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Research confirms that there is a growing disconnect between what marketers want and need from their data and what they are actually getting. This article discusses some of the challenges that today’s marketers are facing and explores how SG360° is taking a different approach to improve its clients’ marketing efforts.
InfoTrends’ study entitled Understanding Vertical Markets: Enterprise Communication Requirements surveyed over 1,000 enterprise executives. When asked about the top data challenges that they faced related to executing personalized campaigns, respondents highlighted tracking responses, understanding response drivers, and analyzing and mining data.
Unless you are a large public company who needs to “protect their brand” and produce appropriate messaging for Wall Street (otherwise known as corporate marketing), the primary role of marketing in your organization should be lead generation.
InfoTrends revisits September’s Graph Expo and recaps some of the highlights from a wide-format perspective. At the same time, the show itself is evolving into entirely new directions, reflective of how the industry itself is evolving.
Can it be mid-November already, with preparations for the year-end holidays getting into full swing? Just ask International Paper. The Wall Street Journal recently quoted IP’s chief executive Mark S. Sutton as saying that box orders for the online retail segment have been up 15% year-over-year in 2014 and could continue rising, depending on demand. The story reports that the surge in demand for holiday packaging from both online and traditional retailers is helping to improve the performance of IP’s industrial packaging unit, which provides cardboard boxes, specialty packaging, retail displays, and paper bags.
October 2014 –Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries
Filtering what we know from what we think we know about label and packaging market trends is the objective of “Emerging Technologies for Packaging Innovation,” a newly published report from GrCI Cal Poly and Packaging World.
The raw potential of what technology can do for our business is unlimited, like a book a matches there is great possibility. Execution is about determining which match (project, goal, objective) you are going to put your energy into to ignite and then sustain your focus to create real change. Dreaming helps you think big, executing forces you to act within the constraints of your environment (resources, market, customers, and budget).
It is estimated that Generation Z—those born between 1994 and 2004—represents over 25% of the U.S. population. These individuals are rapidly coming into their own in terms of influence, consumption, and spending power. This article considers the ways in which businesses can reach these up-and-coming consumers.
The SGIA Expo was about more than just new hardware—new substrates were also on display, as well as what keeps the hardware productive: color management, production, and RIPing software.
Functional additives help plastic packages do a better job of protecting their contents. Of the many different kinds of functional additives, the most widely used are those that remove unwanted oxygen, block UV and IR radiation, and eliminate or reduce static.
Massachusetts-based Bridgeport National Bindery has turned to production inkjet press technology to revolutionize its business and to significantly outweigh the decline in its traditional library binding business as discussed in this article, sponsored by HP.
Having an integrated web-to-print and print MIS system isn’t just about being able to technically connect the systems. To get the most out of this integration you want to enable communication between systems that makes the two systems truly seem like one in terms of information exchanged
Our continuing coverage of the impact of digital alternatives on the world of print and publishing features Stryker Orthopaedics’ use of digital publishing technologies to more deeply engage its sales force and surgeon customers while reaping significant cost and time savings. Senior Editor Cary Sherburne speaks with Stryker’s Orthopaedics’ Creative Director Stephen Brown to learn more about the journey.
As a print service provider, your services help your customers build their business and their client base. To stay competitive, it's vital that you stay ahead of the game, keeping abreast of changing technology that can change the way you do business and the services you offer your customers. That's why you need to know about the new iPhone 6 and its NFC (Near Field Communication) technology, brand new for this iPhone model.
I am involved in a lot of conversations where companies and people are trying to solve a business challenge with software. Communication is so compressed nowadays, people’s time is limited, and we are almost always communicating across multiple time zones and frequently across cultures. This makes a common understanding difficult and opens up lots of opportunity for confusion.
At a launch event in New York City Wednesday morning, HP made two new technology announcements under a category it is calling Blended Reality—a 3D printing platform called Multi Jet Fusion, and a new type of interactive workstation/workspace called Sprout. Both these initiatives are part of what HP is calling its Blended Reality ecosystem designed, says the company, “to break down the barriers between the digital and physical worlds.”
We live in an interesting time for lead generation marketing. With e-commerce and self-service sales, some companies don’t even need a sales force. They just need very effective lead generation marketing to help bring customers to them. This article highlights recent data and offers success strategies for service providers.
Senior Editor Cary Sherburne recently had the opportunity to spend quality time with Kodak’s new CEO, Jeff Clarke. Read on to hear what Clarke has to say about what attracted him to Kodak, where he plans to take the company, and his strategies for getting there.
SGIA Expo exceeded virtually everyone’s expectations. In Part 1 of our show coverage we look at some of the major hardware introductions.
Memjet, the US company that in 2012 acquired the patent portfolio of Sydney-based Silverbrook Research relating to MEMS-based inkjet digital printing, has terminated its OEM partner agreement with Australia’s Rapid Packaging Services. The agreement has three more years to run until 2017.
Now that most of the year's big trade shows are behind us, we can think back on what we've seen. The September Label Expo Americas show in Chicago offered what we believe is a good lesson—for a print-related trade show to stay vital, labels and packaging are a key source of longevity.
Sometimes, it’s good to step back from the speeds, feeds, and tech specs to reflect on the fact that packages and labels can be, well, downright beautiful. Eye-beguiling examples of the aesthetic gems that high-end production makes possible are all over the Internet.
Online search has replaced the Yellow Pages as the primary way local businesses get found. This change requires a very different approach by businesses and a steep learning curve. The online world requires you to compete to be “found” for a lion share of the search traffic. The competition is constantly changing, therefore local businesses need to make a sustained investment.
There have been many new digital label and packaging presses released recently, and there are more to coming in the near future. However, these new digital presses will never reach optimal production levels or support and drive the new market requirements, without new standards and workflows.
Change evokes fear in some, excitement in others, and dread in many. What we can all agree on, change is picking up the pace.
If You Think Selling Your Business is Like Selling Your House – Guess Again! Part Two: Improving Value
This is part two of a series on the differences between selling a house and selling a business. In part one, we discussed some of the key drivers and the effects that improvements have on home value. In part two, we drill down into the effects that various improvements in a business can have on transaction value.
There’s a quiet revolution happening in the printing industry. In an effort to jump-start innovation, printing companies are collaborating with vendors to apply new strategies, digital tools, and technologies. Xerox’s Premier Partner Congress in Madrid, Spain explored how market innovations continue to enhance print’s value as part of the overall communications mix.
After serving for 30 years at NAPL, Joe Truncale has decided to leave the association to accept the positon of CEO of the Public Relations Society of America (PRSA). Effective January 12, 2015, Ken Garner will become the CEO for AMSP/NAPL/NAQP. Garner was the CEO of AMSP at the time of its merger with NAPL/NAQP. Senior Editor Cary Sherburne talks with Truncale about the past, present and future of his career.
Messe Düsseldorf, the organizer of the drupa trade fair, recently published a “drupa Global Insights Report” on the impact of the Internet on print. It’s based on responses to a survey from more than 1,000 senior decision-makers in the printing industry, including 240 who furnished personal examples of the impact in their own companies.
Post-processing equipment and software solutions for labels and packaging were well represented at Graph Expo/CPP, which has come into its own as a showcase for these applications.
WhatTheyThink was at Graph Expo in full force, including our annual Economic Outlook Breakfast with Dr. Joe Webb and our popular WhatTheyThink Video Studio. We also made time to attend press conferences and walk the show floor in order to bring news and insight to our readers. Senior Editor Cary Sherburne shares a few thoughts about the show.
Efficiency requires the segmentation of your workflow into at least three different workflows: self-service, light-service, and full-service. Each workflow applies the appropriate amount of labor and technology to deliver on the promise to the customer in the most efficient manner possible.
Part 1 in a two part series on the differences between selling a house and selling a business. In part one, we discuss some of the key drivers and the effects that improvements have on home value. In part two, we drill down into the effects that various improvements in a business can have on transaction value
In today’s ever-changing business world, CMOs are now responsible for forging a bond with new customers, retaining existing customers, and expanding the relationship with all customers. This article provides a brief discussion on the ways in which marketing executives are expected to shape the customer experience. It also offers insight on what service providers can do to deliver extra value to these executives.
For those of us who cover wide-format and specialty graphics printing, the biggest show of the year is the SGIA Expo, coming up next week in Las Vegas. It can be tough, travel being what it is, to muster enthusiasm for far-flung trade events, but there is a great deal of value in getting out of the office and attending these kinds of shows. So in this “listicle,” here are the top seven reasons I am looking forward to next week’s show.
Over the past twelve months or so it seems that iBeacons, a new-ish piece of mobile tech, has pretty much every B2C marketer or technologist so excited that they’re jumping up and down like a 3 year-old with ADHD.
The productive, colorful, versatile, and cost efficient digital systems for labels and packaging on display at Graph Expo 2014 will come to be seen as inevitable investments for every printing company that is serious about making it in the label and packaging business.
In this article, sponsored by HP, Senior Editor Cary Sherburne follows up on progress at Hudson Printing in Salt Lake City with its customized HP T350 Color Inkjet Web Press. Paul Gardner, Director of Innovation, talks ink, applications, substrates and strategy.
Wayne Lynn reflects a long successful career, the changing industry, and offers advice for future leaders.
There are a number of environmental influences that affect the quality and productivity of a printing operation. Humidity is one that some shops never really address. By maintaining an ideal humidity a number of problems can be controlled.
To breathe new life into their businesses, service providers must develop strategies that reflect the changes occurring in the graphic communications market. This article provides an overview of some of the strategies that industry players are using to transform their businesses.
Graph Expo this year is at the mid-point between two drupa's and although a bit smaller show than previous years, proved to be rich with many exciting developments.
What's made the economic recovery since June 2009 so intriguing has not been its below-history GDP growth rate, but also the deterioration in key measures of employment. The labor force participation rate has been declining as idled workers decide not to return to the workforce.
One day prior to the SGIA Expo, Roland DGA is launching their inaugural ImagiNATION 2014 user group conference, designed as an information exchange for owners and operators of Roland’s wide-format printing equipment.
This year’s upcoming SGIA Expo in Las Vegas will showcase the latest technologies, applications, and opportunities in today’s wide-format and display graphics markets.
It’s been a long downhill slide for roll-up activity in the commercial printing industry. The major players have either exited the field (Consolidated Graphics), partially disintegrated (Nationwide Argosy, né Nationwide Graphics), or struggled with their own lack of clear strategic direction (Cenveo, né Mail-Well). That void may soon be filled by regional players that are stretching beyond the boundaries of their original core operation. In contrast to those aforementioned major league teams that were fueled by shares issued in the public markets, the new draft of contenders are energized and coached by private equity funds flush with cash and the ability to borrow at very favorable rates from eager lenders.
Among printing systems for the quick, attractive, and cost efficient production of labels and packaging, none do it better than or nearly as often as offset and flexographic presses. Conventional label and packaging production was well represented at Graph Expo/CPP 2014.
Canon USA recently hosted a roundtable discussion titled The Evolving Workplace: Examining the Opportunities and Challenges Created by BYOD and Mobile Technologies. Senior Editor Cary Sherburne spoke with Canon USA’s Dennis Amorosano, Vice President & General Manager of Marketing and Professional Services, Business Imaging Solutions Group, about the internal and external implications of the underlying Workflow Optimization Study for printing operations.