Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   Printing Outlook 2020   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

Premium Commentary & Analysis

Web-to-Print Is for Your Customers

The most precious thing you spend every day is your customer’s time. Treat it with the respect it deserves or it could be the reason you are replaced.

By Jennifer Matt
Published: March 14, 2018


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By Chuck Werninger on Mar 14, 2018

You’re dead-on again, Jennifer. Make their lives easier and they’ll visit you more frequently but fail to and they’ll be quietly lured away in the night by another printer who does.


By Lisa Bickford on Mar 14, 2018

Is there a certain web-to-print software that does these things best?


By Abhyuday Singh Chauhan on Mar 20, 2018

Jennifer, totally agreed with this article concept. Web to print solutions is basically more for customers rather than printers. And always customers concerns either make or break the brand image.


By Maeghan Nicholson on Mar 20, 2018

We built our own web-to-print storefront (the S4 Marketing Resource Center) to save our customers time, but it also saves us time, as the web-to-print workflow streamlines/eliminates a lot of internal steps! Even have companies with their own in-plants adopt it as well.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved