Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured: Special Report: Printing Outlook 2019     Production Inkjet     Installations and Placements Tracker

Premium Commentary & Analysis

The Trap of One More Software Feature

Don’t let a feature stop you from implementing what works for you today. Don’t let the people in your organization that are good at looking for all the ways something won’t work win. Implement what works and then find ways around the missing features. Waiting is keeping your business in neutral.

By Jennifer Matt
Published: August 21, 2019


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By Robert Lindgren on Aug 21, 2019

Right on. "Perfection is the enemy of the good." Also, I certainly agree that software that makes the process of order entry more efficient is very valuable. However, the "estimating" aspects of it may be problematic. If estimating drives prices and is "cost" based, it will tend to drive away business that would make a contribution to overhead but when an order is won leaving money on the table. Pricing needs to be built around the value to the customer and the seller's competitive positioning neither of which is related to cost as conventionally measured.


By Corry Casler - PressWise on Aug 21, 2019

Like trying to find the perfect house, the perfect car, the perfect space for your shop. Perfection, especially in software, doesn’t exist and trying to find it leads to endless research leaving a shop, desperately needing grow and improve their service, in limbo. Sadly, we’ve seen this too many times. Those that succeed, manage and navigate the roadblocks.

Great article Jennifer.


By Jennifer Matt on Aug 21, 2019


It is so frustrating to watch and all attempts at getting them to move look like you're making excuses for not having the feature.



Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved