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Kodak: An Update on Strategy and Performance

Senior Editor Cary Sherburne tuned into Kodak’s Second Quarter Earnings Call to get an update on Kodak’s strategy. There were some surprises in the call, and more detail about strategic initiatives moving forward.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Discussion

By Rossitza Sardjeva on Aug 16, 2017

As I understood except SONORA and FlexcelNX all business was down, so perhaps Kodak needs to reorganize radikally your business....for example: Stream InkJet and UltraStream is not so effective technology compared to Drop-on-Demand InkJet incl. Piezo.....

 

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