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In today’s ever-changing business world, CMOs are now responsible for forging a bond with new customers, retaining existing customers, and expanding the relationship with all customers. This article provides a brief discussion on the ways in which marketing executives are expected to shape the customer experience. It also offers insight on what service providers can do to deliver extra value to these executives.
For those of us who cover wide-format and specialty graphics printing, the biggest show of the year is the SGIA Expo, coming up next week in Las Vegas. It can be tough, travel being what it is, to muster enthusiasm for far-flung trade events, but there is a great deal of value in getting out of the office and attending these kinds of shows. So in this “listicle,” here are the top seven reasons I am looking forward to next week’s show.
Over the past twelve months or so it seems that iBeacons, a new-ish piece of mobile tech, has pretty much every B2C marketer or technologist so excited that they’re jumping up and down like a 3 year-old with ADHD.
The productive, colorful, versatile, and cost efficient digital systems for labels and packaging on display at Graph Expo 2014 will come to be seen as inevitable investments for every printing company that is serious about making it in the label and packaging business.
In this article, sponsored by HP, Senior Editor Cary Sherburne follows up on progress at Hudson Printing in Salt Lake City with its customized HP T350 Color Inkjet Web Press. Paul Gardner, Director of Innovation, talks ink, applications, substrates and strategy.
Wayne Lynn reflects a long successful career, the changing industry, and offers advice for future leaders.
There are a number of environmental influences that affect the quality and productivity of a printing operation. Humidity is one that some shops never really address. By maintaining an ideal humidity a number of problems can be controlled.
To breathe new life into their businesses, service providers must develop strategies that reflect the changes occurring in the graphic communications market. This article provides an overview of some of the strategies that industry players are using to transform their businesses.
Graph Expo this year is at the mid-point between two drupa's and although a bit smaller show than previous years, proved to be rich with many exciting developments.
What's made the economic recovery since June 2009 so intriguing has not been its below-history GDP growth rate, but also the deterioration in key measures of employment. The labor force participation rate has been declining as idled workers decide not to return to the workforce.
One day prior to the SGIA Expo, Roland DGA is launching their inaugural ImagiNATION 2014 user group conference, designed as an information exchange for owners and operators of Roland’s wide-format printing equipment.
This year’s upcoming SGIA Expo in Las Vegas will showcase the latest technologies, applications, and opportunities in today’s wide-format and display graphics markets.
It’s been a long downhill slide for roll-up activity in the commercial printing industry. The major players have either exited the field (Consolidated Graphics), partially disintegrated (Nationwide Argosy, né Nationwide Graphics), or struggled with their own lack of clear strategic direction (Cenveo, né Mail-Well). That void may soon be filled by regional players that are stretching beyond the boundaries of their original core operation. In contrast to those aforementioned major league teams that were fueled by shares issued in the public markets, the new draft of contenders are energized and coached by private equity funds flush with cash and the ability to borrow at very favorable rates from eager lenders.
Among printing systems for the quick, attractive, and cost efficient production of labels and packaging, none do it better than or nearly as often as offset and flexographic presses. Conventional label and packaging production was well represented at Graph Expo/CPP 2014.
Canon USA recently hosted a roundtable discussion titled The Evolving Workplace: Examining the Opportunities and Challenges Created by BYOD and Mobile Technologies. Senior Editor Cary Sherburne spoke with Canon USA’s Dennis Amorosano, Vice President & General Manager of Marketing and Professional Services, Business Imaging Solutions Group, about the internal and external implications of the underlying Workflow Optimization Study for printing operations.
Purchasing new technology is always done with the best of intentions and the desire to implement to a fully utilized state. Often the day-to-day business takes over and erodes the focus of a new technology project. Getting a game-plan together to ensure success and cement the purchase as a worthwhile one is critical.
Graph Expo 2014 was a memorable one. The fire at O’Hare on Friday September 26th had many vendors and attendees scrambling to find their way to Chicago. There were countless stories of planes, trains and automobiles with many people having to find last minute modes of transportation to make it to McCormick. At the very least, people suffered through long delays waiting for planes to take their turn getting air space around Chicago. However, the logistical challenges weren’t the only thing that made Graph Expo 2014 memorable. The footprint of the show was noticeably smaller than in previous years.
Some people wonder if there is still any value in meeting a customer or prospect on a trade show floor as opposed to an office environment. Following the completion of Graph Expo 2014, this article explores the value of trade shows in today’s sales and marketing ecosystem.
There's been a lot of interest in the stronger dollar for many reasons. Some consider it a safe haven during times of global tensions. Others say it's a bounce off a bottom. Still others consider the dollar the least ugly of all the major currencies. But is it really stronger? (Two charts)
As humans, we are beings that choose. We have reached the point, because of technological advances, where we can literally choose the course of our own evolution. We are living in a time of rapid change and the ability to shape it through our choices is mind bending in its implications. We can literally choose our own destruction or the path to abundance and peace. That, in itself, may be the best definition yet of what civilization means.
Many of the production inkjet vendors are beginning to introduce new offerings, David Zwang continues to look at many of these new products as they are introduced in the context of what was learned in the original series. In this article David looks at the Ricoh Pro VC60000.
With a manufacturing footprint that spans more than 50 plants on three continents, Multi Packaging Solutions (MPS) stands at the crossroads of nearly every major market and technological trend in packaging production. In this interview, MPS’s Erin Willigan talks about what it takes for a diversified packaging company to remain a leader on a global scale.
Since its founding in 1980, Buffalo-based Zenger Group has a history of innovation. Today, the company is an expert in personalized communications and runs a highly efficient operation. Senior Editor Cary Sherburne speaks with Steve Zenger for an inside peek.
Change is difficult for most people; everyone travels at their own pace through a process that starts with resistance and for most finishes in acceptance. You can improve your chances of success by communicating a lot in the beginning, providing emotional support in the middle and then becoming more of a coach once people are starting to accept there is really only one option – adapt or leave.
Web-to-Print and Print MIS vendors have always been represented at Graph Expo mostly hidden amongst the presses, wide format devices, and finishing gear. The trend we are seeing is less heavy equipment at the show, hence more room for software solutions to get the air time they deserve.
This product spotlight focuses on three areas of the PageDNA offering: the store building wizard and project management approach to configuring new storefronts, their open approach to integrations, and the flexibility of their services model.
Graph Expo 2014 is shaping up to be an exciting show. WhatTheyThink contributor and industry guru David Zwang and Senior Editor Cary Sherburne highlight a whole range of new hardware and software updates visitors to the show should take time to see.
In the Biblical story of David and Goliath, David defeats the better-equipped and larger Goliath because he is able to transform his opponent’s advantages into disadvantages. This article applies that story to small print service providers and highlights the ways in which they can exploit the weaknesses of larger organizations.
The latest data from the Commerce Department's Quarterly Service Survey shows that advertising agency revenues have climbed at the rate of 7% per year since the recovery began after June 2009. The rate of growth exceeds real GDP growth which has been +2.2% on an annual basis since that time. How did they do it? A strong emphasis on digital media strategy and production that's replaced their loss of commissions and fees for broadcast and print advertising. Publishers revenues have not come close to even that lackluster GDP rate. The steep decline for magazines and books is over, for now: they are not growing and the decline in revenues is mild. Newspapers, however, are still in long term decline. Newspaper revenues are about half of what the were in 2004.
Graph Expo 2014 kicks off on Sunday. Every year, wide-format becomes a more conspicuous and important part of the show. Here is a rundown of some of the things you can look forward to on the show floor.
Packagers Are Urged to Come to CPP Expo for the “Best Technology Investment Opportunities in Converting and Package Printing”
Co-located with Graph Expo, the CPP Expo for packaging specialists does full justice to the term “show within a show” by offering a rich mix of exhibits, educational sessions, and technology investment opportunities.
Senior Editor Cary Sherburne talked with Aaron La Porta, graphic designer/developer for the Buffalo Bills. The team is leading the NFL in implementation of mobile apps, and La Porta has a great story to tell. Inside the story is sage advice for printers looking to get into the mobile app world.
Focus is a challenge in our always connected and therefore always interrupted lives. Print software projects like web-to-print and Print MIS require long-term dedicated focus to ensure success. Project success is about getting live sooner and incrementally determining the next most important improvement to the implementation (forever).
When installing and using print technology, you have a lot of resources to rely on: the vendor, your internal team, the internet, user manuals, consultants and so on. However, often the most untapped resource pool is the user community to which you belong.
Adapting to the new realities of our digital world is a challenge for all industries. Digital Darwinism impacts all of us because the rate of change in technology and society is outpacing our organizations. Change is inevitable; the pace of change has to accelerate if you’re going to be on the survivor side of Digital Darwinism.
Small business seems to be improving, at least according to the NFIB monthly survey of small business owners. For years, it was usually trapped between two recession bottoms, but it has broken through of three consecutive surveys. It's an encouraging report, but it's not bullish. The NFIB commentary states “More owners still think business conditions will be worse in six months than think they will be better. Few see the current period as a good time to expand. The outlook for improvements in real sales volumes faded. Interest in borrowing continues to remain at record low levels; owners are satisfied with inventories and aren’t planning a lot of investment.” The NFIB is still in the range of a 2+% GDP growth level, but sees not robust small business activity in the near term. Basically, the NFIB report is good news in that conditions are better, but a big positive breakout in activity will remain elusive.
Apple recently announced the release of its iPhone 6. As many predicted, the device includes an NFC chip. The assumption was that Apple would offer tag-oriented capabilities with its iPhone 6 and iPhone 6 Plus, but this is not the case. For the time being, the NFC chip with the iPhone 6 cannot be used with anything other than Apple Pay. This article provides an overview of the new phone’s technology and the implications for service providers.
“Virtuous and healthy: those are the attributes of tomorrow’s packaging.” That proposition keynotes Packaging trends / The future of manufacturing, a white paper addressing the ethical as well as the technical mandates that packaging manufacturers must uphold in changing consumer cultures.
Versioning, the use and integration of digital displays, eye-tracking, point-of-purchase displays, mobile technologies, and payment software, “virtualization”—where a company offers a particular printing service but outsources the actual production, and printing as a service are quickly becoming the status quo in the wide-format printing business.
This product spotlight focuses on three areas of the EPMS Print MIS offering: the continuous expansion of Print MIS direct users, the support for an industry that is aggressively diversifying, and the ability to make EPMS work uniquely for your business through customization and integration.
Bioplastics—plastics made partly or wholly from renewable raw materials such as cellulose, vegetable oils, and other natural substances—are deepening their reach into packaging for food and other consumer products. Behind their rise are distinct economic and market forces driving global demand for alternatives to fossil-fuel based plastics.
Senior Editor Cary Sherburne recently spoke with Documation Vice President and COO Martin Aalsma in developing this HP-sponsored feature. Documation is the proud owner of two HP T230 Color Inkjet Presses that it is leveraging to reduce costs, improve throughput and develop new product offerings
Streamworks acquires design and production boutique, Maidstone Capital adds EU Services to its portfolio to join with Com-Pak Services, YGS Group acquires Print Management, Performance POP buys Miramar Designs, RockTenn purchases display division from American Greetings, and more - August M&A transactions and restructurings are posted at The Target Report.
Consumer packaged goods (CPG) companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1 percent penetration will likely expand to 5 percent and could accelerate to as much as 10 percent in short order. The source is a new report, The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association (GMA) by The Boston Consulting Group (BCG), Google, and Information Resources, Inc. (IRI).
Second quarter US commercial printing profits were $1.13 billion, based on the recent Quarterly Financial Report issued by the Department of Commerce and combined with other Commerce Department and Bureau of Labor Statistics data. This was down -7.5% compared to Q2-2013. For the last four quarters, total profits were $3.67 billion, and that is +20% higher than the equivalent measure a year ago. The Q1 four-quarter moving total was revised down from $4.03 billion to $3.77 billion.
Just being a printer is no longer enough. Today’s customers are seeking marketing service providers with a variety of skills. This article cites recent survey data from eMarketer and InfoTrends to explore the shortcomings that marketers see within their agencies and how service providers can fight back and become more valuable in the eyes of their customers.
Dynamic digital signage (DDS) is being touted as a hot opportunity for sign shops and other wide-format service providers. But where does one start? And how can digital complement print signage?
Corrugated board meets a wide range of consumer and non-consumer packaging requirements. Customers who appreciate the full range of functional and creative possibilities with corrugated board are turning to Axis Corrugated Container for help in migrating their packages to the substrate.
The three top reasons web-to-print projects fail; the lack of business leadership, the sales team fails to sell the solution, and the customer fails to adopt the solution.
Last week, KPMG published a Forbes Insights report entitled Setting the Course for Growth: CEO Perspectives. The report provides a direct reflection of how all owners and executives—including those in the graphic communications industry—should be thinking about their businesses. This article outlines the key findings from the study.