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How Timing Impacts Strategic Print Software Decisions

Being strategic about print software is nearly impossible when you are in a crisis. Too many print software decisions are made under duress. When you have the discipline to plan before the crisis, you are being strategic.

By Jennifer Matt
Published: May 29, 2019


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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.



By Gina Danner on May 29, 2019

Strategic is that magic word that makes us all sound smarter. I think the hardest thing for PSPs to do is to think with "the end in mind". We are so use to dealing with physical items and managing the cost of press time or finishing processes we fail to really understand the "soft costs" of getting product to the press - and I don't mean the prepress time (although that is one).

How can we look at workflow differently and asking ourselves the question, "What if we could take out every touch point that doesn't add value?"

For me, years ago, I decided I needed to hang around young tech talent outside of the printing industry. This gave me a strong insight into what other industries were doing with technology. Best thing I ever did as it gave me insight into "the possibility" of everything.


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