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Augmented Reality: Setting the Record Straight

The interest in Augmented Reality has grown, especially with recent attention paid to the technology by Apple, Google, Snap and others. But there is also a great deal of confusion about Augmented Reality – what is it, really? How is it different from other technologies like QR codes? What is the relevance to print? Read more.

By Cary Sherburne
Published: October 16, 2017

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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

 

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This copy is for your personal, non-commercial use only. Our Reprint Service offers presentation-ready copies for distribution to your colleagues, clients or customers.