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The Surprisingly Large Promotional and Personalized Goods Printing Market

Digital inkjet is driving promotional products—aka ad specialties—from mass-market to short-run personalized production. These items ared used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives, and other imprinted or decorated items—is a market highly dependent upon print.

By Marco Boer
Published: October 10, 2017

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Marco Boer, Vice President at I.T. Strategies, is recognized as a trusted consultant to the digital printing industry. He has a reputation for being able to put complex information and concepts into a context that is easily understood by his audience. With more than 25 years of experience in advising and guiding senior executives of Fortune 1000 and smaller innovative companies to successful business solutions in emerging digital printing markets, Mr. Boer has developed a deep understanding of ink jet printing technology and its applications.

 

Discussion

By Steven Calov on Oct 10, 2017

You should take a look at what Heidelberg has to offer with the Omnifire 4D Technology for personalization with UV curable inks. http://news.heidelbergusa.com/Omnifire

 

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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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