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Today’s consumers have grown comfortable with the ideal of establishing a one-on-one dialogue with marketers, and many consumers have come to expect this level of intimacy. This article cites recent research to explore consumers’ practices and preferences when interacting with direct mail and other types of content.
Find peers to collaborate with at all levels of your company. When your web-to-print person gets stuck, they should have life-lines to other printers who have the same technology. Don’t rely solely on the vendor. Industry events are the best places to meet peers who share your challenges.
The USPS is always in the news, and last month's Annual Compliance Determination report was not particularly positive. “The majority of products failed to meet service performance targets for FY 2015” read the Postal Regulatory Commission press release. The PRC directed “the Postal Service to improve service performance and provide a comprehensive plan within 90 days.”
If you are planning to attend drupa 2016, make sure your agenda gives you plenty of time to review what HP will be bringing to Hall 17. There is going to be a great deal to see.
The US Department of Commerce issued its latest report of US commercial printing shipments (NAICS 323) and the data show 21 consecutive months of positive comparisons to the prior year current dollar shipments. The trend started with June 2014, and has been an average increase of +3.3%, +$225 million per month, for that period.
We may have gone through the first six week recession in history. That's said a bit tongue-in-cheeck, but many of the economic measures seem to have bottomed or are in the process of doing so. Besides that, recessions are measured in quarters, not weeks. The doom of the global economic slowdown and the worldwide currency crises seems to have left with a whimper.
A decision to attend drupa 2016 represents a major investment of time and travel expense. The director of the global event talks about why label and packaging producers are among those who should most seriously consider making it.
Senior Editor Cary Sherburne has been a long-time customer of Zazzle and was thrilled with the recent opportunity to visit the company’s manufacturing sites in San Jose CA. Learn more about the successful business this unique company has built in this article sponsored by HP.
Landa has announced that its lineup of Nanographic Printing presses at Drupa will include sheetfed presses running at 13,000 B1 sheets per hour as well as one meter-wide (41 in.) web presses printing on plastic packaging films. The company will also unveil Landa Nano-Metallography, a zero-waste metallization technology that will halve the cost of metallized printing compared to foil transfer processes.
SGIA’s Marci Kinter offers a comprehensive set of environmental sustainability tips and strategies that go beyond merely choosing the right substrate.
The concept of creating relevant communication is becoming table stakes, and marketers with the most targeted strategies will be the ones that win. This article cites recent research from InfoTrends and explores how pii is stepping up to the data challenge.
In Part Two of this two-part article, David continues his review of Landa, the Nanographic Printing technology, and additional new development and offerings in preparation for drupa 2016.
Profits bounced back from a terrible third quarter which had an industry-aggregate loss of -2.57% as a percentage of revenues, and went back up to a more reasonable 4.38%. The difference was the massive writedowns of the third quarter which resulted in a -10.97% loss in printing companies with more than $25 million in assets.
In a clear case of dealing with a two-handed economist when asked about economic conditions, the Bureau of Economic Analysis increased their estimate of fourth quarter GDP to +1.4%. The initial report was +0.7%, and then it was revised to +1.0%, and now it is +1.4%. They were off only by $100 billion from the first report, greater than the size of the printing industry, just to add some perspective about how big the US economy is.
Your customers don’t want to be trained, your customers want you to make them look good in front of their boss, get them promoted, and generally make their lives easier. Don’t try and educate your customers, sell them on what’s in it for them if they adjust their behaviors (e.g. use your web-to-print system, submit print-ready PDF files, etc.)
In this two-part article, David looks at Landa, the Nanographic Printing® technology, including additional new developments and offerings in preparation for drupa 2016.
Sign Expo 2016 comes to Orlando, with four days of educational sessions, keynotes, and a packed exhibition hall. As an added bonus, both Roland’s ImagiNATION 2016 and Durst’s Retail 2020 are colocated with this year’s Sign Expo.
This past week, Quad/Graphics released a study entitled Millennials: An Emerging Consumer Powerhouse. One of the key areas of focus was how printed materials are used by today’s “connected” generation of Millennials. This article provides an overview of how Millennials interact with printed media.
Now that 2015 data are complete, we have run the forecasting models again and present them in this chart.
One workflow for all job types results in wasted labor, unrealized profits, and slower turnaround times. The modern print business has to drive automation by creating different routes for different job types. The approach has to be strategic, because automation in one area can create congestion in another.
Now, what was it you wanted to sell me? If the format of your advertising pitch is one that inspires confidence and trust, we may be able to do business.
The company finally has made a full commitment to digital, most notably with the coming launch of a B1 inkjet press. But conventional production will still anchor its presence at the show.
In this article, David looks at Xeikon, its new Trillium Liquid Toner technology and press, as well as its latest offerings in preparation for drupa 2016.
Outsell, Inc., those folks who got our industry's attention by saying “print can be a legitimate spinoff from the Web,” are out with their latest estimates of media spending for 2016. Their latest data should make print owners and executives take notice because they offer a view into the problems that communications decision-makers face, and we're all about solving problems, aren't we. Dr. Joe adds his commentary to theirs and his insights into some of the latest economics news.
A new iGen, new production inkjet models, and software solutions were pre-announced to Xerox customers and the media at a special event held last week at the Gil Hatch Center in upstate New York.
Born between the early 1980s through about 2000, Millennials are a highly connected audience who don’t know a world without personal computers and mobile devices. This article cites recent research from InfoTrends to explore how tried and true direct mail campaigns can still be highly effective within this diverse generation.
Advertising Agency Revenues Have Major Revision Down for 2013 & 2014, but Remain in Long-term Uptrend
The US Department of Commerce released its latest Quarterly Service Survey last week, and it reduced shipments for the third quarter of 2013 by -$4 billion (whoops – a -15% statistical error).
Web-to-print is a strategic initiative that creates two service level paths through your organization; self-service and full-service. Your leadership is the key ingredient required for success.
Digital Package Printing As an Innovation Tool for Consumer Brands: an Interview with Mike Ferrari ()
Digital printing is no longer a tangential technology for packaging—it’s a mainstream process for brands that want to stay fully engaged with consumers. An authority on brand management explains why.
There are a number of different printing technologies used to print fabrics and textiles. One of the most common—and the one that is getting the most attention these days—is dye sublimation. What is dye sublimation printing, and what do you need to take advantage of the technology?
Marketing attribution is the science of determining what channels are driving desired actions and assigning them appropriate credit. Print is an important channel in the marketing mix. This article highlights recent InfoTrends’ research that attributes the value of print in the mix.
February 2016 – Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries.
The latest printing shipments were discussed in the “Mondays with Dr. Joe” of March 7. The chart offers more details. Revenues turned around on a current dollar basis with June 2014 shipments (blue line) and the positive comparisons to the prior year kept going until the most recent report, January 2016. In current dollars, January’s shipments were barely above those of 2015, keeping the positive comparison streak intact.
Starting a trade association isn’t the same thing as establishing a trade association. Giving it a base for an extended life of service to its members requires long-range planning and determined execution. This is the story of NPOA.
As we move more business online, utilize digital communication channels, and look to diversify – our print business marketing becomes more critical to our overall business success.
The Printing Industry and Patent Trolls – An Update on the CTP and HQPI Patent Infringement Litigation Cases and their Negative Impact on Industry’s Companies
At a time when the printing industry is searching for new growth and development opportunities, it now faces new obstacles: patent trolls, the epitome of greed, thoughtlessness, and unethical behavior impacting the survival, growth, and development of printing and related companies.
As the event nears, Heidelberg wants to be seen in a different light: less dependent on equipment, more open to partnership, wholly focused on production efficiency.
Digital textile printing is seemingly everywhere, and many sources tout it as a high growth area. New product announcements are also coming thick and fast. But what are the basics of digital textile printing? This week, we offer a basic primer on the topic.
The recovery indicators bounced back from a scary month. Printing shipments beat out a weak grounder to keep their winning streak alive, unless the statisticians call it an error. And how does that relate to employment? Dr. Joe explains that, negative interest rates, adds his constant tirade against buybacks, and tells us not to get caught up in that saw about half of people not paying taxes. What can we say? It's Dr. Joe. You know how he gets.
Communicating with the right audience at the right time is not about capturing more data, but about capturing data that can drive better business decisions. This article highlights recent research and also includes quotes from industry experts to illuminate the importance of high-quality data.
EFI is using both organic growth and acquisitions to get to CEO Guy Gecht’s much publicized goal of reaching $1 billion in revenue this year, and another acquisition was added to the mix this week. Senior Editor Cary Sherburne talked to EFI about how the acquisition of Rialco LLC fits into the mix.
At Dscoop this year, we will be presenting a series of Tech Talks in the Dscoop Collaboration Station on the show floor. We are all on a steep learning curve when it comes to technology. Join us to get a dose of technology education across a wide range of topics. Bring your technology leaders to Dscoop; their importance to your business is growing!
In this article, David Zwang looks at Canon’s new and updated production inkjet offerings in preparation for drupa 2016, with an eye on educating the marketplace on what is out there and what we may expect to see.
To build a multi-capable network of companies, what better place to begin than the label and packaging business? Just ask Christopher Che.
The second estimate of fourth quarter GDP was revised up from +0.7% to +1.0%, mainly from an increase in net inventories. This factor in the GDP calculation is volatile, so we track GDP with and without it to get a perspective of the underlying GDP rate from a long term perspective in a year-to-year comparison.
Canon Solutions America hosted its third anniversary event last week in Boca Raton, Fla., highlighting the state of the market, new product developments, and customer case studies. In this feature, we focus on the company’s wide-format offerings.
Printing is far bigger and much more influential than many people give it credit for. It’s time to correct the perception.
In 2014, US per capita hours using broadband is just over 900 per year (2.5 per day), and that's the entire population. The number of total hours has doubled since 2007. The population has grown in that period, but the average number of hours online per week has gone from 15.3 to 21.5 in 2014, and households with broadband connections grew from 76% to 89%. The cumulative effect has had most of its effect on mainstream commercial printing, especially information materials used for promotion and product support and advertising-funded products like magazines and catalogs. Printing's use is becoming more tactical, focused on specialty uses of printed images with higher expectations for impact, especially in concert with other media.
Packaging is defined as all the activities of designing and producing the container for a product. It involves the printable material that encases a consumer item and serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean. Apart from this, packaging is also is a double-digit growth market for digital print technology.
Your web-to-print initiatives should be focused on the “jobs-to-be-done” for your customers. What can the customer “hire” your web-to-print system to do for them? Web-to-print ROI comes from a 100% focus from your customer’s perspective.