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Growing a Modern Print Business: Sales versus Marketing

Growing your business is more about marketing than it is about hiring more sales people today. The sales cycle is moving online where good marketing programs can nurture prospects from initial inquiry to paying customer.

By Jennifer Matt
Published: April 27, 2016

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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.

 

Discussion

By NG Ptl on May 06, 2016

Great insights on key difference sales vs marketing.
Not only Print business, points you mentioned would be key factors to achieve more sales for any business. I hear many printers saying if our sales people leave our client goes. It is time to create right marketing channel for printers allowing end clients to connect directly to them rather Sales Reps.

 

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