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Why Software is Challenging and Expensive

Building good software requires a very desirable skill set in our current economy. Virtually every single company on the planet needs to utilize software in order to increase their efficiency and reach more customers.

By Jennifer Matt
Published: September 25, 2019


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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By Jeff White on Sep 25, 2019

Nice comments about Chris. I totally agree with everything you've said.


By Jennifer Matt on Sep 25, 2019


Chris Glon is one of my all time favorite people that I've worked with (2nd only to you of course ;-)



By Robert Godwin on Sep 25, 2019

I disagree with the premise of the title "Why software is challenging and Expensive. OK, I agree with the first part, and vehemently disagree with the second. Software is not expensive; mplemented appropriately it is a value. A printing press is expensive, and it does a small percentage of what most print related software does; and, it has ongoing expenses e.g. installation, skilled labor, maintenance, upgrades…what a minute, those are the complaints about software expenses!!!!!. A printer spends millions on a press, as you cite, because they can see it and understand the value. The issue with printers is getting them to ‘see’ value in software; understanding it is part and parcel of a print operation; and essential for serving their market sectors, which have shifted to include non-print channels. Want to grow the business? Then let the market you serve tell you what you need to have for them to do business with you. Software derived efficiencies and product are just as important as ink on paper for most market printers serve.


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