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Two Sides has reported that brands are moving away from “Go Paperless—Go Green” messaging because of negative publicity around greenwashing. As consumers start to recognize these ads as dishonest and really intended to save companies money, brands are switching from environmental messaging to convenience messaging instead. T.J. Maxx is one of them.
The Vomela Companies, headquartered in St. Paul, Minn., started in 1947 doing promotional product printing. Now, 71 years later, the company has expanded through both organic growth and acquisition to produce retail, POS, décor, event, and fleet graphics for a wide variety of local and national brands and venues. Their most recent project: wrapping 3M’s 14-story corporate headquarters.
What were you thinking about at eight years old? Probably not the career that would be your life’s passion! That’s when Ariel Swedroe began her fashion career. At Age 11, she began exploring digitally printed fabrics. Today, at age 15, she has a full-fledged fashion business. But she’s not stopping there! You’ll love this story.
Designers in textiles and apparel typically use Adobe products to create their designs. But until now, there have not been textile-specific tools to make the task easier. To address this, Adobe has announced Project Paras, a set of tools that allow designers to stay within Photoshop CC and reduce the number of steps required to complete and preview a design. We spoke with Adobe to learn more.
Overall printing employment dropped from August to September 2018, and on a year-over-year basis is down -1.5%. Non-production printing employment was up slightly, indicating that production staff are the hardest employees to find. PR employment is again the industry bright spot, employment-wise.
Around the Web: Cameras In the Lens. Recycled Textiles in the Ink. Color in The Hulk. Apocalypse Not in Retail.
Get a customized reading list from the Brooklyn Public Library. A new process recycles textile waste into dyestuffs. Poor color management made The Hulk green. Shatner Claus? Thwarting the “retail apocalypse.” 200 years of Frankenstein. All that and more in WhatTheyThink's weekly miscellany.
Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article is the second in a two-part series. It explores how companies can most effectively use personalized video advertising to reach the widest share of audience.
The final SGIA Expo was a culmination of all the specialty graphics innovations of the past decade or two—with a few signposts (digitally printed, of course) pointing to the future.
Labelexpo 2018 in Rosemont, Ill., and PRINT 18 in Chicago are over, and it they were pretty exciting shows. The crowds were enthusiastic and buying from early indications. In this second of two parts I will look at how embellishment is moving from a standalone mechanical process to digital mainstream production.
Charles Wang, founder of Computer Associates (now called CA Technologies), passed away on Sunday at the age of 74. Frank Romano looks back at a technology—and VDP—pioneer.
This survey by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) included something rarely seen in digital printing surveys: a look at the use of digital printing across the entire buyer’s journey. It’s good news. Retailers are embracing digital printing for more than just direct mail.
Since launching its high-end Avalanche HD6 direct-to-garment printer and HD upgrade to most Avalanche systems with RAPID ink technology in the first quarter of this year, Kornit Digital has installed or upgraded a whopping 150 HD systems. Now the company has brought HD direct-to-garment technology to within reach of smaller businesses with the launch of the Storm HD6.
From 2010 to 2016, the number of U.S. commercial screen printing establishments increased from 4,454 to 5,150. Growth in screen printing establishments has been consistent from year to year. Chalk this up to the rise of specialty printing.
Around the Web: A Cheesy Book. “Hello, Death.” Watching The Night Watch. Packaging Design Archive Online.
A new book is nothing but bound slices of cheese. A New Zealand vending machine has a grim message. The Rijksmuseum to livestream a Rembrandt painting restoration. The Museum of London offers a fascinating online archive of package design.
The SGIA Expo 2018 opened yesterday to large crowds and a completely full exhibition hall. Our recap of Day 1 looks at where SGIA President and CEO Ford Bowers sees the organization and the industry going, and highlights a handful of new product announcements.
Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article, the first in a two-part series, provides an overview of personalized video advertising and explores the role that age plays in a consumer’s acceptance of the technology.
As marketers scramble to increase the depth of their knowledge about every aspect of their customers’ habits, preferences, and patterns, there may be a simple data point that is getting overlooked—the weather. Weather has a direct effect on the sales of 30% of all products and services and is the second biggest influence on consumer behavior. Are your customers taking advantage?
A print business that learns is one that has a foundation for tracking its business processes and improving on them. From a cultural standpoint, a learning organization has to be able to talk openly about mistakes made from all levels of the organization.
Our European correspondent Morten Reitoft recently visited Athens, Greece, to shoot a video of a Greek packaging company. It was his first time in that country, and he took the opportunity to talk to some of the people and companies that lived through the country’s recent economic crisis.
Senior Editor Cary Sherburne recently traveled to Miami Beach to join more than 300 people at the Gerber Technology Ideation event, the company’s software users’ group. This educational and networking event is in its 20th year. The enthusiasm among the more than 240 customers and prospects in attendance reflects the efforts the company has made to listen to customers and stay ahead of the trends.
Gibsonton, Fla.’s Rocken Graphics has carved out a unique niche among print service providers: signage and tent graphics for traveling carnivals. We spoke with Kenny Smith, founder of Rocken Graphics, about how he got into this market, as well as how his product offerings extend beyond simple printed graphics.
Around the Web: Know Your Flower Colors. The Mummy Sells! Self-Destructing Art. Unraveling the CVS Receipt. Mac & Cheese Candy Canes.
A new book identifies flowers by color. An old movie poster to sell at auction for $1+ million. Closed captioning glasses for live theater. Christmas comestibles: mac and cheese candy canes and Christmas tree-flavored potato chips. Is the Internet of Things trouble waiting to happen? All that and more in WhatTheyThink's weekly miscellany.
Printing shipments for August 2018 came in at $6.89 billion. That’s essentially even with August 2017’s $6.88 billion on an inflation-adjusted basis.
Shifting consumer expectations are increasing the demand for relevant and personalized communications, so it is becoming ever more vital for print service providers to offer their clients the tools and expertise they need to compete via all channels. This article cites recent research from Keypoint Intelligence – InfoTrends to explore how communication practices are changing.
There are a lot of ways to personalize a document. What if something as simple as location could nearly double response rates? It can. By personalizing maps based on this single data point, response rates can be outstanding. The question is why?
The implementation of print software is as important as the software itself. With every software tool there is a foundational knowledge that will help you be more self-sufficient. Those printers who understand their software tools succeed in spite of lack of support from print software vendors.
Labelexpo 2018 in Rosemont (Chicago area) is over, and it was an exciting show. The crowds were enthusiastic and, from early indications, buying. In this first of two parts, I will look at interesting press hardware trends.
Microban recently released Scentry Revive, the second generation of a unique odor control fabric finish that was developed in response to brands seeking a more innovative approach to odor control. This approach could reduce the number of times a piece of clothing needs to be washed, its primary environmental benefit.
BuildASign achieves high valuation in strategic sale to Cimpress, Snapfish acquires CafePress at bargain price, regional serial acquirers active in commercial printing segment, and more…
For over 10 years BERGSTEIN has been developing and delivering industrial printers. Their first flatbed printers were based on solvent inks, already printing products with a height up to 30 cm. They put significant investments and developments into small flatbed printers, which are suitable for a huge range of industrial products using UV or LED inks and direct to shape. And in the last 5 years Bergstein is selling solutions for customer in Industrial Single Pass printing.
In 2016, there were 18,405 total commercial printing establishments (excluding screen and book printers). Half of them have fewer than 5 employees.
Around the Web: Apparel Manufacturing of the Future. Death by Selfie. Memory-Enhancing Font. Ditching Facebook. Fake News. Next-Gen WiFi.
Print advertising success stories. Sans Forgetica, a font designed for memory retention. Young people are deleting their Facebook app. Social media users expect news to be inaccurate. WiFi 6 is coming; this may not be good news. All that and more in WhatTheyThink's weekly miscellany.
In the printing industry, production dashboards provide critical and timely information for owners, managers, and operators so they can control the production chaos. This article provides a brief overview of available production dashboards and explores how they can simplify the production process.
Thinking about adding mail tracking to your roster of services? It takes extra cost and effort, so how would you pitch the value to your clients? Case studies from Pitney Bowes show that mail tracking can benefit more than just high-volume mailers looking to tweak in-home delivery dates. It can solve problems and save your clients from major marketing disasters.
A great deal is being written about graphene, in textiles and other industries. Senior Editor Cary Sherburne talked to Vorbeck Materials Corp. President & CEO Dr. John Lettow to learn more about what many are characterizing as a miracle material.
PRINT has not traditionally been a top venue for wide-format or specialty printing equipment announcements, but does showcase the latest technologies and the applications that can be produced on them, giving commercial printers concrete ideas for exploring new business opportunities.
Last summer, we took a look at the state of industry associationswith the goal of reminding our members about the many resources available to them to help move their businesses forward. By popular demand, we are now presenting Part Two in order to cover additional organizations that were not included in Part One. I’m sure there are still more!
Seth Godin’s keynote encouraged print service providers to eschew commodity printing and focus on selling products that are “remarkable.” “You don’t sell paper and ink,” he said, “you sell a feeling.” It was a fitting theme with which to open PRINT 18.
Hillside, Ill.’s Darwill, Inc., is a 57-year-old direct mail and multi-channel marketing agency. From humble beginnings, the company has grown to be at the forefront of the industry—and one of the early adopters of production inkjet printing technology.
It’s not that an inkjet buyer shouldn’t do these things; it’s that they should do them better. Here are five things to do better so that you know that you made a truly strategic, long-term decision.
PRINT18 offers the opportunity for attendees to get their own copy of a unique publication that will be distributed at the show. Not only does it feature stunning variable covers, but it contains a wealth of original thought leadership content that will benefit attendees during the show and long afterward. WhatTheyThink President Eric Vessels explains.
In 2016, there were 421 total book printing establishments. The majority have under 10 employees. This is similar to what we find in general commercial printing—yet different.
Around the Web: Manipulating Buybacks. The Ugliest Color. New Words for Scrabble Fans. Lithophones. How Not to Catch a Plane. 3D Printed Dog Skulls.
Research has identified down to the Pantone number the least attractive color. Merriam-Webster adds 300 new words to the Official Scrabble Dictionary. A nine-year-old dachshund is helped by 3D printing. The pen is still mightier. All that and more in WhatTheyThink's weekly miscellany.
Ongoing research and forecast data from Keypoint Intelligence – InfoTrends shows that the digital textile printing market continues to grow. As the industry develops new manufacturing methods to meet this continued growth in demand, it is important to consider the environmental impact of these developments. This analysis explores some recent innovations in digital textile printing and considers the effect that these innovations may have on the environment.
Trish talks with Scott Engle of Graphic Visual Solutions of Greensboro, NC, about the power—and the pressure—of making visually striking (and costly) print capabilities brochures to inspire, educate, and motivate today’s customers.
Labelexpo 2018 in Rosemont (Chicago area) was very busy for the first day. This is David Zwang’s initial report from that event and that day. More to come.
The ability to make data-driven decisions is critical to your business success. The various software systems (Print MIS, web-to-print) are your primary tools for managing this data. When you do integrations make sure you keep the control of right data in the right hands.
The logjam on postal promotions and price increases may be broken with confirmation of two members to the USPS Board of Governors…Postal Service proposals could require more stringent requirements for hazardous liquids packaging and limits on marketing mail content...Deadline for new EPS accounts just days away.
In this next in the series of articles about technical textiles, Senior Editor Cary Sherburne speaks with Smithers Pira Associate Consultant for Nonwovens Phillip Mango to learn more about nonwovens—what are they, how is the market categorized, and what are some of their uses.
Jennifer Matt reviews printQ by CloudLab and its modular approach to web-to-print.