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World on the Windows: The Changing Face of Window Graphics

Window graphics are a growing subset of wide-format printing, and are popping up in more and more locations, both public and private, and new films and materials are making window graphics more versatile and eye-catching than ever. Printing is the easy part; it’s installation that can cause problems, and eat into your profitability. Here are some dos and don’t for working with window graphics.

By Richard Romano
Published: March 5, 2019

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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

 

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