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Experiential Graphics Are a Growing Subset of Wide Format, But Can Require a Different Approach in Terms of Sales and Production

“Experiential graphics” are a form of interior décor that are becoming a fast-growing part of wide-format and signage. Pursuing that particular application requires a somewhat different strategy than traditional commercial printing—or even traditional wide-format printing.

By Richard Romano
Published: June 4, 2018

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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

 

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This copy is for your personal, non-commercial use only. Our Reprint Service offers presentation-ready copies for distribution to your colleagues, clients or customers.