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Back in early 2018, we spoke with Mike Horsten, then Business Manager for Large Format Professional EMEA at HP, about HP’s potential plans for entering the digital textile printing market. Now, more than a year later, HP has made its first announcements, launching the HP Stitch series of textile printers. The company held a media briefing to discuss its strategy.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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