Printing Industry Commentary & Analysis

How to Participate in Industry 4.0 Part 5: Getting Data…and Now What?

In this fifth article of this series, we continue to look at Industry 4.0, not as a marketing term, but in an actionable way so that you can begin or continue to prepare your company and participate in the many benefits today and tomorrow. In this article, we look at a solution that provides some process connection points, data collection and analysis.

VDP De-Mystified

Personalization is a trend that’s not going away any time soon. Research shows that about 63% of consumers agree that personalization is now part of a standard level of service that they expect. This article, sponsored by HP and written by HP Indigo's “Workflow Chef” Gershon Alon, looks at the essential elements of a successful VDP program.

UBS Research Highlights Trends Fueling Fast Fashion Fires Threatening the Future of this Unsustainable Model

We recently suggested that the Fast Fashion trend should come to an end sooner rather than later, especially in today’s more sustainability-conscious environment and increased focus on solving climate change issues around the globe. In this article, we share insights from recent UBS and other research supporting this position and suggesting what happens if consumers cut back on fast fashion.

The Rise of Video Conferencing: Get Ready…Zoom Is Here to Stay

Video conferencing is becoming the business communication of choice because it engages the participants. Face-to-face conversations build trust, particularly since all parties can see the non-verbal cues. Contributor John Giles outlines the advantages and requirements for effective video conferencing.

Periodical Publishing Employees—2010–2018

According to County Business Patterns, in 2010, there were 134,432 employees in NAICS 51112 (Periodical Publishing). By 2018, employees had decreased to 84,424. In macro news, ecommerce as a percent of retail sales has dropped almost back to its pre-pandemic level.

Around the Web: Glorious Graphene. Crafty Captchas. Criminal Cookies. Robotic Writing. Android Art. Entomological Epicure. Bugless Bulbs. Floating Frankfurters. Perilous Pedaling.

A graphene-enhanced jacket for sailing. Why are Captchas getting harder? A bakery creates essentially a cookie-based wanted poster. AI writes bleak and depressing stories. AI paints “self” portraits, raising all sorts of existential questions. A cicada cookbook, for some reason. LED lightbulbs attract fewer insects than incandescents. Perfect for BBQ season: a levitating hot dog roaster. Learning to ride a penny farthing bicycle. All that and more in WhatTheyThink’s weekly miscellany.

Where Design Color and Textile Printing Interconnect, the Workflow Must Be Digital

As digital workflow increasingly makes its way into the textiles & apparel supply chain, how do you simplify the complex process that carries a creative piece of artwork through print production? That’s the question that Debbie McKeegan, textiles expert and WhatTheyThink contributor, addresses in this article.

Improving How We Get Things Done

It is a truism that most problems in today’s world of organizations are created by poor implementation of change initiatives. This stems from poorly thought out decisions all the way through to not putting in place clear decision boundaries that can prevent subversion of the desired outcomes. In this article, Wayne Lynn looks underneath the components of effective implementation with an eye toward creating a deeper understanding of what’s needed to improve our ability to improve how we get things done.

What it Means to be Digitally Transformed Today

For many, “digital transformation” is likely a buzz term that roughly translates into “using computers.” In reality, however, it is so much more than that. The COVID-19 pandemic has rapidly propelled digital processes and workflows forward, impacting almost every area of business today. Printing firms must ensure that they are prepared for this new normal of digital transformation.

Small to Medium Sized Printers are Good2Go in the Cloud

Print shops with under 20 employees have typically been left behind when it comes to automation tools. However, the environment is changing quickly, and cloud-based solutions, such as Good2Go, opens the door to automation for printers of any size.

“Loose Lips Sink Ships”

How careful are you with sharing information about your company, your sales practices, or your processes and technologies in public, thinking, “Nobody knows me here”? Could you be giving away compromising information without realizing it?

Designating Your Print Software Expert(s)

Who is in charge of your print software solutions? The small step of simply assigning an individual goes a long way towards truly owning the software tools that run your business.

Learn the Latest in Finishing from Folding to Taping

As part of our preview of next week’s Technology Outlook Week, Trish Witkowski runs down the latest advancements in folding, book binding, cutting, coatings, and more.

Wide Format, Signage, and Apparel Sectors Adapt their Business Models

As part of our preview of next week’s Technology Outlook Week, Richard Romano and Cary Sherburne look at the latest trends and technologies in wide-format printing, signage, and textiles.

European Print Industry Snapshot: Netherlands

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in the Netherlands

How to Participate in Industry 4.0 Part 4: The Smart Factory

In this fourth article in this series, we continue to look at Industry 4.0, not as a marketing term, but in an actionable way so that you can begin or continue to prepare your company and participate in the many benefits today and tomorrow. In this article, we pause the background education and take a look at some currently available solutions and a peek into futures.

How to Keep Your Customers with Software

As part of our preview of next week’s Technology Outlook Week, Pat McGrew looks at how your workflow infrastructure and the software that supports it can foster customer loyalty.

One Year Later: The Status of the European Printing Industry After COVID-19

Ralf Schlözer quantifies the impact the pandemic has had on print production in Europe. There are still only pieces of data available, but they already provide an overview on how the market and some segments fared in 2020.

To Go “Beyond CMYK,” Customers Need Us to Go Above and Beyond

Providing the broadest range of Beyond CMYK solutions and presses is not enough. Xerox understands print providers, designers and production houses need their help, training, and support in order to take advantage of this new print technology. It’s why Xerox created the Genesis Initiative. This article, sponsored by Xerox, takes a close look at this new initiative.

When Blended Learning Meets the Printing Industry

The knowledge level of employees is one of those important cornerstones to a successful operation. There is clear evidence that a well-informed and self-sufficient production team ensures higher productivity, resulting in increased business success. This article, sponsored by HP and written by HP Indigo's “Workflow Chef” Gershon Alon, looks at how can you ensure your staff has all the knowledge it needs to keep your print shop running smoothly.

Shipments: We Told You

Last month, we said that “shipments can only get better from here”—and we were right. March shipments roared back from a historical low of $6.39 billion in February to $7.44 billion in March, the second best March in the past five years.

Around the Web: Tax Trouble. Corona Cards. Vampire Vaccination. Graphene Garment. Teflon Textiles. Measuring Micturition. Ephemeral Exhibits. New Notebooks. Wing Worries.

The IRS’s broken printer problem. A coronavirus-themed pack of Tarot cards. Get vaxxed at Dracula’s castle. Thermally regulated jeans, thanks to graphene. A Teflon coating for textiles. Monitor your hydration with the Pantone Pee Chart. The Museum of Plastic is going to be recycled. A jumpsuit for the “new normal.” The great chiken wing crisis. All that and more in WhatTheyThink’s weekly post-vaccination miscellany.

Labels and Packaging Has a Transformative Year

As part of our preview of next week’s Technology Outlook Week, David Zwang looks at how label and packaging production is transforming.

Leveraging the Cloud and Cybersecurity in Today’s Marketplace

According to recent research from Keypoint Intelligence, the top investment areas for IT decision-makers in the United States include cloud-based solutions and cybersecurity. This article explores how print service providers can leverage these and other areas to better meet their customers’ ever-changing print requirements.

Designer Q+A Meet Kirath Ghundoo: The Queen of Geometric Wallcoverings

In this week’s article from textile expert and WhatTheyThink contributor Debbie McKeegan, we get an inside look at how Kirath Ghundoo, the Queen of Geometric Wallcoverings, has leveraged technology to build her own brand and a thriving business.

Quiz: How Many Things Can QR Codes Do?

If you were asked to come up with a list of ways that QR codes can be used in marketing, how many could you list? Could you come up with at least 10? As QR codes see a resurgence, being driven by everything from the COVID-19 pandemic to USPS postal promotions, it’s time to take stock of how they are being used, as well as the opportunities that are being missed.

Print MIS Product Spotlight: Sabre Limited/Reseller of PrintVis

The PrintVis Print MIS/ERP is an offering that combines a globally recognized ERP system from Microsoft (Dynamics 365 Business Central), with the print industry specific addon from PrintVis, and in this article we’re featuring Sabre Limited as the implementation partner.

Digital & Inkjet on the Upward Curve Again

As part of our preview of next week’s Technology Outlook Week, Ralf Schlözer takes a look at the state of toner and inkjet digital printing during a pandemic drupa year.

Johnson’s World: Thanks, but No Thanks—You’re Worth More Than a Cup of Coffee

Steven Johnson is underwhelmed by market researchers offering a chance to win an Amazon gift card in exchange for his opinion. In this month’s “Johnson’s World,” he identifies what would make him more likely to respond.

What’s Your Visibility Quotient?

Whether you are a printing company, a marketing services company, or a vendor who serves them with hardware or software, potential customers can only find you if they see you, and today it takes more than a Facebook page or website. The odds that your Instagram page or LinkedIn page will attract attention independently aren’t very great in today’s crowded market. You need a visibility plan. Pat McGrew explains what that is, and how to create one.

This Dubs for You: A Flatbed Applications Photo Gallery

Cornhole boards, barn wood, hand sanitizer stations, 3D effects, and acrylic on glass. In this photo gallery, we highlight some recent projects that users have produced using flatbed UV printing equipment.

Sign of the Times: Franchises Hold Strong

Being part of a print or sign franchise family has become quite appealing—especially when you consider the core advantages. Joanne Gore looks at the health and growth potential of franchises, as well as the advantages to being part of a franchise.

Are Smart Glasses Finally Hitting their Stride?

The pandemic has driven significant change into a number of aspects of our lives, many of which are likely to stick around long after we get through this difficult period. One technology that has seen an increase in adoption is Smart Glasses. We’ve got examples of how forward-thinking companies have leveraged this technology to keep revenues coming in despite pandemic restrictions.

What “Industry 4.0” Means for the Print Industry

The industry is challenged by increasingly tough customer requirements for fast delivery, high quality, and low price. Without a significant improvement in production efficiency, it will be difficult, if not impossible, to meet these challenges. Industry 4.0 provides the technological infrastructure for improvement, and government support will lower the barriers to implementation. This article, sponsored by HP and written by HP Indigo's “Workflow Chef” Gershon Alon, details the importance of Industry 4.0 for the printing industry.

Around the Web: Freeway Font. Pollution Printing. G-Man Grammar. Safety Subscription. Car Conference. Novel Noodles. Carp Carrier. Tossing Trousers.

A new highway sign typeface. A cybersecurity expert’s adventures in book publishing. Air Ink makes ink out of carbon emissions. Are you cheugy? Replacing ads on disused phone booths with art. A subscription-based motorcycle safety vest. The CIA has a grammar stylebook. An Ohio senator in a Zoom meeting tries to hide that he’s driving. The latest in pasta technology can save on packaging waste. An attaché case for live fish. Today is No Pants Day—and for a good cause. All that and more in WhatTheyThink’s miscellany.

March Graphic Arts Employment—Getting Back to Work

In March 2021, all printing employment was up +1.5% from February, production employment up +1.1%, and non-production printing employment up +2.2%.

SPACs and Credit Cards for the 1%—April 2021 M&A Activity

CompoSecure Merges with SPAC, Oliver Acquires Boutwell, and more…

Motivating Your Sales Team for Optimal Performance

When owners or sales leaders are asked about their sales teams, their descriptions frequently leave something to be desired. Without a team mindset where all of your reps operate in sync with one another, you are left with nothing more than a sales group. This article explores how print service providers can establish a team mentality among their salespeople to drive better business results.

Building a Printed Design Business with Digital Technology—Artist Gillian Arnold and the HP Stitch S300

Designers are increasingly selling their designs directly to consumers for a variety of fabric-based applications. WhatTheyThink contributor and textiles expert Debbie McKeegan highlights the successes artist Gillian Arnold has had with this approach using the HP Stitch digital textile printer.

Conquer Compliance, Control Costs with an MIS/ERP Tailored to Pharma

Both brand owners and pharmaceutical manufacturers have been much in the spotlight this last year. Packaging, label, and flexographic packaging companies are likely closely examining practices, procedures, training—and the way data is collected and reported. In this article, written and sponsored by HiFlow Solutions, see how an MIS/ERP can be an all-in-one comprehensive solution that not only assists with compliance issues, but can also control costs and improve efficiencies across pharmaceutical manufacturing.

Graphic Arts Teachers to Printers: “We Need You!”

This is the third in the series about what can be done to keep the pipeline of new talent flowing into the printing industry. In this article, we look at the relationship between the graphic arts schools (or lack thereof) and the local printers and the profound impact this has on the pipeline.

Printing 2021 Quick Look: Top Investments

According to data from our recently published Printing Outlook 2021 special report, one-fourth of print businesses have no major investment plans for 2021.

Software Success: Equal Parts Strategy and Execution

Where are you headed? What is your strategic goal? Then who is going to execute on all the tasks required to reach that goal. Strategy + execution plays a part in almost every project you take on in your business—especially print software projects.

Cracking the Code of 2021: Businesses with QR Codes and Near Field Technology Expand

As businesses start to open back up, the way businesses interact with their customers has changed. “Contactless” has become the key phrase, and merging print media with digital media is key to unlocking the way forward in today’s pandemic-recovery world. FASTSIGNS International’s Wayne Rasor provides an introduction to using QR codes and Near Field Communication to make print interactive.

European Print Industry Snapshot: Portugal

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Portugal.

How to Participate in Industry 4.0—Part 3: Content Production Software

In this third article of this series, we continue to look at Industry 4.0, not as a marketing term, but in an actionable way that you can begin or continue to prepare your company and participate in the many benefits. In this article, we take a look at content production software.

Sticking Around: Exploring the Emerging Trends in Labeling

The print label market is expected to grow at a CAGR of 4.2% from 2021 to 2026, and last year had a significant impact on consumer purchasing habits—as a result, it also had an impact on labels and packaging in general. David Zwang runs through some of the trends that have started shifting at an increased rate, facilitated by new technologies.

The Two Approaches to Prepress that Could Have an Impact on Your Bottom Line

The time it takes to prepare a job for digital print depends on many variables: the type of application, job complexity, number of pages, quality standards, and of course, the type of systems you have in place to automate and enable all of these. This article, sponsored by HP and written by HP Indigo's “Workflow Chef” Gershon Alon, looks at prepress and what it means for your bottom line.

Kornit Boosts Quality, Durability, Flexibility for Digital Direct-to-Garment Printing

Kornit recently upped its direct-to-garment (DTG) game with announcement of the Kornit Atlas MAX printer, incorporating new technology that allows much more detail to be printed on garments than before. MAX technology is expected to be available for direct-to-fabric printing in the future.

Around the Web: Flammable. Typo Tamer. Documenting Distancing. Pantone Pilsner. Criminal Codes. Terrific Tube. Lying Landscape. Peel Portraits. Tomato Toppling. Demented Documentary.

Print newspapers will survive—if only to light barbecues. A tribute to forgotten inventor Bette Nesmith. A photographer is documenting COVID signage for posterity. Beer can designs using the Pantone color the beer most closely matches. A man is banned from carrying “loose QR codes.” SVA students design post-pandemic New Yorker magazine covers. A new toothpaste tube lets you extract all the toothpaste. Coming soon: deepfake satellite imagery. Two words: “Banana artist.” Citizen Kane is no longer “100% Fresh” on Rotten Tomatoes. When Dr. Demento ruled radio. All that and more in WhatTheyThink’s miscellany.

Newspaper Publishing Employees—2010–2018

According to County Business Patterns, in 2010, there were 264,833 employees in NAICS 51111 (Newspaper Publishing). By 2018, employees had decreased to 153,060. In macro news, Q1 GDP was up 6.4%.

Amidst a Global Pandemic, DTG Is Stronger Than Ever

COVID-19 fueled a surge in ecommerce, leading to increased demand for digitally printed garments. This article offers a brief discussion about the changing dynamics of consumer buying habits, explores why the pandemic accelerated digital print on-demand, and considers how supply chain and GTM strategies will be forever changed as a result.

Association Insights—Getting to Know the Ghent Workgroup

The Ghent Workgroup (GWG) is an international organization made up of graphic arts experts, users, hardware and software vendors as well as educational members building best practices for print and packaging workflows. David Zwang highlights the accomplishments the organization has achieved over the past 20 years, expanding beyond its initial goals.

How Digital Pigment Inks and Technologies from Epson Are Changing the Future of Home Furnishings

The latest trend in the analog-to-digital transformation underway in textiles is creating home and other decor on demand. In this article, WhatTheyThink contributor and textiles expert Debbie McKeegan shares how Epson's developments in pigment inks are transforming home decorating.

Replace Training & Support with Learning

Training is not learning. Training is something you hire other people to do to you. Learning is something that you do. Start building a learning culture now in your print business; it is the only defense to the acceleration of change in our industry.

Sign Franchise Review 2021

In WhatTheyThink/Printing News’ Annual Sign Franchise Review, we take a look at how the major sign franchises fared in the past year, how they managed the COVID-19 pandemic, and how they plan to make up lost ground in 2021.

Graphic Arts Teachers: The Printing Industry Can Do More to Help Keep the Talent Pipeline Alive

Following up on last week’s article on the current state of high school and trade school graphic arts programs, what can be done to keep the pipeline of new talent flowing into the printing industry? Has anyone asked the teachers of high school graphic arts programs on the front lines? Here is a selection of responses to a query about what can be done from their perspective...and they had a lot to say.

Inkjet Ink Estimating: Challenges and Work-Arounds

Estimating in any print business can be a challenge, but inkjet users face a level of variability that users of other print technology don’t. In this article, Inkjet Insight’s Elizabeth Gooding and Alexandra Pekar look at the challenges of inkjet estimating and offer some solutions for overcoming those challenges.

Three Capabilities You Should Be Selling!

In competitive industries like print there are so many options for a print buyer that you can find yourself undercut, even if you believe you have a good customer relationship. To differentiate your company and offerings, think about your people, your processes, and your technologies. What makes you different? What can you offer that would be hard for your competitors to mimic?

How to Participate in Industry 4.0—Part 2: Internal Hardware Systems

In this new series we look at Industry 4.0—not as a marketing term, but in an actionable way so that you can begin or continue to prepare your company and participate in the many benefits. In this second article in the series, we take a look at internal hardware systems.

Report from virtual.drupa 2021: Well-Attended Sessions, but Few Product Introductions

Drupa 2020 never happened, and drupa 2021 fell victim to the pandemic as well—but was transformed into a virtual drupa for 2021. European section editor Ralf Schlözer attended and provides an overview, some highlights, and overall impressions from virtual.drupa 2021.

Ziel Accelerates Growth of On-Demand Apparel Manufacturing

The best way to figure out how to deploy technology to accelerate adoption of emerging trends is to use it yourself in a real-life operation. That’s exactly what software and services company Ziel is doing. Learn how the company is leveraging its own on-demand apparel manufacturing platform to develop industry-changing solutions for those wishing to implement a sustainable, on-demand manufacturing model for their businesses.

How Accurate Is Your Job Pricing (And Can You Do Better?)

Having an accurate estimate is crucial for business success. Making mistakes—such as costing that is too high or too low—can have significant implications on the top and bottom lines. This article, sponsored by HP and written by HP Indigo's “Workflow Chef” Gershon Alon, explains the advantages of automatically collecting production data and using it to generate accurate estimates.

Around the Web: Alien Aviation. Selling Snoop. Additive Abode. Lab Lumber. Fashion Fission. ’Ammer Artist. Problematic Placement. Propitious Potable. Fish Feud. McGoohan Mania.

We flew a helicopter on Mars! Has the pandemic changed book publishing, part the infinity. Now being shown: a 3D-printed house. Could lab-grown wood be the future of furniture? “Could the solution to fashion pollution be…tiny nuclear reactors?” Turning plastic back into oil. An artist who “draws” portraits by smashing glass with a hammer. Digitally adding product placement to classic films. Alton Brown on the history of the gin and tonic. “The crime-ridden global market for eel.” The new number two on our wish list: action figures for the 1967 TV show The Prisoner. All that and more in WhatTheyThink’s miscellany.

Shipments: They Can Only Get Better from Here

We didn’t kick off 2021 very auspiciously, with January printing shipments coming in at $6.57 billion, down from December 2020’s $7.17 billion, and then a further drop in February to $6.34 billion.

Highlighting the Benefits of Office Printing

Office printing vendors are primarily focused on helping their customers save money and streamline processes—which certainly makes sense from the customer’s point of view—but some of their efforts inherently reduce the opportunities for printing. This article cites a recent New York Times article that explores the benefits of print-based learning.

How to Make Great People Decisions

By far, the best indicator of job success is the presence (or absence) of behavioral traits that match up with the traits of people who have exhibited strong success in the job in the past. In this article, Wayne Lynn takes a look at an approach to making people decisions that has a high probability of success. That’s the goal in making people decisions: make the decision with the highest possible probability of success, both for the person and the company. Wayne shares some of his own experiences and gives examples of why this approach works.

Reshoring: A Wake-Up Call—Why Post-Pandemic Parallel Manufacturing Offers Supply Chain Stability

There has been increased focus on reshoring manufacturing from Asia to Europe and the Americas, perhaps accelerated by the recent Suez Canal debacle. But as many experts have pointed out, including those cited in this article, written by Guy Alroy of Early.Vision, the new jobs that result from reshoring efforts cannot be using the same processes. They must be a more technology based on-demand model that is more sustainable as well.

2021 Annual Print Shop Franchise Review

In WhatTheyThink/Printing News’ Annual Print Shop Franchise Review, Cary Sherburne takes a look at how the major print franchises fared in the past year, how they managed the COVID-19 pandemic, and how they plan to make up lost ground in 2021.

Print MIS Data Integrity Matters

The integrity of your print business data is a foundational building block of your business. It impacts how fast you can move. Lack of data integrity is like an anchor your business has to drag around—it slows almost every aspect of your business down.

Insight into the Dwindling Workforce Development Pipeline: Graphic Arts Teachers’ Perspective

Jeff White, director of development for the Print and Graphics Scholarship Foundation, solicited insight on the dwindling pipeline of skilled labor from the teachers of graphic arts programs at the high school level. The results reveal why printers can’t wait for someone else to fix the problem.

Printing 2021 Quick Look: Top Challenges

According to data from our recently published Printing Outlook 2021 special report, recovering business lost to COVID and national economic conditions dominated printers’ top challenges—but traditional challenges will gain prominence post-COVID.

European Print Industry Snapshot: Spain

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Spain.

virtual.drupa 2021: Networking Plaza Activated

Virtual.drupa takes place this week, and is utilizing a special “matchmaking” tool for attendees to connect with companies and contacts that are relevant to their businesses.

How to Participate in Industry 4.0—Part 1: State of Readiness

In this new series, we look at Industry 4.0. Not as a marketing term, but in an actionable way so that you can begin or continue to prepare your company and participate in the many benefits. In this first article of the series, we start at the beginning and look at the state of readiness.

Robert Stabler Shares Latest News from Koenig & Bauer Durst

Cary Sherburne talks to Robert Stabler about the latest digital packaging product introductions from Koenig & Bauer Durst, as well as some of the changes the pandemic has brought to the press placement process.

Remembering Chuck Geschke, Co-Founder of Adobe Systems

Frank Romano looks back at the life of Charles “Chuck” Geshke, co-founder of Adobe, who passed away last Friday.

The Color Challenge and How to Solve it

Color correction is a repetitive, time-consuming, and complex process. This article, sponsored by HP and written by HP Indigo's "Workflow Chef" Gershon Alon, explains how to optimize color correction, focusing on two aspects: automation and simplification.

Publishing Employees—2010–2018

According to County Business Patterns, in 2010, there were 907,152 employees in NAICS 511 (Publishing Industries—except Internet). By 2018, employees had increased to 1,015,946. In macro news, retail sales were up 9.8% in March.

Around the Web: Google Gutenberg. Bye-Bye-Broadband? Record Recollection. License Litigation. Quantum Quire. Paraboloid Pringles. Clever Cooling. Runaway Rabbit.

Google’s Gutenberg Doodle perpetuates a sartorial anachronism. 5G may let you ditch wired broadband. A deluxe, expensive collection of Philip K. Dick stories. Remembering the Columbia Record Club. The contentious free-speech history of license plates. Mind-blowing paper cutting and folding. The mathematics of Pringles chips. Alexa can now share songs. This summer, instead of A/C, try the Sensu Punkah. All that and more in WhatTheyThink’s virtual miscellany.

Going for the Gold—How Rialto Designs Ltd. Is Reinventing Fashion Production in Leicester with Kornit Digital

Is Rialto’s growth a sign of the times? The UK-based digital textile printer thinks so. The company prints millions of meters of dye-sublimation prints onto polyester bases but is also investing in the future with technologies that can print digitally onto a wider array of fabric types.

If I Could, I Surely Would—What Would You Change About Your Job?

When asked what they would change about their job if they could, most salespeople cite speed—“I need to get quotes faster. I need to get answers faster. I need to get my jobs through the system faster.” WhatTheyThink contributor Dave Fellman explains why managing customer expectations is important to avoid putting unnecessary pressure on all aspects of the business.

Profit at the Margins with Variable-Data Printing

In this age of virtual everything, print means more—it is tangible and can be personalized to replicate that human connection we’ve been craving since the pandemic hit. This article explores how print service providers can better sell the value of variable data printing to businesses and brands.

Direct Mail Campaigns Bombing? Could the Phone or Website Be to Blame?

Do you have a client who seems to be doing everything right in its direct marketing campaigns, yet its metrics are not what they should be? Before the client pins the blame on you, they might want to check two potential culprits that lie between the campaigns and the sale: the website and the call center.

Printing 2021 Quick Look: 2021 Profits

According to data from our recently published Printing Outlook 2021 special report, print businesses expect a +8.1% increase in profits from 2020 to 2021.

Buying a New Print MIS is Not Your First Step

Replacing your Print MIS might be one of the most important projects you take on in the history of your business. Shopping is not the first step. Assessing your data and your processes is ideally done before you start interacting with software sales representatives.

Show Me the Money: Making Print Secure

Printing is a valuable and versatile platform that provides methods of communication, identification, even interaction. However, what happens when you need your printing secure or validated? David Zwang looks at today’s options.

European Printing Industry Employment

With 1.3 million employees in printing and papermaking in Europe, print and related industries are no small industry. This article looks at employment trends, revenue per employee, and offers an outlook on employment numbers.

Johnson’s World: Are You Impressed with My Press?—Buying a New Press Shouldn’t Be a Competition

Contrary to advertisements, no press is going to magically make you more money, but, wisely chosen, a new machine can be a useful tool on your carefully planned roadmap to increased profitability. Steve Johnson explains why you should stop looking at what equipment your competition has bought.

Executive Q&A: Kilian Renschler, CEO of Koenig & Bauer US/CA

WhatTheyThink European section editor Ralf Schlözer talks with Kilian Renschler, the new CEO and president of Koenig & Bauer US/CA. Previously, Renschler was executive vice president of sales of Koenig & Bauer US/CA.

Innovate Incessantly: From the Printing Press to a Streamlined Workflow, It’s All About Agility

The gap between early adopters and laggards continues to widen. Weighed down by the technical debt and disconnectedness of legacy systems, many print companies are investing precious capital and time in course-correcting their technology strategy. B2B customer expectations of user experience are increasingly blurred with the B2C ease of online shopping. Thus, the print service providers who can tightly align with emerging customer expectations will own the future. The answer to this growing problem is to establish a new agility within your operation.

ISA Sign Expo Virtual Aimed to Foster Real-Time Online Networking

Last week, ISA staged its Sign Expo 2021 Virtual, which succeded in replicating, perhaps as best as possible, the feel of being at a live event and networking with colleagues. Here is a quick rundown of the first day.

Can Measuring OEE Improve Your Productivity?

It seems like everyone is talking about “OEE” these days. This article, sponsored by HP and written by HP Indigo's "Workflow Chef" Gershon Alon, explains how OEE is a standard way to measure the “overall equipment effectiveness” of a manufacturing process—in this case, the printing process.

Profits: Back to the Tale of Two Cities

We’ve long been calling it “a tale of two cities”—large printers and small/mid-size printers and the profitability gap between them. The pandemic interrupted this ongoing narrative temporarily, but back in Q3 2020, we started to return to normal, at least in terms of industry profits trends, which continued into Q4.

Around the Web: Graphene Gear. Sweater Spectrum. Mad Memories. Mysterious Muons. Flipboard Fans. Vexing Vehicles. Hobby History. Restaurant Replicas. Poultry Pummeling. Ketchup Crisis.

Graphene-enhanced shoes and concrete—it’s a bad time to be a mob informant. Ralph Lauren aims to make cotton less water-intensive. A chart of every color cardigan worn by Mister Rogers. Soap products whose packaging is itself soap. A wall-mounted E Ink display for newspapers. A video history of Mad Magazine. A Fermilab particle experiment may completely upend our understanding of the universe. Install old-time train station flipboard signage in your home. The electric vehicle charging situation is a nightmare. A Brooklyn steakhouse partners with Madame Tussaud’s to help enforce social distancing. Can you cook a chicken by slapping it? The latest national crisis: a ketchup shortage. All that and more in WhatTheyThink’s cinnamon shrimp tail-flavored miscellany.

How Smart Finishing Can Enhance Value

To select the finishing method that best communicates the value of the content, you must first understand how the final product will be used and its audience. Print salespeople have the opportunity to expand the finishing conversation beyond product, technique, and price. Document finishing is a bit like the real estate market—"curb appeal,” first impressions, and attention to detail can communicate insurmountable value.

Five Sustainable Fibers and Innovations That Will Define the Future of Fashion’s Printed Textiles

COVID-19 has accelerated the sustainability agenda, and implementing these various initiatives across highly complex supply chains will take a great deal of dexterity and commitment—but there can be no going back. Read what textiles expert and WhatTheyThink contributor Debbie McKeegan has to say about the emergence of more sustainable fibers for textiles.

Letterpress, Greeting Cards & Feminism—March 2021 M&A Activity

Paper Source files for bankruptcy, packaging segment is white hot, and more…

Printing 2021 Quick Look: 2020 Profits

According to data from our recently published Printing Outlook 2021 special report, print businesses reported a -9.1% decline in profits from 2019 to 2020.

It’s the Technology Laggards That Cost You the Most

Laggards are people in your company who have stopped learning and actually insist on doing their job in the same way they have been doing it, and for one reason: it’s the way they’ve been doing it. Investing in your laggards to drive software utilization is a good investment.

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