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Apocalypse Soon? Retail’s Troubles and What They Mean for POP Printers

Brick and mortar retailer has been struggling with foot traffic. According to early estimates all signs are pointing to more ecommerce, less in-person commerce this holiday season. What does this mean for retail graphics?

By Richard Romano
Published: December 5, 2017

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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.