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How are small businesses implementing multichannel marketing? What role does direct mail play in those strategies? Taradel decided to find out. This article takes a look at some key findings and takeaways.
Your print sales team has to evolve to understand and be able to sell the value of the software that enables print demand from business processes. Every printer should have a direct revenue line for their software.
Esko held its 28th EskoWorld in Nashville with an audience of over 550 attendees. Since its inception, this has been a go-to event for those in packaging production and signage, although the audience is now growing with about 25% of which were brand owners. This plays nicely into the theme “Packaging Connected.”
ITMA 2019 Textile and Garment Technology Exhibition, the world’s largest trade fair for the textiles industry, is taking place in Barcelona from June 20 to 26. For our printing industry readers, this is like the drupa of textiles. Here are some of the highlights from the show, with a focus on how companies are addressing the growing need for an ecosystem approach to digital textile printing.
In 2016, there were 194,792 employees in establishments in NAICS 54181 (Advertising Agencies). Employment in this category has grown +31% from 2010 to 2016.
Around the Web: More Meeker! Press Conference Cat-astrophe. 3D Fashion. A Tale of a Tail. Marking Computer History. Redesigned Mailboxes. Celebrating Tristram Shandy. Bakery Printing Error. Li-Fi.
Mary Meeker Slide Roulette. 3D Fashion Editor. An app-controlled animatronic tail. A N.H. highway historical marker commemorates the creation of BASIC. Note to press briefers: turn off the kitten filter. The USPS combats postal box fishing. A look at Laurence Sterne’s classic “Tristram Shandy.” Who wouldn’t want a Marie Curie birthday cake? Internet-transmitting lights. Crocheted body parts. All that and more in WhatTheyThink’s weekly miscellany.
The buying criteria within the printing industry are no different than any other—they come down to quality, service, and price. This article provides a brief overview of these three key buying criteria and explores how print service providers can shift away from a commodity conversation while still respecting customers’ inherent preferences.
Long an industry trendsetter, North Carolina-based ImageMark recently announced the addition of promotional products to its portfolio of offerings in order to increase its value to customers as a one-stop shop for everything marketing. Senior Editor Cary Sherburne spoke with CEO Walter Payne to find out what drove this decision.
Research from Pebble Post/Murphy Research finds that direct mail shoppers are highly engaged and spend, research, and evangelize more than non-direct mail shoppers. What’s behind this behavior? A look at the data from Pebble Post, as well as others.
The level of trust you have in the data in your Print MIS impacts all aspects of your business. When printers get their Print MIS to be “trustworthy,” they can move a whole lot faster, with less labor costs, and be more responsive to the never-ending request for more data from all stakeholders in your business.
In part 4 of Pat McGrew's series on selling in today’s print environment, she talks about how to make sure the print samples your sales team uses reflect the products you specfically want to sell.
What’s in a name? Does the term “wide format” mean anything to today’s print buyers? Avoiding industry jargon in sales and marketing efforts—and especially in one’s online presence—can help attract potential customers who may not be hip to our jive.
Once again, market research firm SmithersPira hosted Digital Print Week, with two conferences back to back: Digital Print for Packaging U.S. and Digital Textile Printing U.S. WhatTheyThink Senior Editor Cary Sherburne attended both sessions. The WhatTheyThink team also captured some great video content during the conferences, which will be run on the site over the next few weeks.
Printing shipments for April were up from March, happily disrupting what has become the usual seasonal pattern. Even better, April 2019 shipments came in above April 2018 shipments.
Around the Web: Two Words: Mary Meeker! Kirie Eleison. Passenger Drones. Shame-Based Ecology. Kids on Film. LED Earbuds. Ice Ice Hawking.
Data nerds rejoice: Mary Meeker’s 2019 Internet Trends Report is out. The Japanese art of kirie. Robotaxies to take flight. Barnes & Noble sold to a hedge fund. Fujifilm resumes making black-and-white film. Light up your brain, ostensibly. “The queen of eating shellfish online.” A Stephen Hawking-esque voice synthesizer performs “Ice Ice Baby.” All that and more in WhatTheyThink’s weekly miscellany.
New technologies, new equipment, and new applications can play havoc with traditional pricing. In the third installment of his series on pricing, Robert Lindgren looks at how to price new capabilities such as digital printing and VDP, wide-format printing on unique substrates, and more.
As part of its coverage of the customer communications market, Keypoint Intelligence – InfoTrends conducts annual research of enterprises and consumers. This article provides a brief overview of recent survey findings and also highlights the data points that will be uncovered in upcoming research.
In concert with Pebble Post, Murphy Research released a study that puts data to what we intuitively know but can’t always document: that direct mail drives purchase consideration and plays a central role in the path to purchase. These are good numbers to have!
Idealliance’s Ron Ellis and Tim Baechle provide an update on the Print Properties and Colorimetric Council (PPC), a global think tank in which the top color scientists, consultants, OEMs, brands, service providers, creatives, educators, and global innovators that develops standards, specifications, datasets, profiles, targets, research, and the globally leading practices in order to propel the industry forward.
Adobe, Datacolor, and Color Solutions International (CSI), have teamed up to continue the enhancement of Adobe Textile Designer for Photoshop by making it easier for designers to seamlessly capture inspiration colors, sending them directly into Photoshop. Adobe’s Mike Scrutton explains the details.
David Zwang reports from Interact 2018, Ricoh’s annual customer event comprising nearly 60 sessions which covered a wide range of topics, both high-level and highly detailed. It also provided an opportunity to meet some of the new Ricoh leadership team.
What does it take to be successful as the leader of a business? It’s not enough just to be qualified to do the job. Are you behaviorally suited? Do you have the strong key traits that distinguish high-performing CEOs from everyone else? Determining how you stack up against the “best and the brightest” can identify areas in which improving yourself can help improve your business. Wayne Lynn of Lynn Consulting explains how.
FESPA 2019 in Munich was, by all accounts, its most successful show yet. The WhatTheyThink team walked all six halls, attended lots of press events, and did video interviews with a number of exhibitors that will be running over the next few weeks. Here are our key takeaways from the show.
Meredith sells off Sports Illustrated branding rights, Welch Packaging stays focused, and more…
As it brings the printing industry together, PRINTING United will reveal adjacent opportunities.
Around the Web: Fashion Footprints. Dental Data. Born-Again Bookstores. Delicious Design. Correlation Caution. Dash Disturbance. Forgery Fallout. Rocket Reading.
Quantifying fashion’s environmental footprint. Transforming the bookstore into a “cultural department store.” A profile of revolutionary designer Cipe Peneles. Buy your own Follows and Likes. Caution: Correlation vs. Causation. Using hyphens in academic paper titles adversely affects citations stats. Nuclear tests can help spot art forgeries. An AR-enabled book about the history of rocket launches. All that and more in WhatTheyThink’s weekly miscellany.
In 2016, there were 472,163 employees in establishments in NAICS 5418 (Advertising, Public Relations, and Related Services). Employment in this category has grown +15% from 2010 to 2016.
May 2019 saw a variety of important trade events on a global scale, including the National Postal Forum, the Fiserv Forum, Xeikon Café, and FESPA. This article provides a brief synopsis of the major trade events that occurred during the past month.
More than 200 in-plant “Frontrunners” raced to Louisville, Ky., this week for the In-Plant Printing & Mailing Association’s (IPMA) Annual Conference, four days of sessions, networking events, and technology exhibits.
Everyday, most of us choose the most important thing to work on. The employees in the carpeted area of your print business are making these decisions everyday. Do you know what they are prioritizing? Do you know how they are spending their time? You should measure time just like you measure revenues, profits, and costs.
This article looks at the data from Merkle’s “Digital Marketing Report” (Q1 2019). Specifically, it looks at growth (or lack thereof) in ad spending and impressions for the top social media channels.
Spunlace nonwovens have a compelling commercial future in expanding end-uses—including adult and infant wipes, home care, and industrial applications—according to the latest research from Smithers Pira.
In part 3 of Pat McGrew series on selling in today’s print environment, she talks about how to use print samples in the sales process.
FESPA Munich was an amazing show. If you didn’t attend this year, you should definitely consider attending next year in March in Madrid. There is something for everyone, regardless of which segment of the industry in which you play. Of particular note are the special features FESPA has organized to add to its educational value. Senior Editor Cary Sherburne reviews them here.
In our annual Print Business Outlook Survey, we found that the top opportunities for print businesses included some newer, proactive items, with some of the old chestnuts falling off the tree. As we saw with recent Business Challenges, could this reflect a “changing of the guard” of print business management?
Around the Web: Books...In a Library?! Hidden Secrets of the NYPL. The World’s First Poster Museum. Optical Illusion. A Digital Dress? What the ? A Puckish Idea. Three Little Words.
The clamor to keep print books in academic libraries. 10 reasons to get a New York Public Library card. NYC opens first poster museum. Fry your brain with this new optical illusion. $9500 for a dress that doesn’t actually exist. Meredith sells Sports Illustrated...but not the magazine. The mysterious origin of the dollar sign. Let us proclaim the mystery of tape. Hockey pucks for the blind. For sale: one Wienermobile. All that and more in WhatTheyThink’s weekly miscellany.
Memjet’s second-generation technology, DuraLink, achieved its first commercial placements from a few OEMs, and is now expanding into industrial applications. This article provides an overview of DuraLink technology, explores how it compares to VersaPass, and considers how Memjet’s offering may compare to more established industrial jetting technologies.
In part 2 of Pat McGrew's series on selling in today’s print environment, she talks about how print samples are at their most effective when there are compelling stories associated with them.
Printers have become accustomed to incentivizing customers to use environmentally friendly consumables by minimizing the cost difference from non-green versions. But a new research study shows that this approach may be counter-productive. Would charging more for a “green marketing package” actually increase your customers’ green purchasing intent? This study suggests that the answer is yes.
Being strategic about print software is nearly impossible when you are in a crisis. Too many print software decisions are made under duress. When you have the discipline to plan before the crisis, you are being strategic.
Keypoint Intelligence – Infotrends’ Ralf Schlozer reports from last week’s open house at Germany’s Edelmann Group, where the company was demonstrating its Landa S10 for folding carton production. Landa aims to step up its press installations through the rest of 2019.
Rebirth of Flexo: Part 2...Can This Type of Effort Translate to Other Analog Printing Technologies? ()
In Part 2 of “Rebirth of Flexo,” David Zwang looks at an example of a flexo solution and its components that provides a significant deterrent to the onslaught of production inkjet in packaging production.
in 2016, there were 37,875 establishments in NAICS 5418 (Advertising, Public Relations, and Related Services). Two-thirds of these establishments (65%) have under four employees, 79% have under 10 employees, and 88% have under 20 employees. The largest agencies (100 or more employees) only account for 2% of all establishments.
Around the Web: Recycling Garments. “Knitting is Coding.” Stubborn Signage. Fanatics and Fast Fashion. Graphic Design for President! QR Codes to Aid Memory. Big Monet.
Sex weasels of classical portraiture. Times Square billboard under fire. Fanatics becomes the Amazon of sports apparel. The West Wing Weekly podcast looks at campaign design and typography. Using QR codes to assist dementia patients. Is there money in art? The tragedy of AirPods. All that and more in WhatTheyThink’s weekly miscellany.
Timothy Baechle of Idealliance identifies five steps that will help establish a process control culture in your print business. Creating an environment based on equipment measurement and monitoring, combined with continued investment in employee education, will lead to more satisfied and productive employees, better and more consistently performing equipment, and, ultimately, more satisfied customers.
In a recent survey, Keypoint Intelligence – InfoTrends examined the behaviors of different types of print service providers (PSPs). We determined that the most successful PSPs possess unique qualities that separate them from their competitors. One such quality that enables this group to be successful is their use of data analytics to process and leverage the marketing information they obtain for self-promotion.
Jennifer Matt reviews Slingshot by Avanti, and feels that its integrated warehouse management, multiple approaches to scheduling, and approach to implementation are its core strengths.
Doing good has become good business practice. We not only see it in action, but the research bears it out, too. Fortunately, we are seeing printers taking up the mantle and investing in various areas of social responsibility, cementing customer relationships and (hopefully) creating positive peer pressure to do the same.
During new printing technology introductions there has usually been displacement and realignment of the existing print technology roles. During those transformational times, there are many old and new options. Packaging production is now going through one of these periods, raising the question: what type of print technology is best? In packaging production, this decision is getting harder, as a result of the rebirth of flexo printing.
Kevin Karstedt reports from last week’s Xeikon Café, two days of forward-thinking presentations, nearly 40 solutions partners, and some new “killer apps” that are pushing far more than envelopes in today’s digital printing environment.