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We’ve been talking about cross-media, multi-channel, omni-channel – whatever you want to call it – for a long time. But now technology has arrived to add a brand-new element to these consumer experiences that is accessible to printing firms of all types. Read this article to find out how Fenske Media has harnessed real-time interactive video to achieve up to 284% increase in engagement and an 80% improvement in click-through rates, while still growing print volumes.
The industry’s solutions for cultivating workforce talent aren’t perfect. But, given the graying of the industry and the thinning of its ranks in production occupations, it’s urgent to use them to their full extent.
There's nothing like print enriching itself, and mobile might be the way to do it. A surge in mobile information preference is underway. How should printers plan? Diving in of course, by turning on static print materials into Internet and other gateways. If printers have sidestepped the digital media revolution to concentrate on the media they do best, this may be an opportune time to enliven their offerings as technology, economics, and consumer preference seem to be aligning themselves in a very special way.
Mobile devices are changing the customer experience and forcing organizations to rethink how they engage with their customers and employees. This article shares how CCG Marketing Solutions and Rethink CMYK have leveraged cross-media and mobile technologies to catapult their businesses forward.
The most important thing you can do to thrive during times of disruption is to learn more about your customer’s problems. What you solved for customers in the past might not be relevant in the future, what you can solve in the future will reinvent may reinvent your business.
Marketing is getting pushed out of the boardroom and strategies built around customers are going with it. It’s a self-inflicted banishment, and marketers – including many CMO’s – are worried about it. For Graphic Communication firms, this presents a two-fold challenge and opportunity.
When Joshua Feller bought a failing trade show graphics company in 2005, he had little idea that it was the start of a journey that would take him into the world of wide-format printing—and the burgeoning world of digital label printing.
The first sale to a U.S. customer refocuses attention on the 110" inkjet platform with which HP intends to revolutionize printing on corrugated.
Print began to flex its muscles and show its power not long after Gutenberg invented movable type. Print was a causative factor in the rapid spread of Martin Luther’s teachings in the first half of the 1500’s. Andrew Pettegree has done an excellent job of presenting a blend of European history of the period, the story of Martin Luther and how print influenced it all in Brand Luther. Highly recommended reading!
I recently returned from Washington, DC after witnessing, firsthand, the opening of the 19th and final Smithsonian Institution museum on The Mall, the National Museum of African American History and Culture (NMAAHC). I was part of a group of 32 people, mostly from San Luis Obispo (California) County, who attended. We were all there, not only to witness history in the making, but as a tribute to The Late Joe Schwartz, former lithographer and “street photographer,” whose photographs became one of the first and one of the only permanent exhibits adopted by the Smithsonian Institution to be prominently displayed at the Museum.
Since the beginning of the economic recovery in 2009, first class mail is down by -12%, standard mail (discounted bulk mail) down by -18%, and periodicals down a whopping -32%.
According to McKinsey & Company, industry incumbents must face the digital disruption and determine what they can do differently to survive or even thrive in the future. McKinsey’s rules apply to a wide variety of industries, but this article highlights how Apex Revenue Technologies is facing the digital disruption with technological innovations.
Although not a show about labels and packaging per se, Graph Expo proved to be a worthwhile place to go for information on innovative ways of producing them.
Every print software decision needs to be considered within the context of your end-to-end workflow. Isolated or point solutions are costly both short and long term. As jobs travel through your production and business workflows – it is vital that the various pieces of print technology can communicate with each other without human intervention.
HP commits to paper-based future, private equity invests in managed print services, ink manufacturers consolidate, Hibbert acquires RedShark, Deluxe promotes promotional products, and more.
Despite its move to Orlando after 20 years in Chicago, Graph Expo 2016 exceeded expectations according to most exhibitors and attendees. In this article, Senior Editor Cary Sherburne shares the highlights that caught her attention at the show.
For once the employment report was bad on the outside but good on the inside. Printing employment continues to show consolidation effects. The recovery indicators have their own recovery. August printing shipments are big, making up for July’s disturbing decline. Dr. Joe’s good Graph Expo included a visit to the Printerverse and a digital book discussion worth watching.
The September 2016 issue of McKinsey Quarterly included an article entitled An Incumbent’s Guide to Digital Disruption that offered insight on actions that businesses can take today to remain competitive in today’s digital age. This article provides a synopsis of the McKinsey disruption lifecycle and explores how the printing industry is being affected today.
Mistakes get made during the print software sales process because there is a lack of common understanding, a pressure on the vendor to say yes to every challenge presented, and a tendency to focus on solutions rather than the problems.
Real GDP for the second quarter got its final revision, and was raised from +1.1% to +1.4%. Regular readers know that we prefer to look at real GDP on a year-to-year basis, excluding inventories, to give a better long-term view of the economy. The second quarter had an inventory correction, which seemed overdue.
A collection of new products and product previews that were seen on the show floor at last month’s SGIA Expo.
At Graph Expo 2016 paper suppliers were clustered in the Materials Matter section of the show floor, described as the “hub that celebrates the essential role materials play in the print ecosystem.”
Graph Expo’s first outing in Orlando proved that how large or small a trade show is matters less than how well it fits its surroundings—and vice versa.
Marketers are spending billions of dollars producing, warehousing, and shipping marketing literature, packaging, documentation, point-of-sale displays, premiums, giveaways, signage, and handouts for all channels of market contact and engagement. This article explores how managing and controlling this portion of marketing operations can materially impact go-to-market effectiveness, increase business value, and create a competitive advantage.
After 38 years, multiple relocations, and herculean labors, this extraordinary collection has a permanent home and a compelling story to tell.
Even though today’s consumers are inundated with marketing-related messages, only a fraction of these messages actually get the consumer engaged. This article explores how marketers are using personalization to create customized communications that help them stand out from their competitors.
Data about manufacturing from the ISM and the Commerce Department have show a contraction compared to the prior year. In some cases that slowdown and contraction has been in process for 18 or more months. Retail sales and consumer spending have been the brighter spots of the economy. The inflation-adjusted growth rate of retail sales has been slowing since the beginning of 2015.
When you buy and sell software by the pound (# of features), you get distracted as a buyer as to what business challenge is actually most important to solve. As a vendor when you build software by the pound you keep adding without going back and refining the core features of your solution.
DG3, a significant player in the NYC metro, national and international market for commercial and financial printing, has entered another phase of its storied existence of acquisitions, going public, sale of the company, management buyout, return of the founder, sale to private equity and now a secondary sale to private equity and special situation fund Resilience Capital Partners.
Corrugated packaging protects effectively, presents handsomely, and succeeds environmentally. What’s not to like or to give credit where due?
Remember that “content is king” thing? The king is losing money. Worldwide ad agency Carat is forecasting moderate growth in advertising, but major shifts in the way ad budgets are spent. It's a fascinating look at worldwide communications with significant implications for printers of all sizes. And then those CMOs... just when they think they have it figured out, they're getting fired again.
We interact with packages so much and so often that we sometimes begin to merge with them—and they with us.
What happened at this year’s SGIA Expo may have happened in Vegas, but it’s not staying in Vegas. Our report from Day One of the show.
Even in today’s digital age, printed books are alive and well. The death of printed books has been greatly exaggerated, and emerging technologies and consumer preferences are converging. This article explores the tools and techniques that can help resolve the supply chain.
The Pew Research Center's recent report about book reading gives us a peek at the relationship of print and digital media. The report says “A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats.” The chart shows what formats their respondents used in the year prior to the survey. Only 6% were digital-only readers. The report states that 26% read no book in the last year; they may have read other things, but not books. Contrary to many reports about the “demise” of e-books, that has risen from 17% to 28%. It's been stuck there for three years. Print-only readers were 39% (remember: that used to be the entire market of book readers). Print and digital readers are now at 29%. Add the 6% digital-only, and you're at 35%. Content needs to be available in multiple media. Media selection is based on many factors, such as time, convenience, price, income, education, age, and others. Pew also offers insights into the use of audiobooks. The report is free can be downloaded from the Pew Research Center. One other note: when you hear that tablet sales are down or that e-book reader sales are down, keep in mind the versatile use of smartphones and their growing role in content engagement. Among readers 18-29 years old, 22% of them are reading books on their smartphones, 4x more than read them on e-book readers.
Implementing Print MIS software is an undertaking that touches every corner of your business. The belief system you go into this process with determines your success more than any other factor.
Thomson Reuters Core Publishing Service focuses on short and long runs of monochrome legal and other publications on lightweight papers. Adding a HP PageWide Web Press T360 with an inline Magnum Flexbook has significantly improved efficiencies for mid-sized to short runs. Learn more in this article sponsored by HP.
Massive global private equity funds move aggressively into the label and related printing segments, marketing services provider Firespring acquires Jacob North and does good, Supremex rolls up US envelope production, the newspaper chess game goes on and more.
Employment and GDP reports did not inspire, and July's printing shipments made us ponder. In the printing profits data, smaller did better, again. Ponder this: have print's gargantuans lost their economies of scale? Big was supposed to be better, smarter, and sturdy. It turns out that the big interest in big printers was of the loan payment kind. If pondering makes you hungry, you might consider some food shopping. They say the price of food is down but, alas, we learn it's just less up.
Whether it’s only a select few tasks or an entire production workflow, automation is slowly but surely coming to wide-format printing. How is that possible?
The recovery indicators were hit hard last month last month, with two of them falling below the levels at the start of the last recession. Those levels were the readings of these indicators for December 2007.
Transactional printing is the original variable data printing application. Each bill, statement, invoice, check, or explanation of benefits has content that is unique to the specific individual. Research continues to suggest that business expectations for paperless delivery adoption always exceed realized gains.
In this article, David takes a look at Konica Minolta and the company’s new strategy relative to Production Inkjet, Industrial Print, and building a Software eco-system, with a different approach than its competitors.
The reversal in trend for US commercial printing shipments went from somewhat benign to significant in July's data. Last year, the industry was relatively stronger than 2014, but shipments have been on a downturn for the last four months of reporting.
Inevitably, Cimpress (parent company of VistaPrint) is expanding beyond its roots with the micro business and the business card product. Pixartprinting, a 2014 Cimpress acquisition, targets the creative professional with a 100% upload-and-print model supporting an ever growing collection of product workflows.
As Creative Sign Designs was preparing to remodel its facility, President & CEO Jamie Harden came across dry-erase paint from ThinkPaint and immediately saw the benefits, both for his own staff and as a potential new revenue stream for the business.
Food waste is a shameful spectacle wherever it occurs. The problem is global, but so are efforts to solve it with new solutions for extending the edible lives of packaged foods.
When we talked about marketing services five years ago, the focus was on variable data and creating a personalized URL that linked to a landing page with pre-populated information. Although these capabilities are still important, today’s customers are seeking more. They want a strategic partner that will help them with their customer communications strategy.
Coding is one aspect of software. Making great software takes a team of well-coordinated resources. When we oversimplify software to just a coding event, we get unexpected results
What will motivate packaging printers to adopt digital presses? Personalization may be a key selling point, but it isn’t primarily what will drive installation of these machines.