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As we continue to cover the burgeoning cannabis market and the business opportunities it offers, we spent time talking with Chris Cooper, CEO of California-based Lucent Botanicals, who has taken a different approach to CBD that is taken orally—mints enhanced with a variety of herbs and essences to tune their effects to different consumer requirements. He also shared his packaging strategy for these unique products.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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