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Wide Format: Now and Venn

What do we talk about when we talk about “wide format”? How is the term definitionally changing—and what does it even mean anymore? And more importantly, how does whatever we define as “wide format” play nice with other kinds of printing such as industrial, packaging, and commercial? And how can we navigate the “convergence” of these different print silos? Read on for more.

By Richard Romano
Published: May 14, 2018

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Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.

 

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