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Top 3 Mistakes with Print Software Strategy

Your print software strategy is your responsibility. It requires strategic thinking to both define the challenges and the results you want to create (vision). Don’t make the common mistakes with your print software strategy.

By Jennifer Matt
Published: February 1, 2017


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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By Robert Chung on Feb 01, 2017

I enjoy reading Jennifer Matt’s article. It reminded me of a talk at RIT by Chuck Geschke, Adobe co-CEO (with John Warnock) many years ago. He stressed the need to have three kinds of people, working together, in order to build a successful software company: arrow shooter, scout, and road builder. An arrow shooter sees opportunity at far distance (vision). A scout finds out what’s possible and pushes his boundaries (strategic). A road builder makes things happen (tactical).


By Jennifer Matt on Feb 01, 2017


THANK YOU. I love the arrow shooter, scout, and road builder idea.

Also honored to be part of ANY sentence that includes Geschke and Warnock.



By Bjorn Willems on Feb 04, 2017

Thanks for the interesting article, Jennifer. Spot on!


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