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Strategy vs. Tactics in Print Software Projects

A print software strategy is a definition of where you want to end up – an objective, a goal for how you want all the software components in your business to work together.

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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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