Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Commentary & Analysis

Why in the World Would Millennials Want a Career in Print?

What Millennial in their right mind would seriously consider a career in the printing industry? There seems to be no place to hide from the preconceived notion of print being an outdated media that’s run by old-school companies who are going downhill. As a 26 year old who has been involved in print since 16, I have experienced my share of career scrutiny everywhere from family gatherings to young professional networking events.

By Nick Gawreluk
Published: October 2, 2017

What Millennial in their right mind would seriously consider a career in the printing industry? There seems to be no place to hide from the preconceived notion of print being an outdated media that’s run by old-school companies who are going downhill. As a 26 year old who has been involved in print since 16, I have experienced my share of career scrutiny everywhere from family gatherings to young professional networking events.

There is no denying it that Millennials are shaking up the workplace as we know it. They bring a completely different set of expectations and are eagerly seeking out the most innovative companies that are experts at tailoring to their needs. I am here to provide insight on why I feel my generation should take another look at the printing industry or they may miss out on a tremendous career path. I also provide suggestions on what printing companies can do today to help close their talent gap and attract Millennials.

Aging Workforce = Career Advancement Opportunities

There is no hiding it that the printing industry faces a major shortage of young talent to replace the current generation that is right around the corner from retirement. It also just so happens that one of the highest workplace priorities for Millennials is the opportunity to develop quickly and advance.

  • Millennial Opportunity: Dedicating time to learning the business will put you in high demand. Many print shop owners’ biggest problems are that they want to retire but can’t find a young talent pool to take over. This is a unique chance to utilize a niche that can put you on the fast track of upward development.
  • Print Company Call to Action: Start to develop relationships with colleges that offer Graphic Communications programs. Providing rotational internships is critical to drawing in young talent and securing future employment. Being present at their job fairs is a way to be directly in front of the graduating class and be sure to think outside the box when it comes to offering benefits. Something as simple as free bi-weekly food trucks or a happy hour social can go a long way.

Directly Influence the “It’s all about me” Experience

The “it’s all about me” stigma that follows Millennials has a lot in common with the printing industry. The rapid growth of digital printing came from the ability to cost-effectively offer “one-to-one” printed pieces that truly stand out and cater to the specific recipient.

  • Millennial Opportunity: You know better than any other generation what the expectations are when it comes to having communications successfully provide relevancy and spark an interest. Many printing companies are still stuck in offering “one-to-many” static communications. You bring a huge value in being able to educate printing companies on what’s relevant in today’s marketplace and help manage their transition to the new norm.
  • Print Company Call to Action: There is no denying it that marketing has changed. Now more than ever, print is under attack from a variety of other communication outlets that are very successful at gaining attention and creating a response. Having a Millennial on your marketing or sales team offers a taste of reality of what your customers are looking for and they can be instrumental in helping make such offerings possible.

What are your thoughts on the up and coming generation? How do you try to break down the stereotype that follows print? It’s an interesting topic and I would love to continue the conversation with your feedback.

Nick Gawreluk is an up-and-coming member of the printing industry with a passion for sharing his perspective on the present and future of print media. His background consists of global experiences with Heidelberg, Mimeo and HP Indigo. Nick can be reached at ntg5533@rit.edu.

 

Discussion

By Chuck Werninger on Oct 02, 2017

Great article, Nick! I think you're right about the opportunity for Millennials in the printing industry. The aging leadership provides a huge vacuum in search of qualified talent to reinvent a massive industry that's still very much in demand...but not in the same way it was previously. Long runs and static content are things of the past and the future of the industry lies in using big data to print very targeted pieces to drive huge response rates not seen previously.

My team is presenting this same opportunity to all our high school students so they know about the incredible opportunities available. I hope you'll write other articles to tell us more about the Millennial perspective. You have a very bright future ahead, Nick!

 

By Nick Gawreluk on Oct 03, 2017

I appreciate the comment Chuck! It's great to hear that your team is on board with spreading the awareness.

 

By Eric Vessels on Oct 04, 2017

I think the more we hear from younger generations, the more obvious it will become that there is opportunity and the energy and innovation they provide will be crucial to the ongoing success of our industry. Thanks for these thoughts Nick!

 

By Zachary Toomey on Oct 04, 2017

Nick,
I think this article is not any very well written, but I find it to ring very true industry-wide. It is exciting to me to be in an industry where in ten to fifteen years there is room for exponential career growth.

Great article!

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved