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What Are Your Customers Hiring Web-to-Print Systems to Do?

Your web-to-print initiatives should be focused on the “jobs-to-be-done” for your customers. What can the customer “hire” your web-to-print system to do for them? Web-to-print ROI comes from a 100% focus from your customer’s perspective.

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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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