Log In | Become a Member | Contact Us

Connect on Twitter | Facebook | LinkedIn

Premium Commentary & Analysis

Digital Package Printing As an Innovation Tool for Consumer Brands: an Interview with Mike Ferrari

Digital printing is no longer a tangential technology for packaging—it’s a mainstream process for brands that want to stay fully engaged with consumers. An authority on brand management explains why.

By Bob Leahey
Published: March 15, 2016


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



Robert Leahey of InfoTrends has many years of experience in consulting to the peripherals and supplies industries. He is primarily responsible for conducting custom research projects, most often on inkjet, thermal, and color laser technologies used for commercial and industrial applications. He is also the manager of InfoTrends’ Color Digital Label and Packaging Service.



By Judy Berlin on Mar 17, 2016

Robert - excellent article. Mike Ferrari rightly points out the new and innovative role packaging can bring to the multichannel media mix - especially when it reinforces a brand-to-consumer dialog. Many of our customers are excited by this trend and we are more than happy to arm them with the right tools to achieve the potential they foresee!


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved