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Displaying 1151-1200 of thousands of articles

 

Storefronts and Digital Magazines (Premium Content)

Since its launch in March of 2011, Adobe’s Digital Publishing Suite has captured a significant market share of digital magazine issues (Adobe claims 80% of top 100 magazines on iTunes) and we have followed its progress both in terms of added features and results for publishers. This article by Senior Editor Cary Sherburne takes a look at another option for digital magazine publishing. Mag+ launched in 2010. Mag+ premiered on the first iPads in April 2010 with PopularScience and has recently attracted former MPA Senior Vice President, Digital Strategy & Initiatives Ethan Grey as its Director of Product Strategy.


Is It Time to Specialize Your Sales Force? (Premium Content)

In today’s market, you must align your sales organization with your overall business strategy while also accommodating the changing demands of your customer base. This article discusses how taking a specialist approach can help you meet these objectives.


NPOA: Newest Star in the Association Constellation Aims to Be the Brightest for Quick and Small Firms

For an organization that’s said to have come into existence almost by accident, the National Print Owners Association (NPOA) has traveled a remarkably long way in a surprisingly short time.


EFI Highlights “Big Bets” at Connect 2014

About 1,500 people descended on the Wynn Las Vegas for Connect 2014 at the end of January. WhatTheyThink captured lots of video interviews (watch for them!) and had an opportunity to participate in the event as well. Here are a few Connect 2014 thoughts, including an interview with Benny Landa, who joined EFI CEO Guy Gecht in making an exciting announcement re: Landa Digital Printing.


Dscoop University to Debut at Dscoop9 in Orlando

In Part Three of our Dscoop series, WhatTheyThink Senior Editor Cary Sherburne speaks with John Tenwinkel, Director of Dscoop University, for a sneak peek into its debut at the upcoming Dscoop9 conference and what it will mean for Dscoop members worldwide.


E Pluribus Unum: “Butterflies & Buffalo” Project Uses Wide-Format Graphics to Document and Celebrate American Cultures (Premium Content)

In this age of poor-quality cameraphone images and unflattering “selfies,” it’s easy to forget how powerful high-quality, professional photography can be.


IDEAlliance, TAGA, and Their Quests to Make Sense of It All (Premium Content)

IDEAlliance and TAGA are closest things that the industry has to “brain trusts”: trade associations that have taken upon themselves the daunting task of curating the industry’s practical intellectual capital.


Advertising Agency Employment Surpasses Commercial Printing, Reflecting the Shift from Traditional Media

The major news in the data update is that employment in advertising agencies surpassed that of the printing industry in July 2013. For 2013, printing employment was down by -12,600 (-2.8%). The biggest change was in employees outside of production who were -8,400 of that decline (-5.7%). Graphic design employment was down slightly for the year, but these data do not include freelancers, which are an essential part of that business. Inside the advertising agency employment data are public relations employees, the main area of employment growth in this sector.


Eight Steps to Winning a Sales Process (Premium Content)

Companies that were disappointed with their 2013 results may be hoping that the year ahead will bring better things, but creating a winning sales process involves more than just hope. This article discusses 8 steps that businesses can take to improve their sales processes in 2014.


Chris Petro Discusses Global Aspects of Dscoop

Chris Petro is an innovator and thought leader in the digital printing industry and has given selflessly of his time to Dscoop over the past several years, currently serving as the Chairman of the Global Board of Directors as well as running his own multinational business, GlobalSoft Digital Solutions. WhatTheyThink Senior Editor Cary Sherburne recently spoke with Petro to learn more about what is happening with Dscoop on a global basis, and new developments he expects for the future.


2013 US Commercial Printing Shipments Reach $77.6 Billion

The Department of Commerce released December 2013 and revised November data. December shipments were $6.271B (-3.7% vs. Dec. 2012). On a current dollar basis, the total for the year was $77.6B, -3.8%. After adjusting for inflation using the Consumer Price Index, shipments were down -5.1%. The chart below shows current dollar and inflation-adjusted shipments starting with 2007


Inflation-adjusted US Printing and Print Services Shipments


Megatrends in Packaging: The Digital Age

The digital age is changing our world. Forces driving the change are: people, information and technology.


Association Activism at the Grass Roots: PIAlliance, PGAMA, and PIASC (Premium Content)

If all politics is local, the same is true of the work done by the printing industry’s regional trade associations. The executive directors of three PIA regional affiliates discuss how they bring grass-roots insight to the universal challenges of trade association management.


You’re Embracing Change… But What Are Your Customers Looking For? (Premium Content)

Marketing industry pundits have been analyzing today’s trends and are making recommendations about how to do things differently in the New Year. This article summarizes the insight that is being delivered to your customers and prospects from a variety of sources.


New CapEx Report Shows Substantial Interest in Investment in Wide-Format Capabilities (Premium Content)

Our own Dr. Joe Webb has just published the results of his latest survey of commercial printers and their planned investments for 2014—Strategies for Management’s 2014 U.S. Commercial Printers Capital Investment Survey and Forecast.


Dscoop9 Shaping Up to be “Best Ever”

It’s hard to believe that we are already in the 9th year of the Dscoop conference, the highly successful annual event for the Dscoop independent HP user group. Senior Editor Cary Sherburne spoke with both the Executive Director of Dscoop Mike Fogarty and Conference Chair Gary Garner, Chairman & CEO of GLS Companies, to find out why Dscoop9 is being positioned as the “Best Ever” and what the organization has done to keep its momentum going.


The Inkjet Paper Chase

Paper has always been critical to the printing process. After all, paper is both the raw material and the end product. Nowhere is that more apparent than when transitioning to production inkjet printing. Paper selection will have a tremendous impact on the production quality and profitability of your inkjet solution.


Transforming and Automating Workflows: Getting work into the plant Part Two - Have We Arrived or is it Just a Rest Stop?

In Part two of this two part article, David looks at some of the current solution offerings that are designed to bring your client’s jobs into your plant to see if and how they are meeting the challenges of today’s service provider.


2014: It’s Time for Service Providers to Embrace Change (Part 3) (Premium Content)

The communications world is changing, and printers of all sizes are realizing that it’s time to reposition their businesses. This article is the third in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. It evaluates the options for transforming your business model.


PIA and NAPL: Where They Are, and Where They Go from Here

Because they mirror the industry they serve, the printing industry’s two principal trade associations are seeing a picture they may sometimes have trouble recognizing. But, the groups say they have adapted to circumstances, learned from mistakes, and committed themselves to strategies for stability.


Finishing Digitally Printed Labels: What Do You Really Need?

In the world of label production, finishing or converting a label is as important as the accuracy and quality of the printing process itself. The decision whether to use inline or offline finishing/converting solutions depends on the make-up of incoming orders and the specific market needs of the customer.


With the Ring of a Bell and a Self-Confident Flourish, Kodak Returns to the New York Stock Exchange

Kodak’s renewed self-confidence as a B2B company focused on imaging for business was on full display as the company grandly relisted its common stock at the New York Stock Exchange (NYSE) on January 8.


2014: It’s Time for Service Providers to Embrace Change (Part 2) (Premium Content)

Service providers must support their customers with strategies that integrate print, mobile, online, and social media. This article is the second in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. It discusses the implementation of emerging technologies to effectively engage customers and showcases new capabilities/applications that can open new revenue streams for your business.


Xerox Appoints Jacobson to New COO Role for Technology Business, Promotes Copley to President, Graphic Communications Business Group (Premium Content)

Xerox announced a significant organizational change, creating a new position as Chief Operating Officer for its Technology (versus Services) Business for industry veteran Jeff Jacobson, who joined Xerox in 2012 as President of Xerox’s Graphic Communications Operation. Andrew Copley, who joined Xerox 18 months ago, will step into the role vacated by Jacobson. Senior Editor Cary Sherburne spoke with Copley in an exclusive WhatTheyThink interview to get the inside scoop.


Inflation-adjusted Annualized US Publishing & Advertising Agency Revenues

This chart shows the inflation-adjusted revenue trends for selected content-creation businesses. Note how advertising revenues have increased despite the declines in the revenues to publishers. Agencies have shifted much of their efforts to developing “earned media” (a/k/a search engines, social media, e-marketing and numerous other digital formats), and the production of it.


Maximizing Your Recycled Waste Revenue

Sometimes waste is something to get rid of. Other times, it can make money. Depending on your situation it can be your choice. With a bit of time and effort as well as assigning responsibility it can pay you dividends.


Ipex 2014: Spotlight on London

The return of Ipex to London in March 2014 is adding up to be a welcome capital gain for exhibitors and visitors alike. In this guest article by Trevor Crawford (Event Director, Ipex 2014), we get the rundown on what to expect.


2014: It’s Time for Service Providers to Embrace Change (Part 1) (Premium Content)

The most successful firms in today’s graphic communications market have taken strong traditional printing businesses with a solid customer base and evolved into multi-channel companies that are equally focused on print and integrated offerings. This article is the first in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. It focuses on the opportunities that exist for service providers of all types and sizes.


Manage Your Future: Building Your Personal Brand

How are you described by your family, friends, colleagues and your clients? It should be pretty obvious that each of has a “personal brand”; a brand that should define your unique value to those around you. The real issue is whether or not you are pleased with your brand and how you manage it.


Harland Clarke and Valassis: There’s a Real Strategy in Play (Premium Content)

So, why would a firm that started life as a check printer and that still focuses primarily on financial institutions spend $1.8B to buy a retail coupon and advertising printer?


A Visit by the Ghost of Printing Yet to Come

Predicting the future is easy; predicting what will happen next month is almost impossible. Prediction is especially difficult in the printing industry because we adapt technologies from other disciplines.


Social Media for PSPs: Get Linked Up and LinkedIn for Business Development

The explosive proliferation of social media is the hottest topic in marketing today. For print service providers (PSPs), it brings both intrigue and confusion: “Should our business be on Facebook, Twitter, LinkedIn, YouTube or Instagram? My kids are on Pinterest, Vine, Tumblr and Foursqure, so should my business be there, too? What am I supposed to do with Google+?”


New Printing Opportunities for Flexible Packaging Converters

Over the last decade digital printing has moved from a niche market to a high growth segment embraced by a large number of print service providers (PSPs) that acknowledge the added value and higher profits of digital. One of the results of the proliferation of digital technologies is a convergence of once separate activities.


Personalization Goes Mainstream (Premium Content)

With a rapidly growing number of customers expecting their communication experiences to be tailored to their specific needs and wants, it’s more important than ever for companies to segment and personalize their marketing efforts. This article discusses how personalization tactics like data mining, audience segmentation, and predictive modeling now play a prominent role in driving e-mail marketing, content marketing, and online advertising.


Transaction Statement In-Plant Printers: A Perspective on their Needs

The number of transaction statement in-plant printers has been in decline for some time, due mainly to a decline in print volumes caused by suppression and more recently the effect of electronic bill presentment, which has become a default option for many who open a new financial or insurance account.


Is a box just a box? How packaging is impacted by the digital revolution.

Those who have been around the packaging industry can tell you that no one can predict its future. From experiments gone awry – like Jacques E. Brandenberger’s failed attempts at transparent tablecloths that ultimately resulted in the invention of cellophane in 1908.


Is Digital Printing for Corrugated Packaging; The Holy Grail or Third Rail?

My first exposure to digital printing for Corrugated Packaging occurred when I joined Inland Container. This occurred in late 2000, and Inland was in the process of developing a prototype digital press to evaluate the potential for digital printing in Packaging.


Need to Scale Your Sales? Invest in Marketing (Premium Content)

The online world enables good online marketing to escort prospects through the sales process (know me, like me, trust me, and pay me). Online marketing is a path to scaling your sales reach.


Phoenix’s AZ Pro Uses Vehicle and Fleet Graphics to Keep on Truckin’ (Premium Content)

From so simple a beginning. Avondale, Ariz.’s AZ Pro Signs and Graphics, based just outside Phoenix, started nine years ago with a 21-inch plotter—and has seen no less than double-digit growth every year, even during the recession years.


Looking for extra Cash – check your Trash

Companies are always looking for ways to save money or reduce costs. The more you do the harder it is to find ways to improve the bottom line. Looking at your trash may not be the first area you investigate but it does offer the opportunity to reduce costs. The concept is to recycle/reuse/repurpose and reprocess all materials which had been “thrown into the dumpster”. This takes some time and effort as well as the cooperation of your employees. Done properly not only can it reduce your costs and lessen your environmental impact, it can increase your sales as well.


With Planning and Preparation, Commercial Printers Have a Growth Opportunity in Special Effects for Packaging and Labels

Commercial printers are increasingly examining the label and packaging market—and they like what they see. As digital technology lowers both the cost of entry and the learning curve for excellent execution, particularly in the area of special effects, the business benefits can be substantial.


Sizing Up Inkjet’s Paper Requirements (Premium Content)

Sean Smyth of Digital Demand World, the publication for the digital print industry, looks at how paper grades are changing to meet inkjet requirements.


It’s Time to Think about Print to Mobile! (Premium Content)

Technological advances have drastically changed the way people consume information. Today’s businesses must facilitate the movement between print and mobile formats to add value to communication. This article highlights how Roberts Communications is supporting consumers in the move toward mobile channels while still supporting print.


Really Great Deals! Eight Keys to Create One (Premium Content)

Consolidation looks like the obvious play in a shrinking industry space: put two friendly competitors together, eliminate redundant / duplicative activities, pocket the savings and move along happily. Sounds simple and neat. Uh oh.


Digital Publishing Model for Magazines Gaining Steam (Premium Content)

Recent data published by Adobe sheds light on what’s happening with digital magazine publications. Since the launch of Adobe DPS less than three years ago, more than 150 million Adobe-DPS powered digital publications have been downloaded and read on mobile devices.  (Adobe DPS has 80% market share in digital magazine publishing). And more time is being spent with publications in digital form than in print. This is a trend our readers should be watching and looking for ways to capitalize on.


Printed Books versus eBooks: Telling the Story (Premium Content)

Ricoh commissioned an I.T. Strategies study titled The Evolution of the Book Industry: Implications for U.S. Book Manufacturers and Printers. The study looks at the impact of ebooks on printed book volumes, reader preferences for print versus electronic formats and more. Senior Editor Cary Sherburne spoke with I.T. Strategies VP Marco Boer and Ricoh’s Worldwide Manager Inkjet Technologies, Mike Herold, to learn more.


What’s next for Digital Printing for Packaging?

The potential of digital print is broadening, and packaging companies are only just beginning to realise the benefits on offer in terms of personalisation, customer engagement and integration with online campaigns.


Transforming and Automating Workflows: Getting work into the plant Part One: A Trip Down Memory Lane

In Part one of this two part article, David looks at Some history of, and some of the solution types for getting work into your plant.


Heard the Buzz about Digital Print for Packaging?

If you’re a product marketer, packaging developer or brand manager, chances are that you’ve heard about digital print. But how much do you really know about it?


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