Part 2)

Whatever may be happening to the demand for print, Graph Expo 2011 made one thing abundantly clear: never before have printers had as many options as they now possess for adding beauty, charisma, and value to a piece of paper.


Graph Expo Retrospective; Critical and Opportunistic Technologies for Future Success (Premium Content)

As the industry gets back to work following a busy Graph Expo 2011, it is a good time to take a look at some of the technologies that were on display-both those that are critical to the short- and long-term profitability and survival of a printing company, and opportunistic technologies that can provide differentiation.


Hunker Down Financially, Market Aggressively (Premium Content)

Dr. Joe explains the bearish outlook for the economy but explains how the advertising agency business has been rising and adding employees. It's important to know who your competitors are, especially in terms of an overlooked factor in decision making, the cost of failure, which sometimes trumps common sense.


Dumping Your Printer is Madness

The New York Times published an article titled "Dump Your Printer To Escape the Madness." The author, Sam Grobart, launched an attack on the "printer-industrial complex" but by the third line stated that "we live in a world where going without a printer can be more trouble than it is worth." Charlie Corr examines the facts.


"Too Good" Was (Almost) the Phrase for Print Production Technologies at Graph Expo (Part 1)

Whatever may be happening to the demand for print, Graph Expo 2011 made one thing abundantly clear: never before have printers had as many options as they now possess for adding beauty, charisma, and value to a piece of paper.


Do You Have a Mobile-to-Print Strategy Yet? It's Time! (Premium Content)

Much like creating a Web-to-print site became integral for profitable service providers in the past, offering a mobile-to-print site will quickly become a necessity in the market of the future. Service providers will need to recognize the importance of design and usability between traditional and mobile sites. This article provides examples of Graph Expo vendors that are working to implement mobile-to-print solutions.


Is Waterless the Future of Printing (by Inkjet)? (Premium Content)

Andy examines waterless inkjet printing by visiting the first US installation of the Xerox CiPress 500 at dmh Marketing Partners in Mt. Pleasant, Iowa.


A Few Trends that Got Us to Where We Are (Premium Content)

Printers are providing more value-added services that go beyond paper. They are evolving into new kinds of companies. Here are some of the steps that got us to this point.


The Cross-Media Buzz at Graph Expo 2011

At Graph Expo 2011, software solutions were at top-of-mind for many of the printers participating in the show. Early adopters of variable data and cross-media solutions typically developed "home-grown" systems internally because the available solutions were limited, but this has changed. This article provides examples of two service providers who initially built their own solutions, but ultimately decided that a partner could enable them to focus on their core competencies.


Océ Brings Back Technology for Its New Press Range (Premium Content)

Every so often a new technology arrives that may have an impact on changing a market or replacing an earlier technology. Andy Tribute attends a new product launch from Océ and Canon at which they announced a new "breakthrough" technology for digital printing.


Whole is Greater than Sum of Parts in KBA-Donnelley, Xanté-Memjet Joint Ventures Announced At Graph Expo

"Convergence" in the graphic communications industry can mean many things, but at Graph Expo, it describes what happens when vendors pool their R&D resources to create production solutions more formidable than anything they could have devised by themselves.


Remarks by Heidelberg Chairman Provide Appropriate Context for Opening of Graph Expo

Opening-day remarks at Graph Expo by Bernhard Schreier captured the tone of the event and offered a restrained but still optimistic outlook for global print markets.


Ideas that Work for the Education Market (Premium Content)

Is the Education Market one of your target markets? If you are planning on selling marketing solutions to the Education Market then you need to have a good understanding of the key challenges for this market.


Agfa and Pitman: One Year Later

In July of 2010, Agfa acquired the assets of the Harold M. Pitman Company. It's been just over a year, and WhatTheyThink takes an exclusive look at the status of the integration.


Three-dimensional Mailers…Gifts that Deliver Response Rates for Marketers (Premium Content)

Three-dimensional mail cuts through the clutter to get important messages out to clients and prospects. Although the cost to produce a dimensional mailer is more expensive than standard direct mail, the uniqueness of the mail item gets results that outweigh the costs of production and die-cutting. We explore this concept by looking at the dimensional mail marketing campaigns of Structural Graphics.


Ricoh and Zumbox Join Forces to Simplify Digital Mailbox Solutions for Billers (Premium Content)

Yesterday, Ricoh and Zumbox announced an alliance under which mailers can opt to provide their customers mail via Zumbox, the world's first digital postal mail system. WhatTheyThink spoke with Ricoh's Don Dew to get the inside scoop.


Pro-Sourcing, Part 2: Get Marketing, IT, Design, Social Media and Writing Projects Done for Amazingly Affordable Prices.

In part one of this article, we provided the background and the detail of what makes Pro-Sourcing an extraordinary strategy to get project work done and to extend your company's capabilities. Read on for a quick review and some useful techniques for getting Pro-Sourcing projects completed efficiently, reliably and successfully.


Redesign Your Website, Create a New Sales Tool, Update Your Company Graphics…all for under $1,000. Really!

The statement in the headline is true. All the work described above was done, the money paid. Welcome to the world of “Pro-Sourcing”. Now you can complete projects of all kinds, including marketing projects, design, IT or writing projects. Professionally. Inexpensively. Reliably. Quickly.


More on the Digital Mail Revolution, Pitney Bowes' John Schloff Provides Volly Update (Premium Content)

Following our recent article on the latest news from Zumbox, a player in the digital mail space, we contacted Pitney Bowes' John Schloff to find out the latest about its digital mailbox offering, Volly. Schloff shares an update, including insight into strategy and plans.


The Digital Postal Mail Revolution, Will it Speed the Demise of the U. S. Postal Service? (Premium Content)

For almost a decade, pundits have been projecting that paper mail, especially transactional mail, will be displaced by electronic alternatives. Just like the paperless office, it hasn't happened yet. But there's a lot happening in the digital postal mail realm that could change the picture entirely. John Payne of Zumbox talks about what's ahead.


RPI's Bellamy Comments on Acquisition of Netherlands-based Paro Group BV (Premium Content)

On August 25th, Seattle-based RPI announced the acquisition of Paro Group BV, based in Eindhoven, Netherlands. The entity in the Netherlands will be known as RPI-Paro to capitalize on Paro branding there. WhatTheyThink spoke with Rick Bellamy, CEO of RPI, and Jan-Paul van den Hurk, owner and CEO of Paro Printing, for more details.


Models for Change Part 2 (Premium Content)

In part two I look at how manroland and xpedx are working to increase revenues and better position themselves for the future. The ideas of expanding product lines and forming strategic alliance are both reviewed, along with ways to bring new products and services to market.


The Four "P"s of Cross-Media Selling (Premium Content)

Selling a cross-media solution in today's market requires four critical attributes, namely Proactivity, Proficiency, Patience, and Performance. This article cites recent research from InfoTrends to outline the four "P"s of a successful cross-media sales approach.


Exploring Mobile Marketing Opportunities Beyond the Barcode (Premium Content)

Mobile barcodes are a hot topic in the world of marketing and advertising, and printers have latched onto this technology to add interactivity and value to print media. While barcodes are certainly relevant, there are other mobile marketing services that need to be explored, as they represent a huge untapped opportunity by many service providers.


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