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The key to effective pricing (aka profitability) is not just understanding costs, but understanding the market for print and what customers are willing to pay. Tailoring estimating and quoting to individual customers, or groups of customers, can help maximize the contribution from current customers, and potentially win customers who may have been hesitant to do business with you.
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About Robert Lindgren
Bob began his career in printing in Chicago over 50 years ago, after earning his MBA in accounting and finance from the Graduate School of Business of the University of Chicago. Following his service as a accounting manager for a Chicago based printer, Bob joined the staff of Printing Industries of Illinois, and began a career of over 40 years advising printers, first in the Midwest, then in the nation’s largest industry group, Printing Industries of America – Southern California, where Bob currently holds the title of President/CEO Emeritus of Printing Industries of Southern California. He has advised printers both in Southern California and the Midwest for more than four decades.
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