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That Can-Do Spirit: New Trends in Beer Consumption Open Up a Can of Opportunities—Part 2 of 2

Canned beer isn’t your daddy’s tinny-tasting brew. As microbreweries move small-batch production from bottles to cans, it opens up opportunities for short-run can decoration.

By Richard Romano
Published: August 14, 2017

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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

 

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