Premium Commentary & Analysis
The Surprisingly Large Promotional and Personalized Goods Printing Market
Digital inkjet is driving promotional products—aka ad specialties—from mass-market to short-run personalized production. These items ared used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives, and other imprinted or decorated items—is a market highly dependent upon print.
By Marco Boer
Published: October 10, 2017