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If You Act Like a Printer, You’ll Be Treated Like One

The definition of a successful printer is changing with the times. The updated definition is forcing printers to solve more than a manufacturing challenge. For printers who refuse to move out of their comfort zone; price will be the primary subject of conversation in every sale.

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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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