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Enabling Sales with the Right Story—The Wrap Up
Pat McGrew wraps up her 12-part series on selling in today’s print environment with some tips for how to tap into the do-it-yourself market, specifically, the variety of businesses that cater to DIYers who are happy to rebuild their lawnmower, re-roof a shed, or add features to kitchen.
By Pat McGrew
Published: October 22, 2019