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Traditional Publishing Ebbs, and Oh, Those CMOs

Remember that “content is king” thing? The king is losing money. Worldwide ad agency Carat is forecasting moderate growth in advertising, but major shifts in the way ad budgets are spent. It's a fascinating look at worldwide communications with significant implications for printers of all sizes. And then those CMOs... just when they think they have it figured out, they're getting fired again.

By Dr. Joe Webb
Published: September 19, 2016

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Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.

 

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This copy is for your personal, non-commercial use only. Our Reprint Service offers presentation-ready copies for distribution to your colleagues, clients or customers.