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Strategic vs. Tactical Print Employees

Your print business has two kinds of challenges: the challenge of getting jobs out the door (tactical) and the business of continuing to strategically evolve so you maintain relevance and competitive advantage in the marketplace.

By Jennifer Matt
Published: August 7, 2019


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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.



By Sam Pulice on Aug 07, 2019

What an incredibly relevant article for today’s print, sign, MSP, or whatever we are turning into... achieving buy in from everyone is sometimes challenging.


By Gina Danner on Aug 09, 2019

Well stated Jennifer. I have similar conversations with my leadership team. While a team member can knock it out of the park day in and day out. S/He can solve problems they've seen before and many in our industry have seen lots of problems. The challenge for our industry is to identify leaders who are able to solve problems they have never seen before. One tool we measure using Culture Index is "autonomy". To what level is someone able to step back see the bigger picture and envision a different picture.

Everyone is on a continuum, one is not better than the other. While I have a high autonomy score, my attention to detail isn't as good -- I'm not better than anyone else -- I'm just different. My job and my ability to use my skills is just as important as the individual that can stand next to a folder all day long ensuring it runs perfectly.

It takes different people and different skill sets to be successful.


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