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Training vs. Learning with Print Software

The number one thing we hear when we engage with a printer who is having trouble with their print software (Print MIS, Web-to-Print, or Pre-Press automation) is “we didn’t get trained.” Ironically, more training is rarely the solution to this common complaint.

By Jennifer Matt
Published: October 30, 2019


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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By Mike Price on Oct 30, 2019

Great comments. It is diificult to allocate time to learning and understanding.


By Jennifer Matt on Oct 30, 2019

Thank you. I was reading a book about deliberate practice that also says that the modern knowledge worker is losing their ability for real learning b/c they never have uninterrupted time and therefore can't focus long enough to learn.

Our work days are interrupt driven, real learning can't happen. So we fumble with the core technologies that we use everyday and remain in a state of confusion about how they "really work".

It pains me to watch this b/c it makes everyone's lives very stressful. The individual worker doesn't feel confident operating the technology they use everyday. Management is frustrated b/c they aren't getting the ROI on the investment of the new technology.

Everyone turns to what seems like the obvious solution - MORE TRAINING. Which means more money spent.



By John Henry on Oct 31, 2019

Interesting and yes it tracks my experience


By Chris Lynn on Oct 31, 2019

Jennifer, good distinction between training & learning. “No time to learn” is the same as saying “I have higher priorities “. Management’s job is to set the priorities by ensuring the users see WIIFM and by setting appropriate rewards. The teenage driver has a clear incentive - freedom! - but the MIS user needs to be given one. Apart from rewarding adoption, vendors and management should pay attention to Adult Learning Theory in designing training. See here for a good explanation: https://www.learnupon.com/blog/adult-learning-theory/


By Marco SAVELLI on Nov 06, 2019

Great Information..thanks to share


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