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Changing the Conversation: Helping Customers Leverage Postal Promotions
Marketers understand that direct mail is one of the most powerful ways to communicate with current customers, especially when it comes to new customer acquisition and reactivating dormant accounts. The USPS’s recently announced 2017 Postal Promotions are designed to help direct mailers maximize the value of the communications that enter the mailstream.
By Barb Pellow
Published: June 23, 2016