Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Premium Commentary & Analysis

Growing a Modern Print Business: Sales versus Marketing

Growing your business is more about marketing than it is about hiring more sales people today. The sales cycle is moving online where good marketing programs can nurture prospects from initial inquiry to paying customer.

By Jennifer Matt
Published: April 27, 2016


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By NG Ptl on May 06, 2016

Great insights on key difference sales vs marketing.
Not only Print business, points you mentioned would be key factors to achieve more sales for any business. I hear many printers saying if our sales people leave our client goes. It is time to create right marketing channel for printers allowing end clients to connect directly to them rather Sales Reps.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved