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There is no question that digitalization is bringing major challenges to the printing industry. It is no longer enough to manufacture and sell products and services—value must be added. This article cites a recent article in the McKinsey Quarterly to highlight the importance of transformation in the printing industry.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Gerhard Maertterer on Nov 10, 2016
Yes Barb,
We live in disruptive times, and we all have to get through them: Not only our leaders and our employees, but also our customers. This is precisely where we see Eversfrank's consulting team. We tell our customers: "You and your very individual experience in your native business form one part of the equation. We form the other part, backed up by the power of a longstanding company that is undergoing a process of transformation itself". Printers and their customers should be two parties conquering new frontiers together.
Our history is rooted in the tradition of Johannes Gutenberg. But times are changing. Today, 200 of our 1,200 skilled staff are working on developing multi-channel communications software, bringing together things that belong together anyway: the worlds of Zuckerberg and Gutenberg.
At Eversfrank, people specialising in online, mobile and print com- munitions more and more work hand in hand, and we recommend precisely the same kind of collaboration to our customers as well. We all have to leave tunnel vision behind. We try to get all of your specialist departments working together at one table. We actively mediate the conversation between oftentimes differing viewpoints and then work with our customers to find the best possible way for all channels to interact.
That's not easy. But the only way to success.
Gerhard Maertterer
Director One-to-One Marketing Solutions
Eversfrank Group, Germany
Discussion
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